The course takes place in period

1 (2022-08-01 to 2022-10-23)

Level/category

Professional studies

Teaching language

English

Type of course

Compulsory

Cycle/level of course

First

Recommended year of study

3

Total number of ECTS

5 cr

Competency aims

* Customer Insight Management

* CRM systems and data

* GDPR understanding

Learning outcomes

After completion of the course the student has
an understanding of customer insights
management and understands and can utilize
information stored in a CRM system. The student
is also knowledgeable in GDPR and its
implications for businesses.

Course contents

The course consists of lectures as well as
individual and group assignments.

Prerequisites and co-requisites

20 credits completed from the subject module.

Recommended or required reading

Published at course start.

Study activities

  • Lectures - 21 hours
  • Individual studies - 114 hours

Workload

  • Total workload of the course: 135 hours
  • Of which autonomous studies: 135 hours
  • Of which scheduled studies: 0 hours

Mode of Delivery

Participation in tuition

Assessment methods

  • Exams (written-, oral-, home-)
  • Essays, reports, productions and portfolio

Assessment requirements

Detailed instructions will be provided at course
start.

Teacher

Broth Joacim

Examiner

Fabricius Susanna

Group size

No limit (40 students enrolled)

Assignments valid until

12 months after course has ended

Course enrolment period

2022-08-10 to 2022-08-25

Assessment methods

  • Date of examination will be announced later - Exams
  • 2020-02-10 - Reports and productions
Room reservations
Date Time Room Title Description Organizer
2022-09-01 08:30 - 11:00 B518 Analysing Customer Data Broth Joacim
2022-09-09 08:30 - 11:00 D4106 Analysing Customer Data   We agreed that this lecture is only over ZOOM and not at campus. Join Zoom Meeting https://arcada.zoom.us/j/65161093279 Broth Joacim
2022-09-15 08:30 - 11:00 D4109 Analysing Customer Data ZOOM- meeting   Join Zoom Meeting https://arcada.zoom.us/j/69626257816 Broth Joacim
2022-09-23 13:00 - 15:30 D4107-08 Analysing Customer Data Broth Joacim
2022-09-29 08:30 - 11:00 B518 Analysing Customer Data Broth Joacim
2022-10-06 08:30 - 11:00 D4106 Analysing Customer Data Broth Joacim
2022-10-13 08:30 - 11:00 Analysing Customer Data Join Zoom Meeting https://arcada.zoom.us/j/61726258349 Broth Joacim
2022-10-18 13:00 - 15:30 Analysing Customer Data Exam ...digital on Itslearning Broth Joacim
2022-11-18 12:00 - 14:30 Analysing Customer Data Re-exam 1 Broth Joacim
2022-12-15 08:30 - 11:00 Analysing Customer Data Re-exam 2 Broth Joacim

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