AB-2-067

• Business administration 2018 (tourism) - Tourism and travel sector
• Business administration 2019 - Tourism
• Business administration 2020 - Tourism
• Business administration 2021 - Tourism - advanced studies
• Business administration 2022 - Tourism - advanced studies
• International business 2019 - Tourism
• International business 2020 - Tourism
• International business 2021 - Tourism - advanced studies
• International business 2022 - Tourism - advanced studies

2 (2022-10-24 to 2022-12-31)

English

Compulsory

First

2

5 cr

Customer centric Competence
Technological Competence
Innovation and Development Competence

- Answer critical business questions through design, prototyping, and
testing ideas with customers (knowledge)
- The ability to innovate new concepts and services for the tourism
industry (skill)
- Develop and implement prototypes for new services (skill)
- A customer oriented mindset (attitude)
- Skills in different methods and tools used in the design sprint
approach (skill)
- Convert ideas to prototypes in a time-constrained situation (skill)

- the Design Sprint method
- design thinking
- sketching and wireframes
- prototyping
- website development
- content marketing
- SEO
- conversion rate optimization
- usability tests

Introduction to the Tourism Industry

Knapp, J., Zeratsky, J. & Kowitz, B. 2016.
Sprint: How to solve big problems and test new ideas in just five
days.

Bly, R. W. 2018. The digital marketing handbook:
A step-by-step guide to
creating websites that sell.

Material in itslearning.

• Lectures - 30 hours
• Excursions and demonstrations - 10 hours

• Total workload of the course: 40 hours
• Of which autonomous studies: 40 hours
• Of which scheduled studies: 0 hours

Participation in tuition

• Demonstrations and proficiency exams
• Essays, reports, productions and portfolio

To pass the course the student should
accomplish the following:

Hand-in assignments during the course.

Forsström Mikael

Forsström Mikael

https://arcada.itslearning.com/ External link

No limit (16 students enrolled)

12 months after course has ended

2022-10-10 to 2022-10-20

• Date will be announced later - Demonstrations and presentations
• Date will be announced later - Reports and productions