The course takes place in period

2 (2022-10-24 to 2022-12-31)

Level/category

Professional studies

Teaching language

English

Type of course

Compulsory

Cycle/level of course

First

Recommended year of study

2

Total number of ECTS

5 cr

Competency aims

Customer centric Competence
Technological Competence
Innovation and Development Competence

Learning outcomes

  • Answer critical business questions through design, prototyping, and
    testing ideas with customers (knowledge)
  • The ability to innovate new concepts and services for the tourism
    industry (skill)
  • Develop and implement prototypes for new services (skill)
  • A customer oriented mindset (attitude)
  • Skills in different methods and tools used in the design sprint
    approach (skill)
  • Convert ideas to prototypes in a time-constrained situation (skill)

Course contents

  • the Design Sprint method
  • design thinking
  • sketching and wireframes
  • prototyping
  • website development
  • content marketing
  • SEO
  • conversion rate optimization
  • usability tests

Prerequisites and co-requisites

Introduction to the Tourism Industry

Recommended or required reading

Knapp, J., Zeratsky, J. & Kowitz, B. 2016.
Sprint: How to solve big problems and test new ideas in just five
days.

Bly, R. W. 2018. The digital marketing handbook:
A step-by-step guide to
creating websites that sell.

Material in itslearning.

Study activities

  • Lectures - 30 hours
  • Excursions and demonstrations - 10 hours

Workload

  • Total workload of the course: 40 hours
  • Of which autonomous studies: 40 hours
  • Of which scheduled studies: 0 hours

Mode of Delivery

Participation in tuition

Assessment methods

  • Demonstrations and proficiency exams
  • Essays, reports, productions and portfolio

Assessment requirements

To pass the course the student should
accomplish the following:

Hand-in assignments during the course.

Teacher

Forsström Mikael

Examiner

Forsström Mikael

Group size

No limit (16 students enrolled)

Assignments valid until

12 months after course has ended

Course enrolment period

2022-10-10 to 2022-10-20

Assessment methods

  • Date will be announced later - Demonstrations and presentations
  • Date will be announced later - Reports and productions
Room reservations
Date Time Room Title Description Organizer
2022-10-25 08:30 - 12:30 E384 Digital Service Development Forsström Mikael
2022-11-01 08:30 - 12:30 F365 Digital Service Development Forsström Mikael
2022-11-08 08:30 - 12:30 E384 Digital Service Development Forsström Mikael
2022-11-15 08:30 - 12:30 E384 Digital Service Development Forsström Mikael
2022-11-22 08:30 - 12:30 E384 Digital Service Development Forsström Mikael
2022-11-29 08:30 - 12:30 E384 Digital Service Development Forsström Mikael
2022-12-07 08:30 - 12:30 E384 Digital Service Development Forsström Mikael
2022-12-13 08:30 - 12:30 E384 Digital Service Development Forsström Mikael

Course and curriculum search