FB-3-021

• Business administration 2021 - Digital content creation
• Business administration 2022 - Digital content creation
• International business 2021 - Digital content creation
• International business 2022 - Digital content creation

• 1 (2022-08-01 to 2022-10-23)
• 2 (2022-10-24 to 2022-12-31)

English

Optional

First

2

10 cr

Customer-centric competence
Learning Competence
Technological Competence
Innovation and Development Competence

- knowledge in fundamental concepts of web development
- skills to create wireframes and develop these into prototypes
- skills to develop a company's online presence, adding value to both
customers and the company.
- knowledge in search engine optimization, and skills to use it in
content planning
- knowledge in lead generation and the ability to implement campaign
pages
- understanding of web analytics and know-how to identify and
report KPI?s
- knowledge in user experience and skills to both design and execute
usability tests
- an open mindset to experiment and learn different tools and
methods to optimize websites for better experiences

- sketching and wireframes
- prototyping
- website development
- SEO
- CRO
- lead generation
- web analytics
- usability tests

• Lectures - 50 hours
• Individual- and group instruction - 5 hours
• Small-group work - 5 hours
• Project- and production work/artistic activities - 40 hours
• Individual studies - 0 hours
• Internet-based studies - 33 hours

• Total workload of the course: 133 hours
• Of which autonomous studies: 133 hours
• Of which scheduled studies: 0 hours

Participation in tuition

Assignments and final project

• Blomster Marika
• Forsström Mikael
• Gray Pamela
• Nyberg Janne

Forsström Mikael

https://arcada.itslearning.com/ External link

No limit (19 students enrolled)

12 months after course has ended

2022-08-01 to 2022-08-01