AB-2-015 (0) - Marketing Research and Analysis

• Business administration 2013 (marketing) - Marketing
• Business administration 2014 (marketing) - Marketing
• Business administration 2015 (marketing) - Marketing
• Business administration 2016 (marketing) - Marketing
• Business administration 2017 (marketing) - Marketing
• Business administration 2018 (marketing) - Marketing
• Business administration 2019 - Marketing
• International business 2019 - Marketing

3 (2019-01-01 to 2019-03-17)

English

Compulsory

First

2

5 cr

The students can plan, conduct and report
different marketing
research tasks. They know different principles of
analyzing
customers, competitors etc. and they understand
the basic
principles of sampling, setting up surveys,
conducting
interviews etc. as well as the need of analysing
their information before drawing conclusions from
it.

At the end of the course the student is expected to
be able to
plan and execute small marketing research projects.

Planing marketing research; choosing your
research design; challenges of measurement,
using secondary data; collecting primary data;
analysing data;
writing the research report.

Introduction to Marketing, Consumer Behaviour

None

Attendance is highly recommended but not
obligatory. The rules concerning
attendance and grading will be explained during
the first
session.
The information given in this course description
is subject to change!

The course literature will be announced in class
and
on ItsLearning.

• Lectures - 27 hours
• Practical exercises - 44 hours
• Individual studies - 59 hours

• Total workload of the course: 130 hours
• Of which autonomous studies: 130 hours
• Of which scheduled studies: 0 hours

Participation in tuition

• Exams (written-, oral-, home-)
• Assignments

Examination, assignments, maybe project

The details of assignments and ev projects will
be
given during the lectures, by email and on Its
Learning.

The re-examination will be on 12th of April 2017
at 12.30.

• Shahzad Faisal
• Kietz Tove

Fabricius Susanna

https://arcada.itslearning.com/ External link

No limit (73 students enrolled)

12 months after course has ended

2018-12-25 to 2019-01-21

• Date of examination will be announced later - Exams
• Date will be announced later - Other assignments