Kursens undervisningsperiod

2 (2021-10-25 till 2021-12-31)

Nivå/kategori

Yrkesstudier

Undervisningsspråk

Engelska

Kurstyp

Obligatorisk

Cykel/nivå

Yrkeshögskoleexamen

Rekommenderat studieår

2

Omfattning

5 sp

Kompetensmål

The aim of the course is to give the
participants
a solid understanding of the customer as an
individual consumer and as a member of a group
of
consumers. How do consumers select, purchase and
use goods and services, what processes are
involved?

Läranderesultat

Current approaches to business emphasize the
importance of adopting a consumer focus.
Marketing, in particular, is a customer-driven
function that begins and ends with the consumer,
from identifying customer needs to trying to
meet
those needs and ensuring post-purchase
satisfaction. While all of us are consumers, our
intuitions about our own behavior as well as
that
of others are often inaccurate. In this course
you will learn about fundamental theories and
concepts in consumer psychology and about
exciting new findings to enhance your
understanding of how and why people choose,
use and evaluate goods and services the way they
do.

Innehåll

Specific topic coverage includes:

  1. Consumer behaviour and consumer society
  2. Shopping, buying and disposing
  3. Perception and meaning
  4. The self
  5. Motivation, lifestyles and values
  6. Learning and memory
  7. Attitudes
  8. Decision-making

Förkunskaper

Introduction to Marketing
Marknadsföringens grunder

Kursen ersätter följande kurser

Mer information

There are 2 alternative ways of participating in
this course:

  1. Learning by reading, you study alone and
    independently the course book and in the end of
    the course you will participate in an online exam.
    Date for exam 15th of December at 9.00

  2. Learning by doing, includes weekly topics and
    tasks done either individually at home or in
    groups at campus, grading always individual.

In case the course is full we will prioritize
the enrollment according to following:

  1. Företagsekonomi and International Business
  2. Students with highest amount of credits

Studieaktiviteter

  • Individuell handledning och grupphandledning - 20 timmar
  • Praktiska övningar - 40 timmar
  • Basgruppsarbete - 30 timmar
  • Projekt- och produktionsarbete/konstnärlig verksamhet - 20 timmar
  • Självstudier - 25 timmar

Arbetsbelastning

  • Kursens totala antal arbetstimmar: 135 timmar
  • Varav självstyrda studieformer: 135 timmar
  • Varav schemalagda studier: 0 timmar

Undervisningsform

Flerformsundervisning (delvis nätundervisning handledd eller självstudier)

Examinationsformer

  • Tentamina (skriftliga-, muntliga-, hem-)
  • Essä, rapporter, produktioner och portfolio

Examinationskrav

See Course Description on itsLearning

Lärare

  • Halmén Mia
  • Hernberg Mervi

Examinator

Hernberg Mervi

Antal kursplatser

Ingen begränsning (47 studenter anmälda)

Delprestation i kraft till

12 månader efter kursens slutdatum

Kursanmälningstid

2021-10-11 till 2021-10-24

Examinationsformer

  • Tentdatum meddelas senare - Tentamina
  • Datum meddelas senare - Rapporter och produktioner
  • Datum meddelas senare - Övriga uppgifter
Rumsbokningar
Datum Tid Rum Titel Beskrivning Organisatör
2021-10-28 10:15 - 12:15 D4106 Consumer Behaviour Course introduction at campus Halmén Mia
Hernberg Mervi
2021-11-04 09:00 - 11:00 D4106 Consumer Behaviour Chapter 2 WORKSHOP at campus Halmén Mia
Hernberg Mervi
2021-11-18 09:00 - 11:00 D4106 Consumer Behaviour Chapter 4 WORKSHOP at campus Halmén Mia
Hernberg Mervi
2021-12-02 09:00 - 11:00 D4107-08 Consumer Behaviour Chapter 6 WORKSHOP at campus Halmén Mia
Hernberg Mervi
2021-12-15 09:00 - 11:30 D4106 Consumer Behaviour exam for self-study students Halmén Mia
Hernberg Mervi
2022-01-24 12:30 - 15:00 Consumer Behaviour Re-exam Consumer behaviour will be held in zoom Mia Halmén is inviting you to a scheduled Zoom meeting. Join Zoom Meeting https://arcada.zoom.us/j/68162793538?from=addon Meeting ID: 681 6279 3538 Join by SIP 68162793538@109.105.112.236 68162793538@109.105.112.235 Join by H.323 109.105.112.236 109.105.112.235 Meeting ID: 681 6279 3538 Halmén Mia
2022-04-20 09:00 - 11:30 Consumer Behaviour Re-exam Consumer behaviour will be held in zoom. Mia Halmén is inviting you to a scheduled Zoom meeting. Halmén Mia
Hernberg Mervi

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