Kursens undervisningsperiod

3 (2020-01-01 till 2020-03-22)








Högre yrkeshögskoleexamen

Rekommenderat studieår



5 sp


This course focuses on market and competition analysis, and on strategic positioning to sustain competitive advantages. The course deals with both theoretical and practical economic issues specific to media of all types, such as news industries, film production, entertainment, print, broadcast, mobile communication and Internet.


At the end of the course the students will have an understanding of the central aspects of how markets and strategic interactions of firms affect outcomes in an industry, they are able to carry out a market and competition analysis, to conduct/produce a well-structured and theoretically sound market/industry study.


The following topics will be covered during the course, and the outline follows that of the textbook (see below): - Horizontal and Vertical Boundaries of the firm - Market and competitive analysis: competitors, competition, pricing, entry and exit - Strategic commitments to create competitive advantage - Entry and Exit - Industry analysis - Sustaining Competitive Advantages - Market dynamics: R&D and network externalities


A bachelor degree and at least three years work experience gained after completing the higher education degree

Mer information

eadline for suggested topic/plan for industry report, 16 March, 2020. Workshops on 17 and 19 March, mandatory. Deadline to hand in industry reports, 1 April 2020. Seminars on 4 and 5 April, mandatory Deadline to hand in final industry reports, 13 April 2020.


Shapiro, C. & Varian, H.R. (1999): Information Rules: A strategic Guide to the Network Economy, and Besanko, D., Dranove, D. & Shanley, M. (2010): Economics of Strategy


  • Föreläsningar - 12 timmar
  • Individuell handledning och grupphandledning - 6 timmar
  • Projekt- och produktionsarbete/konstnärlig verksamhet - 60 timmar
  • Självstudier - 30 timmar
  • Nätbaserade - 15 timmar
  • Seminarier - 12 timmar


  • Kursens totala antal arbetstimmar: 135 timmar
  • Varav självstyrda studieformer: 135 timmar
  • Varav schemalagda studier: 0 timmar


Flerformsundervisning (delvis nätundervisning handledd eller självstudier)


Essä, rapporter, produktioner och portfolio


A market analysis report (max 12 pages) need to be handed in to the examiner by 13 April 2020. The report will be assessed and the grade for the course is based on the quality of this final report (80%) and the quality of the individual presentation of the report in the workshop sessions/seminars in March and early April, 2020. (20%).


  • Ahonen Mirko
  • Krusberg Jan-Erik


Krusberg Jan-Erik

Kursens hemsida


Antal kursplatser

Ingen begränsning (17 studenter anmälda)

Delprestation i kraft till

12 månader efter kursens slutdatum

Kursens tidtabell

1. Contact teaching: Lectures on 25 and 27 Feb., and on 3 March between between 16 and 20. 2. Contact teaching: Workshops on 17 and 19 March between 16 and 20 to discuss topics and planned contents of the individual market/industry reports (term papers). Each participant presents her/his topic to the group (5-7 minutes), including a definition of the suggested market/industry and a short outline of the planned report (1-2 pages). Deadline to hand in a suggested topic/plan (1-2 pages) to the instructor is 16 March at 12. 3. Contact teaching: Seminars on Sat 4 and Sun 5 April between 9 and 15 during which each participant presents and discusses her/his industry report/term paper (presentation approx. 15 minutes, discussions approx 15 minutes per topic). Deadline to hand in the industry reports is on 1 April 2020 at 23.59. 4. Deadline to hand in a revised final industry report is 13 April 2020


2019-12-01 till 2020-02-02


2020-04-13 - Rapporter och produktioner
Datum Tid Rum Titel Beskrivning Organisatör
2020-02-25 16:00 - 20:00 B518 Media Economics Krusberg Jan-Erik
2020-02-27 16:30 - 20:30 B518 Media Economics Krusberg Jan-Erik
2020-03-03 16:00 - 20:00 B518 Media Economics Coaching/discussion of specific topics Krusberg Jan-Erik

Kurs- och studieplansökning