The course takes place in period

1 (2018-08-01 to 2018-10-21)

Level/category

Professional studies

Teaching language

English

Type of course

Compulsory

Cycle/level of course

First

Recommended year of study

2

Total number of ECTS

5 cr

Competency aims

The aim of the course is to give the participants
a solid understanding of the customer as an
individual customer and as a member of a group of
customers. How do customers select, purchase and
use goods and services, what processes are
involved?

Learning outcomes

Current approaches to business emphasize the
importance of adopting a consumer focus.
Marketing, in particular, is a customer-driven
function that begins and ends with the consumer,
from identifying customer needs to trying to meet
those needs and ensuring post-purchase
satisfaction. While all of us are consumers, our
intuitions about our own behavior as well as that
of others are often inaccurate. In this course
you will learn about fundamental theories and
concepts in consumer psychology and about
exciting new findings to enhance your
understanding of how and why people choose,
use and evaluate goods and services the way they
do.
Different research methods will also be presented
during the course.

Course contents

Specific topic coverage includes:
1. Consumers in the Marketplace
2. Consumers as Individuals
3. Consumers as Decision Makers
4. Consumers and Subcultures
5. Consumers and Cultures

Prerequisites and co-requisites

Introduction to Marketing
Marknadsföringens grunder

Additional information

There are 2 alternative ways of participating in
this course:
1. Self-study, you study alone and
independently the course book and in the end of
the course you will participate in an exam. Date
for exam 17th of October at 8.30. You will also
participate as respondent in the project
presented below.
2. Project with Fazer Bakery - includes in
the beginning of the course an exam according to
certain material that is needed in order to
manage the research and product development
project you are working on in teams. Individual
assignments along the course according to the
project theme, no lectures, but coaching sessions
for teams every week.
Brief from Fazer 11th of September at 11.15 at
Arcada in D173 – those of you who will choose
this track, please be there.
There will be a participation list in Itslearning
for both alternatives - self-study and Fazer
project - and you will write your name on the
alternative you choose and stick to during the
whole course period.

In case the course is full we will prioritize the
enrollment according to following:
1. Företagsekonomi and International Business
2. Students with highest amount of credits

Study activities

  • Individual- and group instruction - 20 hours
  • Practical exercises - 40 hours
  • Small-group work - 30 hours
  • Project- and production work/artistic activities - 20 hours
  • Individual studies - 25 hours

Workload

  • Total workload of the course: 135 hours
  • Of which autonomous studies: 135 hours
  • Of which scheduled studies: 0 hours

Mode of Delivery

Multiform education

Assessment methods

  • Exams (written-, oral-, home-)
  • Essays, reports, productions and portfolio

Assessment requirements

See Course Description on itsLearning

Teacher

  • Hernberg Mervi
  • Willför Christel

Examiner

Willför Christel

Group size

No limit (79 students enrolled)

Assignments valid until

12 months after course has ended

Course enrolment period

2018-08-13 to 2018-09-09

Assessment methods

  • Date of examination will be announced later - Exams
  • Date will be announced later - Reports and productions
  • Date will be announced later - Other assignments
Room reservations
Date Time Room Title Description Organizer
2018-09-04 13:30 - 15:00 D4107-08 Consumer behaviour Course introduction Hernberg Mervi
Willför Christel
2018-09-11 11:15 - 12:45 D173 Consumer behaviour Fazer Project kick-off This lecture is not for Self-study students Hernberg Mervi
Willför Christel
2018-09-13 10:15 - 12:00 A311 Consumer behaviour This room reservation is not for self study-students. All research teams will meet in order to make a plan of their Fazer-project. Hernberg Mervi
Smirnova Elena
Willför Christel
2018-09-18 12:15 - 15:00 D4103 Consumer behaviour This is not a lecture and does not concern self-study students. Team coaching for Fazer Bakery project, please book a time for your team in Itslearning. Hernberg Mervi
Willför Christel
2018-09-24 10:00 - 12:00 C350 Consumer behaviour This is not a lecture and does not concern self-study students. Team coaching for Fazer Bakery project, please book a time for your team in Itslearning. Hernberg Mervi
Willför Christel
2018-10-02 12:15 - 14:30 Consumer behaviour This is not a lecture and does not concern self-study students. This time is reserved for team work for Fazer Bakery project Hernberg Mervi
Willför Christel
2018-10-08 10:00 - 13:30 C350 Consumer behaviour This is not a lecture and does not concern self-study students. Team coaching for Fazer Bakery project, please book a time for your team in Itslearning. Hernberg Mervi
Willför Christel
2018-10-11 09:15 - 12:00 F249 Consumer behaviour Rehearsal presentation before Fazer visit - all groups vill go through their presentations and get constructive feedback from rest of the groups. Mandatory participation. Hernberg Mervi
Willför Christel
2018-10-15 13:15 - 16:15 Consumer behaviour Presentations at Fazer Hernberg Mervi
Willför Christel
2018-10-17 08:30 - 11:30 A510 Consumer behaviour Willför Christel
2018-11-05 09:00 - 12:00 B320 Consumer behaviour Consumer Behaviour re-exam Hernberg Mervi
2018-11-29 13:00 - 16:00 D4106 Consumer behaviour RE-exam consumer behaviour Hernberg Mervi
Willför Christel

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