AB-2-067

• Företagsekonomi 2018 (turism) - Turismens verksamhetsmiljö
• Företagsekonomi 2019 - Turism
• Företagsekonomi 2020 - Turism
• International business 2019 - Turism
• International business 2020 - Turism

3 (2021-01-01 till 2021-03-21)

Engelska

Obligatorisk

Yrkeshögskoleexamen

2

5 sp

The aim of the course is to introduce the student
to digital business
development in a tourism context. By using the
design sprint method,
a
time-constrained process, and utlizing design
thinking the student is
able
to introduce a new service to the market. The
student knows after the
completion of the course what it takes to create
a positive customer
experience with a goal to deliver real value at
every single customer
touch point.

At the end of the course the student:

- knows new emerging technologies
- is able to analyze and improve different online
services
- is able to develop strategies for a multi-
device and multi-channel
approach
- is familiar with the customer oriented approach
and can implement
it
to reach customers online
- is able to monitor and analyse customer
experiences across
various touchpoints
- can optimize for better experiences and
interactions based on
multiple metrics
- is familiar with the design sprint method and
knows how to use it
when bringing a new service to the market.

- content marketing
- Usability tests
- Traffic Analysis
- Conversions
- Search Engine Optimization
- Customer Experience Journey
- design thinking
- design sprint method

Introduction to the Tourism Industry

Knapp, J., Zeratsky, J. & Kowitz, B. 2016.
Sprint: How to solve big
problems and test new ideas in just five days.
New York: Simon &
Schuster Paperbacks.

Bly, R. W. 2018. The digital marketing handbook:
A step-by-step
guide to creating websites that sell. [Irvine,
California]: Entrepreneur
Press.

Linkedin Learning and itslearning material

• Föreläsningar - 30 timmar
• Studiebesök och demonstrationer - 10 timmar

• Kursens totala antal arbetstimmar: 40 timmar
• Varav självstyrda studieformer: 40 timmar
• Varav schemalagda studier: 0 timmar

Närundervisning

• Demonstrationer och färdighetsprov
• Essä, rapporter, produktioner och portfolio

To pass the course the student should
accomplish the following:

Hand-in assignments during the course.

Broth Joacim

Forsström Mikael

https://arcada.itslearning.com/ Extern länk

Ingen begränsning (32 studenter anmälda)

12 månader efter kursens slutdatum

2020-12-24 till 2021-01-10

• Datum meddelas senare - Demonstrationer och presentationer
• Datum meddelas senare - Rapporter och produktioner