Kursens undervisningsperiod

1 (2020-08-01 till 2020-10-25)

Nivå/kategori

Yrkesstudier

Undervisningsspråk

Engelska

Kurstyp

Obligatorisk

Cykel/nivå

Yrkeshögskoleexamen

Rekommenderat studieår

2

Omfattning

5 sp

Kompetensmål

Upon completing the course students understand
the importance of developing a marketing strategy
and they understand the fundamentals of creating
customer value, branding and product strategy.
The students will also be knowledgeable in how to
conduct market research.

Läranderesultat

Upon completing the course students know the
critical components of marketing strategy and -
management and they can conduct or participate in
marketing research projects.

Innehåll

Developing strategies, Collecting information and
estimating demand, conducting market research,
shaping the market offerings, connecting with
customers, building brands.

Förkunskaper

Introduction to Marketing

Kursen ersätter följande kurser

None

Mer information

Attendance is highly recommended throughout the
course. The rules concerning attendance and
grading will be explained during the first
session. The information given in this course
description is subject to change!

Litteratur

Kotler, Philip & Keller, Kevin Lane: "Marketing
Management" 15th Global edition

Studieaktiviteter

  • Föreläsningar - 35 timmar
  • Basgruppsarbete - 10 timmar
  • Projekt- och produktionsarbete/konstnärlig verksamhet - 10 timmar
  • Självstudier - 80 timmar

Arbetsbelastning

  • Kursens totala antal arbetstimmar: 135 timmar
  • Varav självstyrda studieformer: 135 timmar
  • Varav schemalagda studier: 0 timmar

Undervisningsform

Närundervisning

Examinationsformer

  • Tentamina (skriftliga-, muntliga-, hem-)
  • Assignments

Examinationskrav

Examination, assignments, maybe project

The details of assignments and ev. project will
be
given during the lectures, by email, and on Its
Learning.

Ther will be one bookexam during Period 1 and two
re-examinations during Period 2 and 3.

Lärare

  • Kietz Tove
  • Pehrsson Patrik

Examinator

Kietz Tove

Antal kursplatser

Ingen begränsning (59 studenter anmälda)

