MB-2-008 (0) - Planning and preparing market entry in a Nordic country

• International business management - a nordic focus 2012 - Nordic skill module
• International business management - a nordic focus 2014 - The nordic context
• International business management - a nordic focus 2015 - The nordic context
• International business management - a nordic focus 2016 - The nordic context
• International business management 2017 - The nordic context
• International business management 2018 - The nordic context

• 1 (2018-08-01 to 2018-10-21)
• 2 (2018-10-22 to 2018-12-31)

English

Compulsory

Second

2

5 cr

The aim of the course is to give an insight in
the various challenges and opportunities in
making a successful market entry in a Nordic
(Scandinavian) market. Moreover, the course
offers the students a chance to practice
presenting new business plans to a board of
directors.

At the end of the course the student is expected
to be able to
- explore business opportunities in the region
- analyze and evaluate the competitiveness
fundamentals of an industry in the Nordic
marketplace
- choose a market entry strategy and create a
well defined market entry action plan
- do a well defined report and a presentation
including recommendations to case company.

Seminar sessions with guest speakers from
businessworld
Relevant case studies
Articles and webinars
Case Company inputs and challenges
Group Assignment: Entry Plan into a Nordic
(Scandinavian) market
Presenting the plan to a professional board of
directors and caseowners.

A bachelor degree and at least three years work
experience gained after completing the higher
education degree, Nordic track Module 1 done.

International marketing : strategy and management
E-bok
Gilligan, Colin ; Hird, Martin ; ProQuest (Firm)
Routledge 2013.
Pages 71-150 required

• Lectures - 20 hours
• Small-group work - 7 hours
• Project- and production work/artistic activities - 73 hours
• Individual studies - 35 hours

• Total workload of the course: 135 hours
• Of which autonomous studies: 135 hours
• Of which scheduled studies: 0 hours

Multiform education

Essays, reports, productions and portfolio

To pass the course the student should:
- give an active input during the seminar
sessions by asking
questions and sharing relevant experiences
- give a solid input in preparing an entry plan
by supporting the
process with knowledge, curiosity and
creativity
- take a specific role in presenting the
assignment.

Kietz Tove

Rosenbröijer Carl-Johan

https://arcada.itslearning.com/ External link

No limit (16 students enrolled)

12 months after course has ended

2018-08-13 to 2018-09-09

Date will be announced later - Reports and productions