Kursen ingår i dessa läroplaner och studiehelheter
- Företagsekonomi 2013 (marknadsföring) - Marknadsföring
- Företagsekonomi 2014 (marknadsföring) - Marknadsföring
- Företagsekonomi 2015 (marknadsföring) - Marknadsföring
- Företagsekonomi 2016 (marknadsföring) - Marknadsföring
- Företagsekonomi 2017 (marknadsföring) - Marknadsföring
- Företagsekonomi 2018 (marknadsföring) - Marknadsföring
- Företagsekonomi 2019 - Marknadsföring
- Företagsekonomi 2020 - Marknadsföring
- International business 2019 - Marknadsföring
- International business 2020 - Marknadsföring
Kursens undervisningsperiod
1 (2020-08-01 till 2020-10-25)
Nivå/kategori
Undervisningsspråk
Engelska
Kurstyp
Obligatorisk
Cykel/nivå
Yrkeshögskoleexamen
Rekommenderat studieår
2
Omfattning
5 sp
Kompetensmål
Upon completing the course students understand
the importance of developing a marketing strategy
and they understand the fundamentals of creating
customer value, branding and product strategy.
The students will also be knowledgeable in how to
conduct market research.
Läranderesultat
Upon completing the course students know the
critical components of marketing strategy and -
management and they can conduct or participate in
marketing research projects.
Innehåll
Developing strategies, Collecting information and
estimating demand, conducting market research,
shaping the market offerings, connecting with
customers, building brands.
Förkunskaper
Introduction to Marketing
Kursen ersätter följande kurser
None
Mer information
Attendance is highly recommended throughout the
course. The rules concerning attendance and
grading will be explained during the first
session. The information given in this course
description is subject to change!
Litteratur
Kotler, Philip & Keller, Kevin Lane: "Marketing
Management" 15th Global edition
Studieaktiviteter
- Föreläsningar - 35 timmar
- Basgruppsarbete - 10 timmar
- Projekt- och produktionsarbete/konstnärlig verksamhet - 10 timmar
- Självstudier - 80 timmar
Arbetsbelastning
- Kursens totala antal arbetstimmar: 135 timmar
- Varav självstyrda studieformer: 135 timmar
- Varav schemalagda studier: 0 timmar
Undervisningsform
Närundervisning
Examinationsformer
- Tentamina (skriftliga-, muntliga-, hem-)
- Assignments
Examinationskrav
Examination, assignments, maybe project
The details of assignments and ev. project will
be
given during the lectures, by email, and on Its
Learning.
Ther will be one bookexam during Period 1 and two
re-examinations during Period 2 and 3.
Lärare
- Kietz Tove
- Pehrsson Patrik
Examinator
Kietz Tove
Kursens hemsida
Antal kursplatser
Ingen begränsning (59 studenter anmälda)
Delprestation i kraft till
12 månader efter kursens slutdatum
Kursanmälningstid
2020-05-18 till 2020-09-01
Examinationsformer
- Tentdatum meddelas senare - Tentamina
- Datum meddelas senare - Övriga uppgifter
Datum | Tid | Rum | Titel | Beskrivning | Organisatör |
---|---|---|---|---|---|
2020-09-01 | 10:00 - 12:30 | Strategic Marketing and Research | Join Zoom Meeting https://arcada.zoom.us/j/61831402675?pwd=QWdrV2hicUZyekFyblgvSnFMWEN0Zz09 Meeting ID: 618 3140 2675 Passcode: 210495 One tap mobile +358972522471,,61831402675# Finland +358341092129,,61831402675# Finland Dial by your location +358 9 7252 2471 Finland +358 3 4109 2129 Finland +358 9 4245 1488 Finland Meeting ID: 618 3140 2675 Find your local number: https://arcada.zoom.us/u/cd6LD3S4HT Join by SIP 61831402675@109.105.112.236 61831402675@109.105.112.235 Join by H.323 109.105.112.236 109.105.112.235 Meeting ID: 618 3140 2675 Passcode: 210495 | Kietz Tove Pehrsson Patrik |
|
2020-09-03 | 10:00 - 12:30 | Strategic Marketing and Research | Join Zoom Meeting https://arcada.zoom.us/j/64396790879?pwd=cWlrM0srVWpMdG1pWGpSUTFnQWFtdz09 Meeting ID: 643 9679 0879 Passcode: 294859 One tap mobile +358942451488,,64396790879# Finland +358972522471,,64396790879# Finland Dial by your location +358 9 4245 1488 Finland +358 9 7252 2471 Finland +358 3 4109 2129 Finland Meeting ID: 643 9679 0879 Find your local number: https://arcada.zoom.us/u/ccoPVDoWrH Join by SIP 64396790879@109.105.112.236 64396790879@109.105.112.235 Join by H.323 109.105.112.236 109.105.112.235 Meeting ID: 643 9679 0879 Passcode: 294859 | Kietz Tove Pehrsson Patrik |