Delprestation i kraft till

12 månader efter kursens slutdatum

Kursanmälningstid

2020-05-18 till 2020-09-01

Examinationsformer

  • Tentdatum meddelas senare - Tentamina
  • Datum meddelas senare - Övriga uppgifter
Rumsbokningar
Datum Tid Rum Titel Beskrivning Organisatör
2020-09-01 10:00 - 12:30 Strategic Marketing and Research Join Zoom Meeting https://arcada.zoom.us/j/61831402675?pwd=QWdrV2hicUZyekFyblgvSnFMWEN0Zz09 Meeting ID: 618 3140 2675 Passcode: 210495 One tap mobile +358972522471,,61831402675# Finland +358341092129,,61831402675# Finland Dial by your location +358 9 7252 2471 Finland +358 3 4109 2129 Finland +358 9 4245 1488 Finland Meeting ID: 618 3140 2675 Find your local number: https://arcada.zoom.us/u/cd6LD3S4HT Join by SIP 61831402675@109.105.112.236 61831402675@109.105.112.235 Join by H.323 109.105.112.236 109.105.112.235 Meeting ID: 618 3140 2675 Passcode: 210495 Kietz Tove
Pehrsson Patrik
2020-09-03 10:00 - 12:30 Strategic Marketing and Research Join Zoom Meeting https://arcada.zoom.us/j/64396790879?pwd=cWlrM0srVWpMdG1pWGpSUTFnQWFtdz09 Meeting ID: 643 9679 0879 Passcode: 294859 One tap mobile +358942451488,,64396790879# Finland +358972522471,,64396790879# Finland Dial by your location +358 9 4245 1488 Finland +358 9 7252 2471 Finland +358 3 4109 2129 Finland Meeting ID: 643 9679 0879 Find your local number: https://arcada.zoom.us/u/ccoPVDoWrH Join by SIP 64396790879@109.105.112.236 64396790879@109.105.112.235 Join by H.323 109.105.112.236 109.105.112.235 Meeting ID: 643 9679 0879 Passcode: 294859 Kietz Tove
Pehrsson Patrik
2020-09-08 09:00 - 11:30 Strategic Marketing and Research https://arcada.zoom.us/j/63362700718?pwd=QnV6Vk5IdGZBNDlsRzJyekg5NUMwdz09 Meeting ID: 633 6270 0718 Passcode: 330158 Kietz Tove
Pehrsson Patrik
2020-09-11 13:00 - 15:30 Strategic Marketing and Research Join Zoom Meeting https://arcada.zoom.us/j/63672435033?pwd=T3IrNVV3aVlMYkxOMVZqSUw4RFpRQT09 Meeting ID: 636 7243 5033 Passcode: 314221 Kietz Tove
Pehrsson Patrik
2020-09-15 13:30 - 16:00 Strategic Marketing and Research https://arcada.zoom.us/j/66142661307?pwd=L3pZYWlrZ0xVYWZ5d3I4MnZSY2U4UT09   Meeting ID: 661 4266 1307 Passcode: 557653 Kietz Tove
Pehrsson Patrik
2020-09-17 13:30 - 16:00 Strategic Marketing and Research https://arcada.zoom.us/j/68829054098?pwd=R3BmcVRSRG5sMnZaazV3bVd6bDBVZz09   Meeting ID: 688 2905 4098 Passcode: 662798 Kietz Tove
Pehrsson Patrik
2020-09-22 08:30 - 11:00 Strategic Marketing and Research https://arcada.zoom.us/j/63875333578?pwd=eGJNVnlZVjdtTGhYM0ZmV1JmUlgvdz09   Meeting ID: 638 7533 3578 Passcode: 770995 Kietz Tove
Pehrsson Patrik
2020-09-24 08:30 - 11:00 Strategic Marketing and Research https://arcada.zoom.us/j/63884321459?pwd=N0xOR2JTQU9nTkJubHBueUFSM3UzQT09   Meeting ID: 638 8432 1459 Passcode: 674692   Kietz Tove
Pehrsson Patrik
2020-09-29 11:30 - 14:00 Strategic Marketing and Research https://arcada.zoom.us/j/65912342568?pwd=UmVYUjl5ei9hTFcrKzczK0ZNV2ZvUT09   Meeting ID: 659 1234 2568 Passcode: 697112 Kietz Tove
Pehrsson Patrik
2020-10-01 13:30 - 16:00 Strategic Marketing and Research https://arcada.zoom.us/j/63877868460?pwd=U3YyWjVUSnQ2MjZRZTFGeUVuVjBzQT09 Meeting ID: 638 7786 8460 Passcode: 999344 Kietz Tove
Pehrsson Patrik
2020-10-07 09:00 - 11:30 Strategic Marketing and Research https://arcada.zoom.us/j/65717837549?pwd=NnNVZEp2NWExY2ViREpiL0F1Y1FaZz09   Meeting ID: 657 1783 7549 Passcode: 541914 Kietz Tove
Pehrsson Patrik
2020-10-08 12:00 - 14:30 Strategic Marketing and Research https://arcada.zoom.us/j/65520409431?pwd=bGdHZDhKLzlmb0lhK1BBWU03UzdUQT09 Meeting ID: 655 2040 9431 Passcode: 234302 Kietz Tove
Pehrsson Patrik
2020-10-13 13:15 - 15:45 Strategic Marketing and Research https://arcada.zoom.us/j/63563540341?pwd=dWM4ZXEwMWFCQUZvK1Z6dFNKZ0FRQT09   Meeting ID: 635 6354 0341 Passcode: 618710   Kietz Tove
Pehrsson Patrik
2020-10-15 13:15 - 15:45 Strategic Marketing and Research Join Zoom Meeting https://arcada.zoom.us/j/66935375697?pwd=a1prcFRsUWZxNDFrU0ljc1VHckVaZz09 Meeting ID: 669 3537 5697 Passcode: 651842 Kietz Tove
Pehrsson Patrik
2020-10-20 08:30 - 11:00 Strategic Marketing and Research Join Zoom Meeting https://arcada.zoom.us/j/62581450839?pwd=ZHdZNnBqK0x6ZWtPOUMrQnFRdWlLQT09 Meeting ID: 625 8145 0839 Passcode: 238897 Kietz Tove
Pehrsson Patrik
2020-10-22 08:15 - 10:45 Strategic Marketing and Research - Exam Zoomlink will be provided here: Kietz Tove
Pehrsson Patrik
2020-11-19 13:00 - 15:30 Strategic Marketing and Research- Re-exam 1 Zoomlink will be provided here: Kietz Tove
Pehrsson Patrik
2020-12-10 13:00 - 15:30 Strategic Marketing and Research - Re-exam 2 Zoomlink will be provided here: Kietz Tove
Pehrsson Patrik

Kurs och studieplanssökning