IB-2-042

• International business 2010 (international students) - Profile: ebusiness and distribution
• International business 2010 (native finnish speaking students) - Profile: ebusiness and distribution
• International business 2010 (native swedish speaking students) - Profile: ebusiness and distribution
• International business 2011 (international students) - Profile: ebusiness and distribution
• International business 2011 (native finnish speaking students) - Profile: ebusiness and distribution
• International business 2011 (native swedish speaking students) - Profile: ebusiness and distribution
• International business 2012 (international students) - Profile: ebusiness and distribution
• International business 2012 (native finnish speaking students) - Profile: ebusiness and distribution
• International business 2012 (native swedish speaking students) - Profile: ebusiness and distribution

Engelska

Obligatorisk

Yrkeshögskoleexamen

3

5 sp

The aim of the course is to develop a strategic use
of IT solutions and applications that strengthen an
organization's online presence.

At the end of the course the student is expected to
be create a strong online presence for an organization. Different
solutions with focus on value creation for both the customer and
the organization are used.

- Development of an organizations web site

- Use of digital marketing to tie together an
organization with interested parties.

- Development and implementation of the
communication between the company and its customers via
digital
channels.

- Report on project work both in writing and
development of a website with related online activities.

None

N/A

ingen

Chaffey, David et. al. Internet Marketing -
Strategy, implementation and practice.Prentice
Hall. ISBN 978-0-273-69405-2

• Föreläsningar - 30 timmar
• Studiebesök och demonstrationer - 10 timmar
• Praktiska övningar - 33 timmar
• Projekt- och produktionsarbete/konstnärlig verksamhet - 40 timmar
• Nätbaserade - 20 timmar

• Kursens totala antal arbetstimmar: 133 timmar
• Varav självstyrda studieformer: 133 timmar
• Varav schemalagda studier: 0 timmar

Flerformsundervisning (delvis nätundervisning handledd eller självstudier)

• Demonstrationer och färdighetsprov
• Essä, rapporter, produktioner och portfolio

To pass the course the student should pass the following
examinations:
Examination 1: Write a report on the development of a
company's
digital services
Examination 2: Implement a Web site and related activities
within
digital marketing
Examination 3: Present the website and various activities in
digital
marketing in a final seminar

Forsström Mikael

Forsström Mikael

https://arcada.itslearning.com/ Extern länk

Ingen begränsning

Till datum 2015-03-01

see ARBS

• Datum meddelas senare - Demonstrationer och presentationer
• 2014-12-19 - Rapporter och produktioner