AB-2-081

• Företagsekonomi 2018 (logistik) - Service development
• Företagsekonomi 2018 (marknadsföring) - Service development
• Företagsekonomi 2018 (turism) - Service development
• Företagsekonomi 2019 - Service development
• Företagsekonomi 2020 - Service development
• International business 2018 - Service development
• International business 2019 - Service development
• International business 2020 - Service development

2 (2020-10-26 till 2020-12-31)

Engelska

Obligatorisk

Yrkeshögskoleexamen

3

5 sp

The aim of the course is that the student knows what it takes to
attract customers by creating valuable content for the customer. The
student understands the difference between outbound and inbound
marketing and learn the key components of planning and creating an
effective inbound strategy. By understanding the inbound
methodology and how it helps businesses attract, convert, close and
delight customers, students will have the knowledge to develop
solutions for any company that want to sustain differentiation,
outperform the competition and secure financial growth.

The student:
- knows the means of an effective inbound strategy
- knows different social media tools and is able to use these to reach
and communicate with customers
- is familiar with different Inbound marketing software platforms
- can effectively use an inbound marketing platform to attract and
convert customers
- knows how to turn leads to profitable customers
- is able to plan and launch contents for blogs and landing pages
- can plan a digital onboarding process
- can plan and execute a successful webinar
- is able to use analytics to follow up on KPI?s

- SEO, Search Engine Optimization
- Content strategy
- Landing pages
- Webinar platforms
- Blog posts
- Dissemination Strategy
- Social media promotion
- Visual content
- Prospects to leads
- Leads to customers
- Customer onboarding
- Hubspot Marketing Hub
- Lead nurturing
- CRO

• Föreläsningar - 30 timmar
• Individuell handledning och grupphandledning - 20 timmar
• Praktiska övningar - 20 timmar
• Projekt- och produktionsarbete/konstnärlig verksamhet - 40 timmar
• Självstudier - 10 timmar
• Nätbaserade - 15 timmar

• Kursens totala antal arbetstimmar: 135 timmar
• Varav självstyrda studieformer: 135 timmar
• Varav schemalagda studier: 0 timmar

Närundervisning

Demonstrationer och färdighetsprov

För godkänd prestation krävs att studenten avlägger följande
examinationer:
Examination 1 ....
Examination 2 .... etc.
(examinationer = tentamina, demonstrationer och presentationer,
rapporter och produktioner, uppsatser, samt närvaro vid angivna
tillfällen)

Examinationerna väger sinsemellan på följande sätt: ...

Forsström Mikael

Forsström Mikael

https://arcada.itslearning.com/ Extern länk

Ingen begränsning (41 studenter anmälda)

12 månader efter kursens slutdatum

2020-10-12 till 2020-10-22

Datum meddelas senare - Demonstrationer och presentationer