Kursens undervisningsperiod

2 (2022-10-24 till 2022-12-31)

Nivå/kategori

Yrkesstudier

Undervisningsspråk

Engelska

Kurstyp

Obligatorisk

Cykel/nivå

Yrkeshögskoleexamen

Rekommenderat studieår

2

Omfattning

5 sp

Kompetensmål

Within this study unit we will focus on the
following competencies:

Customer centric competence

Learning Competence

Ethical and Sustainable Competencies

Local and Global Societal Competence
SDG's in focus: 4,8,12

Läranderesultat

Once you have completed the study unit you will
have? (mention knowledge, skill, attitude)

A solid understanding of the various elements
that affect consumer behavior of
individual consumers and groups of consumers.
(Knowledge)

Ability to reflect upon own consumer behaviour
(skill)

An understanding of theoretical frameworks
regarding consumer psychology and consumer
behavior (Knowledge) and the whole consumer
decision making process (Knowledge).

Ability to apply theoretical frameworks of
consumer behavior in marketing openly,
constructively and sustainabIy. (attitude)

A curious and future-oriented mindset (Attitude)

Innehåll

Specific topic coverage includes:
1. Consumer behaviour and consumer society
2. Shopping, buying and disposing
3. Perception and meaning
4. The self
5. Motivation, lifestyles and values
6. Learning and memory
7. Attitudes
8. Decision-making

Förkunskaper

Introduction to Marketing
Marknadsföringens grunder

Kursen ersätter följande kurser

-

Mer information

Mandatory course introduction 27.10 at 11:15 in
B518.

The student can choose between a Learning by
reading or Learning by doing track.

Learning by reading: Reading the course book, exam

Learning by doing: Reading the course book,
individual tasks, quizzes & workshops

Studieaktiviteter

  • Praktiska övningar - 45 timmar
  • Basgruppsarbete - 10 timmar
  • Självstudier - 80 timmar

Arbetsbelastning

  • Kursens totala antal arbetstimmar: 135 timmar
  • Varav självstyrda studieformer: 135 timmar
  • Varav schemalagda studier: 0 timmar

Undervisningsform

Flerformsundervisning (delvis nätundervisning handledd eller självstudier)

Examinationsformer

  • Tentamina (skriftliga-, muntliga-, hem-)
  • Essä, rapporter, produktioner och portfolio

Examinationskrav

Learning by reading: Exam
Learning by doing: individual tasks, workshops,
quizzes

Lärare

  • Hernberg Mervi
  • Wehren Anna

Examinator

Hernberg Mervi

Antal kursplatser

Ingen begränsning (50 studenter anmälda)

Delprestation i kraft till

12 månader efter kursens slutdatum

Kursanmälningstid

2022-10-10 till 2022-10-20

Examinationsformer

  • Tentdatum meddelas senare - Tentamina
  • Datum meddelas senare - Rapporter och produktioner
  • Datum meddelas senare - Övriga uppgifter
Rumsbokningar
Datum Tid Rum Titel Beskrivning Organisatör
2022-10-27 11:15 - 13:15 B518 Consumer Behaviour Mandatory course introduction on campus Hernberg Mervi
Wehren Anna
2022-11-03 11:15 - 13:15 B518 Consumer Behaviour Workshop Chapter 2: Shopping, buying and disposing Hernberg Mervi
Wehren Anna
2022-11-16 13:15 - 15:15 B320 Consumer Behaviour extra workshop for those who can?t participate on Thursday and you are welcome to join the workshop discussion about Chapter 4, the Self, Hernberg Mervi
2022-11-17 11:30 - 13:30 B518 Consumer Behaviour Workshop Chapter 4: The self Hernberg Mervi
Wehren Anna
2022-12-01 11:15 - 13:15 B518 Consumer Behaviour Workshop Chapter 6:Learning and memory Hernberg Mervi
Wehren Anna
2022-12-09 09:00 - 11:00 D4106 Consumer Behaviour Workshop Chapter 7: Attitudes Hernberg Mervi
Wehren Anna
2022-12-15 11:30 - 13:30 B518 Consumer Behaviour Exam for 'Learning by reading' students Hernberg Mervi
Wehren Anna
2023-01-31 13:00 - 15:00 A311 Consumer Behaviour Re-exam for 'Learning by reading' students Hernberg Mervi

Kurs och studieplanssökning