|
2020-09-08 | 09:00 - 11:30 | Strategic Marketing and Research | https://arcada.zoom.us/j/63362700718?pwd=QnV6Vk5IdGZBNDlsRzJyekg5NUMwdz09 Meeting ID: 633 6270 0718 Passcode: 330158 | Kietz Tove Pehrsson Patrik |
|
2020-09-11 | 13:00 - 15:30 | Strategic Marketing and Research | Join Zoom Meeting https://arcada.zoom.us/j/63672435033?pwd=T3IrNVV3aVlMYkxOMVZqSUw4RFpRQT09 Meeting ID: 636 7243 5033 Passcode: 314221 | Kietz Tove Pehrsson Patrik |
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2020-09-15 | 13:30 - 16:00 | Strategic Marketing and Research | https://arcada.zoom.us/j/66142661307?pwd=L3pZYWlrZ0xVYWZ5d3I4MnZSY2U4UT09 Meeting ID: 661 4266 1307 Passcode: 557653 | Kietz Tove Pehrsson Patrik |
|
2020-09-17 | 13:30 - 16:00 | Strategic Marketing and Research | https://arcada.zoom.us/j/68829054098?pwd=R3BmcVRSRG5sMnZaazV3bVd6bDBVZz09 Meeting ID: 688 2905 4098 Passcode: 662798 | Kietz Tove Pehrsson Patrik |
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2020-09-22 | 08:30 - 11:00 | Strategic Marketing and Research | https://arcada.zoom.us/j/63875333578?pwd=eGJNVnlZVjdtTGhYM0ZmV1JmUlgvdz09 Meeting ID: 638 7533 3578 Passcode: 770995 | Kietz Tove Pehrsson Patrik |
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2020-09-24 | 08:30 - 11:00 | Strategic Marketing and Research | https://arcada.zoom.us/j/63884321459?pwd=N0xOR2JTQU9nTkJubHBueUFSM3UzQT09 Meeting ID: 638 8432 1459 Passcode: 674692 | Kietz Tove Pehrsson Patrik |
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2020-09-29 | 11:30 - 14:00 | Strategic Marketing and Research | https://arcada.zoom.us/j/65912342568?pwd=UmVYUjl5ei9hTFcrKzczK0ZNV2ZvUT09 Meeting ID: 659 1234 2568 Passcode: 697112 | Kietz Tove Pehrsson Patrik |
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2020-10-01 | 13:30 - 16:00 | Strategic Marketing and Research | https://arcada.zoom.us/j/63877868460?pwd=U3YyWjVUSnQ2MjZRZTFGeUVuVjBzQT09 Meeting ID: 638 7786 8460 Passcode: 999344 | Kietz Tove Pehrsson Patrik |
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2020-10-07 | 09:00 - 11:30 | Strategic Marketing and Research | https://arcada.zoom.us/j/65717837549?pwd=NnNVZEp2NWExY2ViREpiL0F1Y1FaZz09 Meeting ID: 657 1783 7549 Passcode: 541914 | Kietz Tove Pehrsson Patrik |
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2020-10-08 | 12:00 - 14:30 | Strategic Marketing and Research | https://arcada.zoom.us/j/65520409431?pwd=bGdHZDhKLzlmb0lhK1BBWU03UzdUQT09 Meeting ID: 655 2040 9431 Passcode: 234302 | Kietz Tove Pehrsson Patrik |
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2020-10-13 | 13:15 - 15:45 | Strategic Marketing and Research | https://arcada.zoom.us/j/63563540341?pwd=dWM4ZXEwMWFCQUZvK1Z6dFNKZ0FRQT09 Meeting ID: 635 6354 0341 Passcode: 618710 | Kietz Tove Pehrsson Patrik |
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2020-10-15 | 13:15 - 15:45 | Strategic Marketing and Research | Join Zoom Meeting https://arcada.zoom.us/j/66935375697?pwd=a1prcFRsUWZxNDFrU0ljc1VHckVaZz09 Meeting ID: 669 3537 5697 Passcode: 651842 | Kietz Tove Pehrsson Patrik |
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2020-10-20 | 08:30 - 11:00 | Strategic Marketing and Research | Join Zoom Meeting https://arcada.zoom.us/j/62581450839?pwd=ZHdZNnBqK0x6ZWtPOUMrQnFRdWlLQT09 Meeting ID: 625 8145 0839 Passcode: 238897 | Kietz Tove Pehrsson Patrik |
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2020-10-22 | 08:15 - 10:45 | Strategic Marketing and Research - Exam | Zoomlink will be provided here: | Kietz Tove Pehrsson Patrik |
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2020-11-19 | 13:00 - 15:30 | Strategic Marketing and Research- Re-exam 1 | Zoomlink will be provided here: | Kietz Tove Pehrsson Patrik |
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2020-12-10 | 13:00 - 15:30 | Strategic Marketing and Research - Re-exam 2 | Zoomlink will be provided here: | Kietz Tove Pehrsson Patrik |