Kursens undervisningsperiod

3 (2023-01-01 till 2023-03-19)

Nivå/kategori

Yrkesstudier

Undervisningsspråk

Engelska

Kurstyp

Obligatorisk

Cykel/nivå

Yrkeshögskoleexamen

Rekommenderat studieår

2

Omfattning

5 sp

Kompetensmål

Within this study unit we will focus on the
following competencies:

Resilience

Fact based decision making

Technological Competence

Communicative and social competence

Innovation and Development Competence

Learning Competence

SDG's in focus: 4,8,12

Läranderesultat

Once you have completed the study unit you will
have?

knowledge in describing, explaining and evaluating
various concepts and models used in marketing
communication and brand building

knowledge in explaining and exemplifying how these
concepts relate to each other both strategically
and tactically

the skill to apply knowledge and through analysis
obtain any marketing communication problems to
solve.

a curious and proactive approach to understand the
various aspects of market communication and
branding (attitude)

Innehåll

Lectures and assignments connected to these.
Discussions, group work, individual assignments and
exam or quiz.

Förkunskaper

Marknadsföringens grunder eller Introduction to
marketing

Litteratur

Marketing Communications
by Chris Fill and Louisa Osmond, 2006/2017,
Edinburgh Business School

Designing Brand Identity: An Essential Guide for
the Whole Branding Team
by Alina Wheeler and Debbie Millman, Fifth
Edition, 2017, John Wiley & Sons, Incorporated

Other material presented during the lectures.

Studieaktiviteter

  • Föreläsningar - 30 timmar
  • Praktiska övningar - 30 timmar
  • Projekt- och produktionsarbete/konstnärlig verksamhet - 30 timmar
  • Självstudier - 30 timmar
  • Nätbaserade - 15 timmar

Arbetsbelastning

  • Kursens totala antal arbetstimmar: 135 timmar
  • Varav självstyrda studieformer: 135 timmar
  • Varav schemalagda studier: 0 timmar

Undervisningsform

Handledd nätundervisning

Examinationsformer

  • Tentamina (skriftliga-, muntliga-, hem-)
  • Essä, rapporter, produktioner och portfolio

Examinationskrav

EXAMINATION CRITERIAS AND LITERATURE will be
detailed during introduction lecture. There will be
a mix of reading assignments, group work, individual
assignments and exam or quiz. INTRODUCTION LECTURE
IS MANDATORY.

Lärare

Kietz Tove

Examinator

Kietz Tove

Antal kursplatser

Ingen begränsning (45 studenter anmälda)

Delprestation i kraft till

12 månader efter kursens slutdatum

Kursanmälningstid

2022-12-26 till 2023-01-05

Examinationsformer

  • Tentdatum meddelas senare - Tentamina
  • Datum meddelas senare - Rapporter och produktioner
Rumsbokningar
Datum Tid Rum Titel Beskrivning Organisatör
2023-01-10 11:00 - 12:30 D4107-08 Market Communication and Branding Kietz Tove
2023-01-17 10:00 - 12:30 B518 Market Communication and Branding Kietz Tove
2023-01-24 09:30 - 12:00 B518 Market Communication and Branding Kietz Tove
2023-01-31 09:00 - 11:30 B518 Market Communication and Branding Kietz Tove
2023-02-07 09:00 - 11:30 B518 Market Communication and Branding Kietz Tove
2023-02-14 09:00 - 11:30 B518 Market Communication and Branding Kietz Tove
2023-02-28 09:00 - 11:30 B518 Market Communication and Branding Kietz Tove
2023-03-07 09:30 - 12:00 D4106 Market Communication and Branding Kietz Tove

Kurs och studieplanssökning