The course takes place in period

3 (2023-01-01 to 2023-03-19)

Level/category

Professional studies

Teaching language

English

Type of course

Compulsory

Cycle/level of course

First

Recommended year of study

2

Total number of ECTS

5 cr

Competency aims

Customer centric Competence
Technological Competence
Innovation and Development Competence
Learning Competence

Learning outcomes

  • Knowledge in the principles of growth marketing
    and growth
    hacking
    (knowledge)
  • Develop strategies in a multi-device and multi-
    channel world (skill)
  • Use both an inbound and outbound methodologies
    in marketing
    (skill)
  • Open mindset to working with data-driven
    approaches (attitude)

Course contents

  • Growth marketing and growth hacking
  • Buyer personas and ICP
  • Paid search ads
  • Landing pages
  • Social media campaigns
  • Email marketing
  • Analytics

Prerequisites and co-requisites

Introducton to Marketing.

Recommended or required reading

Entrepreneur Voices on Growth Hacking, The Staff of
Entrepreneur Media, Inc., Derek Lewis

The Digital Marketing Handbook -Deliver Powerful
Digital Campaigns, Simon Kingsnorth

Study activities

  • Lectures - 35 hours
  • Excursions and demonstrations - 10 hours
  • Individual- and group instruction - 5 hours
  • Practical exercises - 20 hours
  • Project- and production work/artistic activities - 40 hours
  • Internet-based studies - 23 hours

Workload

  • Total workload of the course: 133 hours
  • Of which autonomous studies: 133 hours
  • Of which scheduled studies: 0 hours

Mode of Delivery

Participation in tuition

Assessment methods

  • Demonstrations and proficiency exams
  • Essays, reports, productions and portfolio

Assessment requirements

To pass the course the student should accomplish
the following:

Hand-in assignments according to deadlines in
itslearning and pass the test.

Teacher

Remes Katja

Examiner

Forsström Mikael

Group size

No limit (41 students enrolled)

Assignments valid until

12 months after course has ended

Course enrolment period

2022-12-26 to 2023-01-05

Assessment methods

  • Date will be announced later - Demonstrations and presentations
  • Date will be announced later - Reports and productions
Room reservations
Date Time Room Title Description Organizer
2023-01-12 12:15 - 15:15 F365 Growth Marketing Remes Katja
2023-01-19 12:15 - 15:15 F365 Growth Marketing Remes Katja
2023-01-26 12:15 - 15:15 F365 Growth Marketing Remes Katja
2023-02-02 12:15 - 15:15 F365 Growth Marketing Remes Katja
2023-02-09 12:15 - 15:15 F365 Growth Marketing Remes Katja
2023-02-16 12:15 - 15:15 F365 Growth Marketing Remes Katja
2023-02-23 12:15 - 15:15 F365 Growth Marketing Remes Katja
2023-03-02 12:15 - 15:15 F365 Growth Marketing Remes Katja
2023-03-09 12:15 - 15:15 F365 Growth Marketing Remes Katja
2023-03-16 12:15 - 15:15 F365 Growth Marketing Remes Katja

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