Kursens undervisningsperiod

3 (2022-01-01 till 2022-03-13)

Nivå/kategori

Yrkesstudier

Undervisningsspråk

Engelska

Kurstyp

Obligatorisk

Cykel/nivå

Yrkeshögskoleexamen

Rekommenderat studieår

2

Omfattning

5 sp

Kompetensmål

The aim of the course is to provide skills in
analyzing especially digital channels for
distribution of travel and tourism services.

Läranderesultat

At the end of the course the student is
expected to be able to...

  • understand the complexity of Travel
    distribution.
  • can describe the key characteristics of
    distribution channels such as online travel
    agents, meta-travel search sites and global
    distribution systems.
  • evaluate the role of sharing services in the
    distribution system.
  • understand concepts of mobile and smart
    technology.

Innehåll

  • The role of different intermediates, for
    example, Tour operators, travel agencies, OTAs,
    DMOs, Meta-search services.
  • Online travel agents and global distribution
    systems
  • C2C services like AirBnb
  • Meta-search engines
  • Mobile travel services

Förkunskaper

Introduction to the Tourism Industry & Introduction
to Marketing

Litteratur

Beckendorff, P.J., Sheldon, P. J. and
Fesenmaier, D. R. (2014). Tourism Information
Technology (2 Ed.),CAB International.

Buhalis & Laws (2002), Tourism distribution
channels: practices, issues and transformations

Online material in the form of articles and
expert presentations

Studieaktiviteter

  • Föreläsningar - 15 timmar
  • Individuell handledning och grupphandledning - 20 timmar
  • Projekt- och produktionsarbete/konstnärlig verksamhet - 60 timmar
  • Självstudier - 30 timmar
  • Seminarier - 10 timmar

Arbetsbelastning

  • Kursens totala antal arbetstimmar: 135 timmar
  • Varav självstyrda studieformer: 135 timmar
  • Varav schemalagda studier: 0 timmar

Undervisningsform

Närundervisning

Examinationsformer

Essä, rapporter, produktioner och portfolio

Examinationskrav

To pass the course the student should pass all
course assignments (includes written reports,
presence at specific occasions and presentations).

Lärare

Wehren Anna

Examinator

Eriksson Niklas

Antal kursplatser

Ingen begränsning (21 studenter anmälda)

Delprestation i kraft till

12 månader efter kursens slutdatum

Kursanmälningstid

2021-12-22 till 2022-01-06

Examinationsformer

Datum meddelas senare - Rapporter och produktioner

Rumsbokningar
Datum Tid Rum Titel Beskrivning Organisatör
2022-01-13 13:00 - 15:30 D4106 Distribution Channels Wehren Anna
2022-01-20 13:00 - 15:30 Distribution Channels https://arcada.zoom.us/j/61403930385 Wehren Anna
2022-01-27 13:00 - 15:30 Distribution Channels https://arcada.zoom.us/j/61403930385 Wehren Anna
2022-02-03 13:00 - 15:30 Distribution Channels https://arcada.zoom.us/j/61403930385 Eriksson Niklas
2022-02-10 13:00 - 15:30 Distribution Channels Wehren Anna
2022-02-16 13:00 - 15:30 Distribution Channels Wehren Anna
2022-03-02 13:00 - 15:30 Distribution Channels Wehren Anna
2022-03-03 13:00 - 15:30 Distribution Channels Eriksson Niklas
2022-03-10 13:00 - 15:30 Distribution Channels Eriksson Niklas

Kurs och studieplanssökning