Kursens undervisningsperiod

3 (2020-01-01 till 2020-03-22)

Nivå/kategori

Yrkesstudier

Undervisningsspråk

Engelska

Kurstyp

Obligatorisk

Cykel/nivå

Yrkeshögskoleexamen

Rekommenderat studieår

2

Omfattning

5 sp

Kompetensmål

After completing the course the student will be able to describe, explain and evaluate a number of concepts and models used in marketing communication and brand building, and explain and exemplify how these concepts relate to each other both strategically and tactically. In addition, the student will be able to apply the knowledge and through analysis obtain any marketing communication problems to solve.

Läranderesultat

This course will introduce you to the commercial communication industries including marketing, branding, advertising by taking an umbrella look at brands, brand strategy, marketing and communication strategy, market research, advertising, PR and sponsorship plus the vital role that knowing your audiences plays in a successful communications campaign from a local, national and global perspective.

Innehåll

Demonstrate an understanding of the strategic objectives of commercial communication in media organizational contexts. Demonstrate an understanding of the importance of identifying, differentiating and relating to target audiences in successful commercial campaigns. Demonstrate an understanding of storytelling in a creative commercial context. Demonstrate knowledge of a media organisation´s structure and an understanding of how this relates to its operation and performance. Demonstrate an understanding of the relationship between business strategy and creative products. Gather, interpret and present evidence in order to deliver the project brief. Work collaboratively with others to respond to the project brief.

Förkunskaper

Introduction to marketing

Litteratur

Marketing Communications by Chris Fill and Louisa Osmond, 2006/2017, Edinburgh Business School Designing Brand Identity: An Essential Guide for the Whole Branding Team by Alina Wheeler and Debbie Millman, Fifth Edition, 2017, John Wiley & Sons, Incorporated Other material presented during the course.

Studieaktiviteter

Nätbaserade - 135 timmar

Arbetsbelastning

  • Kursens totala antal arbetstimmar: 135 timmar
  • Varav självstyrda studieformer: 135 timmar
  • Varav schemalagda studier: 0 timmar

Undervisningsform

Handledd nätundervisning

Examinationsformer

Tentamina (skriftliga-, muntliga-, hem-)

Examinationskrav

Students are expected to have read the appropriate chapter(s) from the text before each assignment. To pass the course, it is crucial to keep the timetable! For passing the course you need at least 50 points (maximum 100 points) If you by the end of the course, do not have collected minimum 50 points, you have to attend a written exam based on the given material.

Lärare

  • Halmén Mia
  • Henriksson Robert

Examinator

Henriksson Robert

Kursens hemsida

https://arcada.itslearning.com/

Antal kursplatser

Ingen begränsning (87 studenter anmälda)

Delprestation i kraft till

12 månader efter kursens slutdatum

Kursanmälningstid

2019-12-24 till 2020-01-08

Examinationsformer

Tentdatum meddelas senare - Tentamina
Rumsbokningar
Datum Tid Rum Titel Beskrivning Organisatör
2020-01-22 13:00 - 16:00 D4107-08 Market Communication and Branding (Online Course) Introduction Session - Compulsory Halmén Mia
Henriksson Robert

Kurs- och studieplansökning