Rekommenderat studieår



15 sp


The aim of the course is - to understand the basics and framework for a new business - to get an introduction in being an entrepreneur and to create an interest and understanding towards entrepreneurship -to understand and implement tools used for product development - service design and design thinking - to learn basic skills of customer development model by Steve Blank - to understand the basic structure of marketing in a small company with limited resources -to get an introduction to economic management of a company -to develop a product/service idea into a concrete business idea that can be implemented


At the end of the course you are expected to be able to: - know how to start a small company and to know differences between different legal forms - plan the whole business-process based on "The Business Model Canvas" and formalize the idea´s in a Business plan - evaluate herself/himself as a potential entrepreneur - generate and develop a business idea - use tools for product and customer development - understand service design thinking - use Marketing mix as a tool for an entrepreneur - utilize Customer Journey, Buyer Persona and Business Canvas to plan the implementation on the project - manage the economy of a small company by understanding the basics of accounting, budgeting and business planning - conduct a practical product development project - pitch the business in a professional way - get insights about team work


Legal forms of companies and risks involved The Business Model Canvas Business plan Commercial vs. social entrepreneurship Innovations and inventions Business ideas, how to generate them Service design Customer Journey & Buyer Person Basics in marketing of a small business IPR & GDPR Economic management of a company Team work, guest lectures, workshops, reports, pitching event in the end of the course for external jury members.


First-year studies performed satisfactorily (min. 50 cr).

Kursen ersätter följande kurser

AS-3-002 (0) Entrepreneurship 1 - Venture Management 5 sp, AS-3-001 (0) Entrepreneurship 2 - Venture Creation 5 sp, AS-3-003 (0) Entrepreneurship 3 - Venture Implementation 5 sp

Mer information

This Entrepreneurship extension study module consists of 5 theme blocks: Basics and framework for a new business Product development and innovation Marketing in a small company Development of a new business idea Economic management of a company Assignments will be done along the whole course period and tasks within a certain block will be done according to a given timetable. In order to pass the course, you need to receive minimum 50% of the points from each block. Please join course introduction 7th of September at 13.15 for more detailed information about the course.


Business Model Generator ? Alexander Osterwalder The Lean Startup - Eric Ries The Startup Owner's Manual - Steve Blank Guide- Becoming an Entrepreneur in Finland, Finnish Enterprise Agencies, Suomen Uusyrityskeskukset content/uploads/2019/05/SUK_perustamisopas2019_E NG_VERKKOON.pdf Karwowski W., Soares M.and Stanton N.(2011): Human Factors and Ergonomics in Consumer Product Design, Methods and Techniques, CRC Press,New York, selected chapters.ISBN 978-1-4200-4628-1. Business Model Generation, Lecture material and articles according to lecturers instructions


  • Föreläsningar - 40 timmar
  • Studiebesök och demonstrationer - 20 timmar
  • Basgruppsarbete - 50 timmar
  • Projekt- och produktionsarbete/konstnärlig verksamhet - 60 timmar
  • Självstudier - 150 timmar
  • Nätbaserade - 45 timmar
  • - 40 timmar


  • Kursens totala antal arbetstimmar: 405 timmar
  • Varav självstyrda studieformer: 405 timmar
  • Varav schemalagda studier: 0 timmar




  • Tentamina (skriftliga-, muntliga-, hem-)
  • Demonstrationer och färdighetsprov
  • Essä, rapporter, produktioner och portfolio
  • reaction papers, discussion forum and participation in workshops & guest lectures


To pass the course the student should pass the following examinations: Assignments submitted within given deadline and approved. Economic management of a company examination approved. In order to pass the course, you need to receive minimum 50% of the points from each ?theme block?. Mandatory participation in selected events: workshops, guest lectures and Pitching presentation for external jury members.


  • Hernberg Mervi
  • Kietz Tove


Hernberg Mervi

Kursens hemsida

Antal kursplatser

Ingen begränsning

Delprestation i kraft till

12 månader efter kursens slutdatum


  • Tentdatum meddelas senare - Tentamina
  • Datum meddelas senare - Demonstrationer och presentationer
  • Datum meddelas senare - Rapporter och produktioner
  • Datum meddelas senare - Övriga uppgifter

Kurs- och studieplansökning