Kursen ingår i dessa läroplaner och studiehelheter

Kursens undervisningsperiod

1 (2021-08-01 till 2021-10-24)

Nivå/kategori

Yrkesstudier

Undervisningsspråk

Engelska

Kurstyp

Obligatorisk

Cykel/nivå

Yrkeshögskoleexamen

Rekommenderat studieår

2

Omfattning

5 sp

Kompetensmål

Upon completing the course students understand
the importance of developing a marketing strategy
and they understand the fundamentals of creating
customer value, branding and product strategy.
The students will also be knowledgeable in how to
conduct market research.

Läranderesultat

Upon completing the course students know the
critical components of marketing strategy and -
management and they can conduct or participate in
marketing research projects.

Innehåll

Developing strategies, Collecting information and
estimating demand, conducting market research,
shaping the market offerings, connecting with
customers, building brands.

Förkunskaper

Introduction to Marketing

Kursen ersätter följande kurser

None

Mer information

Attendance is highly recommended throughout the
course. The rules concerning attendance and
grading will be explained during the first
session. The information given in this course
description is subject to change!

Litteratur

Kotler, Philip & Keller, Kevin Lane: "Marketing
Management" 15th Global edition

Studieaktiviteter

  • Föreläsningar - 35 timmar
  • Basgruppsarbete - 10 timmar
  • Projekt- och produktionsarbete/konstnärlig verksamhet - 10 timmar
  • Självstudier - 80 timmar

Arbetsbelastning

  • Kursens totala antal arbetstimmar: 135 timmar
  • Varav självstyrda studieformer: 135 timmar
  • Varav schemalagda studier: 0 timmar

Undervisningsform

Närundervisning

Examinationsformer

  • Tentamina (skriftliga-, muntliga-, hem-)
  • Assignments

Examinationskrav

Examination, assignments, maybe project

The details of assignments and ev. project will
be
given during the lectures, by email, and on Its
Learning.

Ther will be one bookexam during Period 1 and two
re-examinations during Period 2 and 3.

Lärare

  • Kietz Tove
  • Wehren Anna

Examinator

Kietz Tove

Kursens hemsida

Antal kursplatser

Ingen begränsning (48 studenter anmälda)

