Kursens undervisningsperiod

3 (2020-01-01 till 2020-03-22)

Nivå/kategori

Yrkesstudier

Undervisningsspråk

Engelska

Kurstyp

Obligatorisk

Cykel/nivå

Yrkeshögskoleexamen

Rekommenderat studieår

2

Omfattning

5 sp

Kompetensmål

The aim of the course is that the student knows the practice of
optimizing and focusing on strategies that increase the quantity,
quality
and lifetime value of a company's marketing funnel.

The student is introduced to different digital channels and can use
these to drive traffic to an organisation's website. The student
understands the difference between outbound and inbound
marketing and manages to combine the best of both worlds to raise
awareness and reach customers.

Läranderesultat

After completing the course, the student should:

  • Know the principles of growth marketing
  • Be able to plan and implement digital advertising in different
    channels
  • Be able to see the advantages of a data-driven approach
  • Be able to calculate and report back on different growth metrics
  • Be aware of the possibilities Content Marketing provides
  • Implement a company's Content Marketing Strategy
  • Know different social media tools and be able to effectively use
    them to reach and communicate with customers
  • Be able to develop strategies for a multi-device and multi-channel
    approach

Innehåll

  • Digital Ads- different types and channels
  • Various social media platforms
  • Content Marketing
  • Dissemination Strategy
  • Integration of social media and digital campaigns
  • Analytics
  • Growth marketing
  • Inbound marketing

Studieaktiviteter

  • Föreläsningar - 35 timmar
  • Studiebesök och demonstrationer - 10 timmar
  • Individuell handledning och grupphandledning - 5 timmar
  • Praktiska övningar - 20 timmar
  • Projekt- och produktionsarbete/konstnärlig verksamhet - 40 timmar
  • Nätbaserade - 23 timmar

Arbetsbelastning

  • Kursens totala antal arbetstimmar: 133 timmar
  • Varav självstyrda studieformer: 133 timmar
  • Varav schemalagda studier: 0 timmar

Undervisningsform

Närundervisning

Examinationsformer

  • Demonstrationer och färdighetsprov
  • Essä, rapporter, produktioner och portfolio

Examinationskrav

To pass the course the student should accomplish
the following:

Hand-in assignments according to deadlines in itslearning.

Lärare

Forsström Mikael

Examinator

Forsström Mikael

Antal kursplatser

Ingen begränsning (79 studenter anmälda)

Delprestation i kraft till

Till datum 2020-05-01

Kursanmälningstid

2019-12-05 till 2020-01-08

Examinationsformer

  • Datum meddelas senare - Demonstrationer och presentationer
  • 2019-06-14 - Rapporter och produktioner
Rumsbokningar
Datum Tid Rum Titel Beskrivning Organisatör
2020-01-14 10:15 - 12:00 D4107-08 Growth Marketing (A+B) Forsström Mikael
2020-01-21 09:15 - 12:15 F365 Growth Marketing (A) Forsström Mikael
2020-01-21 13:00 - 16:00 E383 Growth Marketing (B) Forsström Mikael
2020-01-28 09:00 - 12:00 F365 Growth Marketing (A) Forsström Mikael
2020-01-28 12:45 - 15:45 E383 Growth Marketing (B) Forsström Mikael
2020-02-04 08:45 - 11:45 F365 Growth Marketing (A) Forsström Mikael
2020-02-04 12:30 - 15:30 E383 Growth Marketing (B) Forsström Mikael
2020-02-13 09:15 - 12:15 F365 Growth Marketing (A) Forsström Mikael
2020-02-13 13:15 - 16:15 F365 Growth Marketing (B) Forsström Mikael
2020-02-25 09:15 - 12:15 F365 Growth Marketing (A+B) Forsström Mikael
2020-02-25 13:00 - 16:00 F365 Growth Marketing (B) Forsström Mikael
2020-03-03 09:15 - 12:15 F365 Growth Marketing (A+B) Forsström Mikael
2020-03-03 13:00 - 16:00 F365 Growth Marketing (B) Forsström Mikael

Kurs och studieplanssökning