Nivå/kategori

Yrkesstudier

Undervisningsspråk

Engelska

Kurstyp

Obligatorisk

Cykel/nivå

Yrkeshögskoleexamen

Rekommenderat studieår

2

Omfattning

5 sp

Kompetensmål

The aim of the course is to give an overview of
the main principles in marketing in a travel
and tourism context.Current trends in digital
marketing are also covered.

Läranderesultat

At the end of the course the student is
expected
to be able to

  • explain the special characteristics of
    marketing of travel and tourism
  • understand the marketing mix in travel and
    tourism
  • analyze options for digital marketing
  • review and discuss the role of social media
    in marketing
  • explore the impacts of the sharing economy

Innehåll

  • Characteristics of travel and tourism
    marketing
  • The marketing mix in T&T
  • Tourism motivations and buyer behavior
  • Digital marketing
  • Social media marketing
  • Sharing economy

Förkunskaper

Marknadsföringens grunder

Litteratur

Middleton et al. (2009). Marketing in Travel
and Tourism, Elsevier, fourth edition.

Tourism Information Technology, 2nd Edition.
CABI Tourism Texts
by P.J. Benckendorff (Author), P.J. Sheldon,
D.R. Fesenmaier

Kotler et al. (2017). Marketing for Hospitality
and Tourism, Pearson

Carlsson, L. (2012), Marknadsföring och
Kommunikation i Sociala Medier, som e-bok i
eLib vid Arcada.

Chaffey, David et. al. Internet Marketing -
Strategy, implementation and practice.Prentice
Hall. ISBN 978-0-273-69405-2

Luhtala, M., From, T. & Jäppinen, M. (2013),
Onnistumisen avaimet mobiilimarkkinointiin.

Undervisningsform

Närundervisning

Examinationsformer

Essä, rapporter, produktioner och portfolio

Examinationskrav

To pass the course the student should pass all
written assignments and presentations/discussions.

Lärare

Eriksson Niklas

Examinator

Eriksson Niklas

Antal kursplatser

Ingen begränsning

Delprestation i kraft till

12 månader efter kursens slutdatum

Examinationsformer

Datum meddelas senare - Rapporter och produktioner

Kurs och studieplanssökning