Delprestation i kraft till

12 månader efter kursens slutdatum

Kursanmälningstid

2021-08-09 till 2021-08-29

Examinationsformer

  • Tentdatum meddelas senare - Tentamina
  • Datum meddelas senare - Övriga uppgifter
Rumsbokningar
Datum Tid Rum Titel Beskrivning Organisatör
2021-08-31 13:00 - 15:30 Strategic Marketing and Research Introduction lecture https://arcada.zoom.us/j/65601025678?pwd=RzdybjZmajcvekpkbFVMTndWNkZIZz09 Meeting ID: 656 0102 5678 Passcode: 353953 Kietz Tove
Wehren Anna
2021-09-02 09:00 - 11:30 B518 Strategic Marketing and Research https://arcada.zoom.us/j/68898207624?pwd=TFc5WDhFYVROUFlwTzFOTTRFS3VXZz09 Meeting ID: 688 9820 7624 Passcode: 105724 Kietz Tove
Wehren Anna
2021-09-07 13:00 - 15:30 Strategic Marketing and Research https://arcada.zoom.us/j/63461799320?pwd=OXpBbmc3cDY4c2hYSk1CVU5LOC8vQT09 Meeting ID: 634 6179 9320 Passcode: 209571   Kietz Tove
Wehren Anna
2021-09-09 09:00 - 11:30 B518 Strategic Marketing and Research https://arcada.zoom.us/j/67749314365?pwd=RlFYc3RydUVudzFlWHMvKzJsY3orZz09 Meeting ID: 677 4931 4365 Passcode: 696944 Kietz Tove
Wehren Anna
2021-09-14 13:00 - 15:30 Strategic Marketing and Research https://arcada.zoom.us/j/64845008804?pwd=b3N0cGxSb0w5T0h0VzFVa1dTT3Jqdz09 Meeting ID: 648 4500 8804 Passcode: 776191 Kietz Tove
Wehren Anna
2021-09-16 09:00 - 11:30 B518 Strategic Marketing and Research WORKSHOP IS ON CAMPUS! Only illness/quarantine is provided online possibility in Zoom.   https://arcada.zoom.us/j/69739998884?pwd=WGVzSzRwM1UvNDd4YWNZYzM3ckdzUT09 Meeting ID: 697 3999 8884 Passcode: 897459 Kietz Tove
Wehren Anna
2021-09-21 13:00 - 15:30 Strategic Marketing and Research Join Zoom Meeting https://arcada.zoom.us/j/68370465122?pwd=aTk2Nm9odktDYkRFUkEwK2g1SUtPUT09 Meeting ID: 683 7046 5122 Passcode: 665259 Kietz Tove
Wehren Anna
2021-09-30 09:30 - 12:00 B518 Strategic Marketing and Research Workshop 2 ON CAMPUS Zoom link is provided for those that due to illness/quarantine must stay at home. https://arcada.zoom.us/j/68628317483?pwd=VThiNGFyOGljbE9rVWt5dnZmdkFvQT09 Meeting ID: 686 2831 7483 Passcode: 642596 Kietz Tove
Wehren Anna
2021-10-05 13:00 - 15:30 Strategic Marketing and Research Join Zoom Meeting https://arcada.zoom.us/j/61348777438?pwd=Wjlsa0JCenBNc255RERNZDFHRFNRZz09 Meeting ID: 613 4877 7438 Passcode: 147953 Kietz Tove
Wehren Anna
2021-10-07 09:00 - 11:30 B518 Strategic Marketing and Research https://arcada.zoom.us/j/67269451270?pwd=cHNHdjdsTG4rT0V3VWVxMVc2SDNrZz09 Meeting ID: 672 6945 1270 Passcode: 059327 Kietz Tove
Wehren Anna
2021-10-12 13:00 - 16:00 B518 Strategic Marketing and Research - 2 guest lecturers Tove Kietz is inviting you to a scheduled Zoom meeting. Join Zoom Meeting https://arcada.zoom.us/j/63314701308?pwd=R1hkay9JS25jS2ZRbWwvblBIOFpKZz09 Meeting ID: 633 1470 1308 Passcode: 786817 One tap mobile +496938079883,,63314701308# Germany +496938079884,,63314701308# Germany Dial by your location +49 69 3807 9883 Germany +49 69 3807 9884 Germany +49 69 5050 0951 Germany +49 69 5050 0952 Germany +49 695 050 2596 Germany +49 69 7104 9922 Germany Meeting ID: 633 1470 1308 Find your local number: https://arcada.zoom.us/u/cJIsnAOxA Join by SIP 63314701308@109.105.112.236 63314701308@109.105.112.235 Join by H.323 109.105.112.236 109.105.112.235 Meeting ID: 633 1470 1308 Passcode: 786817 Kietz Tove
Wehren Anna
2021-10-14 09:00 - 11:30 B518 Strategic Marketing and Research https://arcada.zoom.us/j/62509420525?pwd=amZORkxXenVRa1pWODUyQUNrWUdIdz09 Meeting ID: 625 0942 0525 Passcode: 445267 Kietz Tove
Wehren Anna
2021-10-19 09:00 - 11:30 Strategic Marketing and Research Book Exam - online Kietz Tove
Wehren Anna
2021-11-19 13:00 - 15:30 Strategic Marketing and Research Re-exam 1 - online Kietz Tove
Wehren Anna
2021-12-07 13:00 - 15:30 Strategic Marketing and Research Re-exam 2 - online Kietz Tove
Wehren Anna

Kurs och studieplanssökning