The course is included in these curricula and study modules
- Business administration 2013 (marketing) - Marketing
- Business administration 2014 (marketing) - Marketing
- Business administration 2015 (marketing) - Marketing
- Business administration 2016 (marketing) - Marketing
- Business administration 2017 (marketing) - Marketing
- Business administration 2018 (marketing) - Marketing
The course takes place in period
1 (2018-08-01 to 2018-10-21)
Level/category
Teaching language
English
Type of course
Compulsory
Cycle/level of course
First
Recommended year of study
2
Total number of ECTS
5 cr
Competency aims
The aim of the course is to give the participants
a solid understanding of the customer as an
individual customer and as a member of a group of
customers. How do customers select, purchase and
use goods and services, what processes are
involved?
Learning outcomes
Current approaches to business emphasize the
importance of adopting a consumer focus.
Marketing, in particular, is a customer-driven
function that begins and ends with the consumer,
from identifying customer needs to trying to meet
those needs and ensuring post-purchase
satisfaction. While all of us are consumers, our
intuitions about our own behavior as well as that
of others are often inaccurate. In this course
you will learn about fundamental theories and
concepts in consumer psychology and about
exciting new findings to enhance your
understanding of how and why people choose,
use and evaluate goods and services the way they
do.
Different research methods will also be presented
during the course.
Course contents
Specific topic coverage includes:
1. Consumers in the Marketplace
2. Consumers as Individuals
3. Consumers as Decision Makers
4. Consumers and Subcultures
5. Consumers and Cultures
Prerequisites and co-requisites
Introduction to Marketing
Marknadsföringens grunder
Additional information
There are 2 alternative ways of participating in
this course:
1. Self-study, you study alone and
independently the course book and in the end of
the course you will participate in an exam. Date
for exam 17th of October at 8.30. You will also
participate as respondent in the project
presented below.
2. Project with Fazer Bakery - includes in
the beginning of the course an exam according to
certain material that is needed in order to
manage the research and product development
project you are working on in teams. Individual
assignments along the course according to the
project theme, no lectures, but coaching sessions
for teams every week.
Brief from Fazer 11th of September at 11.15 at
Arcada in D173 – those of you who will choose
this track, please be there.
There will be a participation list in Itslearning
for both alternatives - self-study and Fazer
project - and you will write your name on the
alternative you choose and stick to during the
whole course period.
In case the course is full we will prioritize the
enrollment according to following:
1. Företagsekonomi and International Business
2. Students with highest amount of credits
Study activities
- Individual- and group instruction - 20 hours
- Practical exercises - 40 hours
- Small-group work - 30 hours
- Project- and production work/artistic activities - 20 hours
- Individual studies - 25 hours
Workload
- Total workload of the course: 135 hours
- Of which autonomous studies: 135 hours
- Of which scheduled studies: 0 hours
Mode of Delivery
Multiform education
Assessment methods
- Exams (written-, oral-, home-)
- Essays, reports, productions and portfolio
Assessment requirements
See Course Description on itsLearning
Teacher
- Hernberg Mervi
- Willför Christel
Examiner
Willför Christel
Home page of the course
Group size
No limit (79 students enrolled)
Assignments valid until
12 months after course has ended
Course enrolment period
2018-08-13 to 2018-09-09
Assessment methods
- Date of examination will be announced later - Exams
- Date will be announced later - Reports and productions
- Date will be announced later - Other assignments
Date | Time | Room | Title | Description | Organizer |
---|---|---|---|---|---|
2018-09-04 | 13:30 - 15:00 | D4107-08 | Consumer behaviour | Course introduction | Hernberg Mervi Willför Christel |
2018-09-11 | 11:15 - 12:45 | D173 | Consumer behaviour | Fazer Project kick-off This lecture is not for Self-study students | Hernberg Mervi Willför Christel |
2018-09-13 | 10:15 - 12:00 | A311 | Consumer behaviour | This room reservation is not for self study-students. All research teams will meet in order to make a plan of their Fazer-project. | Hernberg Mervi Smirnova Elena Willför Christel |
2018-09-18 | 12:15 - 15:00 | D4103 | Consumer behaviour | This is not a lecture and does not concern self-study students. Team coaching for Fazer Bakery project, please book a time for your team in Itslearning. | Hernberg Mervi Willför Christel |
2018-09-24 | 10:00 - 12:00 | C350 | Consumer behaviour | This is not a lecture and does not concern self-study students. Team coaching for Fazer Bakery project, please book a time for your team in Itslearning. | Hernberg Mervi Willför Christel |
2018-10-02 | 12:15 - 14:30 | Consumer behaviour | This is not a lecture and does not concern self-study students. This time is reserved for team work for Fazer Bakery project | Hernberg Mervi Willför Christel |
|
2018-10-08 | 10:00 - 13:30 | C350 | Consumer behaviour | This is not a lecture and does not concern self-study students. Team coaching for Fazer Bakery project, please book a time for your team in Itslearning. | Hernberg Mervi Willför Christel |
2018-10-11 | 09:15 - 12:00 | F249 | Consumer behaviour | Rehearsal presentation before Fazer visit - all groups vill go through their presentations and get constructive feedback from rest of the groups. Mandatory participation. | Hernberg Mervi Willför Christel |
2018-10-15 | 13:15 - 16:15 | Consumer behaviour | Presentations at Fazer | Hernberg Mervi Willför Christel |
|
2018-10-17 | 08:30 - 11:30 | A510 | Consumer behaviour | Willför Christel | |
2018-11-05 | 09:00 - 12:00 | B320 | Consumer behaviour | Consumer Behaviour re-exam | Hernberg Mervi |
2018-11-29 | 13:00 - 16:00 | D4106 | Consumer behaviour | RE-exam consumer behaviour | Hernberg Mervi Willför Christel |