Kursens undervisningsperiod

3 (2021-01-01 till 2021-03-21)

Nivå/kategori

Yrkesstudier

Undervisningsspråk

Engelska

Kurstyp

Obligatorisk

Cykel/nivå

Yrkeshögskoleexamen

Rekommenderat studieår

2

Omfattning

5 sp

Kompetensmål

After completing the course the student will be
able to describe, explain and evaluate a number
of
concepts and models used in marketing
communication and brand building, and explain and
exemplify how these concepts relate to each other
both strategically and tactically. In addition,
the student will be able to apply the knowledge
and through analysis obtain any marketing
communication problems to solve.

Läranderesultat

This course will introduce you to the commercial
communication industries including marketing,
branding, advertising by taking an umbrella look
at brands, brand strategy, marketing and
communication strategy, market research,
advertising, PR and sponsorship plus the vital
role that knowing your audiences plays in a
successful communications campaign from a local,
national and global perspective.

Innehåll

Demonstrate an understanding of the strategic
objectives of commercial communication in media
organizational contexts. Demonstrate an
understanding of the importance of identifying,
differentiating and relating to target
audiences in successful commercial campaigns.
Demonstrate an understanding of storytelling in
a creative commercial context. Demonstrate
knowledge of a media organisation´s structure and
an understanding of how this relates to its
operation and performance. Demonstrate an
understanding of the relationship
between business strategy and creative products.
Gather, interpret and present evidence in order
to deliver the project brief. Work
collaboratively with others to respond to the
project brief.

Förkunskaper

Introduction to marketing

Litteratur

Marketing Communications
by Chris Fill and Louisa Osmond, 2006/2017,
Edinburgh Business School

Designing Brand Identity: An Essential Guide for
the Whole Branding Team
by Alina Wheeler and Debbie Millman, Fifth
Edition, 2017, John Wiley & Sons, Incorporated

Other material presented during the course.

Studieaktiviteter

Nätbaserade - 135 timmar

Arbetsbelastning

  • Kursens totala antal arbetstimmar: 135 timmar
  • Varav självstyrda studieformer: 135 timmar
  • Varav schemalagda studier: 0 timmar

Undervisningsform

Handledd nätundervisning

Examinationsformer

Tentamina (skriftliga-, muntliga-, hem-)

Examinationskrav

Students are expected to have read the
appropriate chapter(s) from the text before each
assignment. To pass the course, it is crucial to
keep the timetable! For passing the course you
need at least 50 points (maximum 100 points)
If you by the end of the course, do not have
collected minimum 50 points, you have to attend a
written exam based on the given material.

Lärare

  • Halmén Mia
  • Henriksson Robert

Examinator

Henriksson Robert

Antal kursplatser

Ingen begränsning (66 studenter anmälda)

Delprestation i kraft till

12 månader efter kursens slutdatum

Kursanmälningstid

2020-12-24 till 2021-01-10

Examinationsformer

Tentdatum meddelas senare - Tentamina

Rumsbokningar
Datum Tid Rum Titel Beskrivning Organisatör
2021-01-21 12:30 - 15:30 Market Communication and Branding (Online Course) https://arcada.zoom.us/j/7345309777 Halmén Mia
Henriksson Robert

Kurs och studieplanssökning