Kursen ingår i dessa läroplaner och studiehelheter
- Företagsekonomi 2018 (logistik) - Business insight management
- Företagsekonomi 2018 (marknadsföring) - Business insight management
- Företagsekonomi 2018 (turism) - Business insight management
- Företagsekonomi 2019 - Business insight management
- Företagsekonomi 2020 - Business insight management
- Företagsekonomi 2021 - Datadrivna insikter och beslutsfattande - avancerade studier
- International business 2018 - Business insight management
- International business 2019 - Business insight management
- International business 2020 - Business insight management
- International business 2021 - Datadrivna insikter och beslutsfattande - avancerade studier
Kursens undervisningsperiod
1 (2021-08-01 till 2021-10-24)
Nivå/kategori
Yrkesstudier
Undervisningsspråk
Engelska
Kurstyp
Obligatorisk
Cykel/nivå
Yrkeshögskoleexamen
Rekommenderat studieår
3
Omfattning
5 sp
Kompetensmål
* Customer Insight Management
* CRM systems and data
* GDPR understanding
Läranderesultat
After completion of the course the student has
an understanding of customer insights
management and understands and can utilize
information stored in a CRM system. The student
is also knowledgeable in GDPR and its
implications for businesses.
Innehåll
The course consists of lectures as well as
individual and group assignments.
Förkunskaper
20 credits completed from the subject module.
Litteratur
Published at course start.
Studieaktiviteter
- Föreläsningar - 21 timmar
- Självstudier - 114 timmar
Arbetsbelastning
- Kursens totala antal arbetstimmar: 135 timmar
- Varav självstyrda studieformer: 135 timmar
- Varav schemalagda studier: 0 timmar
Undervisningsform
Närundervisning
Examinationsformer
- Tentamina (skriftliga-, muntliga-, hem-)
- Essä, rapporter, produktioner och portfolio
Examinationskrav
Detailed instructions will be provided at course
start.
Lärare
Wehren Anna
Examinator
Fabricius Susanna
Kursens hemsida
Antal kursplatser
Ingen begränsning (40 studenter anmälda)
Delprestation i kraft till
12 månader efter kursens slutdatum
Kursanmälningstid
2021-08-09 till 2021-08-29
Examinationsformer
- Tentdatum meddelas senare - Tentamina
- 2020-02-10 - Rapporter och produktioner
Datum | Tid | Rum | Titel | Beskrivning | Organisatör |
---|---|---|---|---|---|
2021-09-02 | 13:00 - 15:30 | Analysing Customer Data | https://arcada.zoom.us/j/61876894053?pwd=a0ExZXNhbGRjeER3WkpaWTJVK3ZPdz09 Meeting ID: 618 7689 4053 Passcode: 128912 | Wehren Anna | |
2021-09-09 | 13:00 - 15:30 | Analysing Customer Data | https://arcada.zoom.us/j/61941179234?pwd=YlVCaUZDY0pwZk5hcGg2Zm1Xc0ljQT09 Meeting ID: 619 4117 9234 Passcode: 660413 | Wehren Anna | |
2021-09-16 | 13:15 - 15:45 | Analysing Customer Data | https://arcada.zoom.us/j/62046004539?pwd=YjdOT1JGWlZMNlMwaURvVWtacTd1Zz09 Meeting ID: 620 4600 4539 Passcode: 763210 | Wehren Anna | |
2021-09-23 | 09:00 - 11:30 | Analysing Customer Data | https://arcada.zoom.us/j/65641321601?pwd=cytGU3l2bUppTC9YaDZpdVc2am52Zz09 Meeting ID: 656 4132 1601 Passcode: 239681 | Wehren Anna | |
2021-09-30 | 14:00 - 16:30 | Analysing Customer Data | https://arcada.zoom.us/j/67826318095?pwd=OG81NldsbHIrR1VtbXpuT1g0OW94QT09 Meeting ID: 678 2631 8095 Passcode: 701770 | Wehren Anna | |
2021-10-07 | 13:00 - 15:30 | Analysing Customer Data | https://arcada.zoom.us/j/66476562950?pwd=aEVieUxQZm9qNWJFNkoxdUVoMlM3QT09 Meeting ID: 664 7656 2950 Passcode: 587017 | Wehren Anna | |
2021-10-14 | 13:00 - 15:30 | Analysing Customer Data | https://arcada.zoom.us/j/64758252448?pwd=SHpxNDYraW9rNiszUlAxSW0zMGpyQT09 Meeting ID: 647 5825 2448 Passcode: 080120 | Wehren Anna | |
2021-10-19 | 13:00 - 15:30 | Analysing Customer Data | Exam, on ITSLEARNING | Wehren Anna | |
2021-11-11 | 13:00 - 15:30 | Analysing Customer Data | Re-exam 1 | ||
2021-12-14 | 09:15 - 11:45 | Analysing Customer Data | Re-exam 2 |