Kursens undervisningsperiod

3 (2020-01-01 till 2020-03-22)

Nivå/kategori

Yrkesstudier

Undervisningsspråk

Engelska

Kurstyp

Obligatorisk

Cykel/nivå

Yrkeshögskoleexamen

Rekommenderat studieår

2

Omfattning

5 sp

Kompetensmål

The aim of the course is to introduce the student to digital business development in a tourism context. By using the design sprint method, a time-constrained process, and utlizing design thinking the student is able to introduce a new service to the market. The student knows after the completion of the course what it takes to create a positive customer experience with a goal to deliver real value at every single customer touch point.

Läranderesultat

At the end of the course the student: - knows new emerging technologies - is able to analyze and improve different online services - is able to develop strategies for a multi-device and multi-channel approach - is familiar with the customer oriented approach and can implement it to reach customers online - is able to monitor and analyse customer experiences across various touchpoints - can optimize for better experiences and interactions based on multiple metrics - is familiar with the design sprint method and knows how to use it when bringing a new service to the market.

Innehåll

- content marketing - Usability tests - Traffic Analysis - Conversions - Search Engine Optimization - Customer Experience Journey - design thinking - design sprint method

Förkunskaper

Introduction to the Tourism Industry

Litteratur

Knapp, J., Zeratsky, J. & Kowitz, B. 2016. Sprint: How to solve big problems and test new ideas in just five days. New York: Simon & Schuster Paperbacks. Bly, R. W. 2018. The digital marketing handbook: A step-by-step guide to creating websites that sell. [Irvine, California]: Entrepreneur Press. Linkedin Learning and itslearning material

Studieaktiviteter

  • Föreläsningar - 30 timmar
  • Studiebesök och demonstrationer - 10 timmar

Arbetsbelastning

  • Kursens totala antal arbetstimmar: 40 timmar
  • Varav självstyrda studieformer: 40 timmar
  • Varav schemalagda studier: 0 timmar

Undervisningsform

Närundervisning

Examinationsformer

  • Demonstrationer och färdighetsprov
  • Essä, rapporter, produktioner och portfolio

Examinationskrav

To pass the course the student should accomplish the following: Hand-in assignments during the course.

Lärare

Forsström Mikael

Examinator

Forsström Mikael

Kursens hemsida

https://arcada.itslearning.com/

Antal kursplatser

Ingen begränsning (20 studenter anmälda)

Delprestation i kraft till

12 månader efter kursens slutdatum

Kursanmälningstid

2019-12-05 till 2020-01-08

Examinationsformer

  • Datum meddelas senare - Demonstrationer och presentationer
  • Datum meddelas senare - Rapporter och produktioner
Rumsbokningar
Datum Tid Rum Titel Beskrivning Organisatör
2020-01-14 13:00 - 16:00 E384 Digital Service Development Forsström Mikael
2020-01-23 09:15 - 13:00 E384 Digital Service Development Forsström Mikael
2020-01-30 09:15 - 13:00 E384 Digital Service Development Forsström Mikael
2020-02-06 09:15 - 13:00 E384 Digital Service Development Forsström Mikael
2020-02-11 12:15 - 16:00 E384 Digital Service Development Forsström Mikael
2020-02-27 08:30 - 12:00 E384 Digital Service Development Forsström Mikael
2020-03-05 13:15 - 16:00 E384 Digital Service Development Forsström Mikael

Kurs- och studieplansökning