Kursens undervisningsperiod

2 (2019-10-28 till 2019-12-31)

Nivå/kategori

Yrkesstudier

Undervisningsspråk

Engelska

Kurstyp

Obligatorisk

Cykel/nivå

Yrkeshögskoleexamen

Rekommenderat studieår

2

Omfattning

5 sp

Kompetensmål

The aim of the course is to give the
participants
a solid understanding of the customer as an
individual consumer and as a member of a group
of
consumers. How do consumers select, purchase and
use goods and services, what processes are
involved?

Läranderesultat

Current approaches to business emphasize the
importance of adopting a consumer focus.
Marketing, in particular, is a customer-driven
function that begins and ends with the consumer,
from identifying customer needs to trying to
meet
those needs and ensuring post-purchase
satisfaction. While all of us are consumers, our
intuitions about our own behavior as well as
that
of others are often inaccurate. In this course
you will learn about fundamental theories and
concepts in consumer psychology and about
exciting new findings to enhance your
understanding of how and why people choose,
use and evaluate goods and services the way they
do.
Different research methods will also be
presented
during the course.

Innehåll

Specific topic coverage includes:

  1. Consumers in the Marketplace
  2. Consumers as Individuals
  3. Consumers as Decision Makers
  4. Consumers and Subcultures
  5. Consumers and Cultures

Förkunskaper

Introduction to Marketing
Marknadsföringens grunder

Kursen ersätter följande kurser

Mer information

There are 2 alternative ways of participating in
this course:

  1. Self-study, you study alone and
    independently the course book and in the end of
    the course you will participate in an exam. Date
    for exam 12th of December at 13.00 in D4107-
  2. You will also
    participate as respondent in the project
    presented below.
  3. Project with Fazer - includes in
    the beginning of the course an exam according to
    certain material that is needed in order to
    manage the research and product development
    project you are working on in teams. Individual
    assignments along the course according to the
    project theme, no lectures, but coaching
    sessions
    for teams every week.
    Brief from Fazer and project kick-off 5th of
    November in D173 at Arcada for those of you who
    will choose this track, mandatory participation,
    please be there.
    There will be a participation list in
    Itslearning
    for both alternatives - self-study and Fazer
    project - and you will write your name on the
    alternative you choose and stick to during the
    whole course period.

In case the course is full we will prioritize
the
enrollment according to following:

  1. Företagsekonomi and International Business
  2. Students with highest amount of credits

Studieaktiviteter

  • Individuell handledning och grupphandledning - 20 timmar
  • Praktiska övningar - 40 timmar
  • Basgruppsarbete - 30 timmar
  • Projekt- och produktionsarbete/konstnärlig verksamhet - 20 timmar
  • Självstudier - 25 timmar

Arbetsbelastning

  • Kursens totala antal arbetstimmar: 135 timmar
  • Varav självstyrda studieformer: 135 timmar
  • Varav schemalagda studier: 0 timmar

Undervisningsform

Flerformsundervisning (delvis nätundervisning handledd eller självstudier)

Examinationsformer

  • Tentamina (skriftliga-, muntliga-, hem-)
  • Essä, rapporter, produktioner och portfolio

Lärare

  • Halmén Mia
  • Hernberg Mervi
  • Smirnova Elena

Examinator

Hernberg Mervi

Antal kursplatser

Ingen begränsning (89 studenter anmälda)

Delprestation i kraft till

12 månader efter kursens slutdatum

Kursanmälningstid

2019-10-14 till 2019-10-27

Examinationsformer

  • Tentdatum meddelas senare - Tentamina
  • Datum meddelas senare - Rapporter och produktioner
  • Datum meddelas senare - Övriga uppgifter
Rumsbokningar
Datum Tid Rum Titel Beskrivning Organisatör
2019-10-31 13:00 - 14:30 D173 Consumer behaviour Course introduction Halmén Mia
Hernberg Mervi
2019-11-05 13:00 - 15:30 Consumer behaviour We are in room D173! Project kick-off with Fazer - mandatory participation This lecture is not for Self-study students Halmén Mia
Hernberg Mervi
2019-11-12 13:15 - 16:00 C350 Consumer behaviour This is not a lecture and does not concern self-study students. Team coaching for project teams, please book a time for your team in Itslearning. Halmén Mia
Hernberg Mervi
2019-11-21 14:00 - 16:00 F249 Consumer behaviour Lecture for Fazer project students about sustainability and instructions for the presentations. Mandatory participation! Halmén Mia
Hernberg Mervi
2019-11-26 14:30 - 17:00 C350 Consumer behaviour This is not a lecture and does not concern self-study students. Team coaching for project teams, please book a time for your team in Itslearning. Halmén Mia
Hernberg Mervi
2019-12-03 12:15 - 15:15 D4107-08 Consumer behaviour This is not a lecture and does not concern self-study students. Team coaching Hernberg Mervi
2019-12-12 08:30 - 11:30 F249 Consumer behaviour Rehearsal before project result presentation - all groups will go through their presentations and get constructive feedback from rest of the groups. Mandatory participation. Halmén Mia
Hernberg Mervi
2019-12-12 13:00 - 16:00 D4107-08 Consumer behaviour Exam for 'self-study'-track students Halmén Mia
Hernberg Mervi
2019-12-17 13:00 - 16:00 Consumer behaviour Presentations of results Mandatory participation Halmén Mia
Hernberg Mervi
2020-02-06 09:15 - 12:15 F249 Consumer behaviour - omtentamen 1/ re-exam 1 Halmén Mia
Hernberg Mervi

Kurs och studieplanssökning