The course takes place in period

1 (2022-08-01 to 2022-10-23)

Level/category

Professional studies

Teaching language

English

Type of course

Compulsory

Cycle/level of course

First

Recommended year of study

2

Total number of ECTS

5 cr

Competency aims

Customer centric Competence
Technological Competence
Communicative and social competence
Innovation and Development Competence
Learning Competence

Learning outcomes

Once you have completed the study unit you will
have:

-a good command of the
principles for order handling, shipping and
payments in a webshop
- the knowledge to identify business-critical
processes, opportunities, problems and risks with e-
business
- the ability to compare different business
models for e-commerce within different lines of
business
- the ability to work in teams to develop online
business
- insight into different business processes in a
webshop from both a
consumer and a retailer perspective
- skills needed to implement a webshop for a global
audience

Course contents

- E-commerce in the Nordics and Europe
- Platforms for digital commerce
- Webshop implementation
- CRO ? Conversion rate optimization
- Payment service providers
- Delivery options
- Customer service
- Analytics and reporting

Prerequisites and co-requisites

Introduction to Marketing

Recommended or required reading

Dan Croxen-John, Johann van Tonder. 2020. E-Commerce
Website Optimization: Why 95% of Your Website
Visitors Don't Buy, and What You Can Do About it

Material available in itslearning

Study activities

  • Lectures - 40 hours
  • Excursions and demonstrations - 5 hours
  • Individual- and group instruction - 13 hours
  • Small-group work - 20 hours
  • Project- and production work/artistic activities - 40 hours
  • Internet-based studies - 15 hours

Workload

  • Total workload of the course: 133 hours
  • Of which autonomous studies: 133 hours
  • Of which scheduled studies: 0 hours

Mode of Delivery

Participation in tuition

Assessment methods

  • Demonstrations and proficiency exams
  • Essays, reports, productions and portfolio

Assessment requirements

To pass the course the student should pass the
following examinations:

Examination 1 : Report on the process of
implementing a webshop for a company and implement
the webshop in a cloud environment.

Examination 2: Workshop assignments

Examination 3: Quiz

Teacher

Forsström Mikael

Examiner

Forsström Mikael

Group size

No limit (49 students enrolled)

Assignments valid until

12 months after course has ended

Course enrolment period

2022-08-10 to 2022-08-25

Assessment methods

  • Date will be announced later - Demonstrations and presentations
  • Date will be announced later - Reports and productions
Room reservations
Date Time Room Title Description Organizer
2022-08-30 08:30 - 11:30 E383 Digital Commerce Forsström Mikael
2022-09-06 08:30 - 11:30 E383 Digital Commerce Forsström Mikael
2022-09-13 08:30 - 11:30 E383 Digital Commerce Forsström Mikael
2022-09-20 08:30 - 11:30 E383 Digital Commerce Forsström Mikael
2022-09-27 08:30 - 11:30 E383 Digital Commerce Forsström Mikael
2022-10-04 08:30 - 11:30 E383 Digital Commerce Forsström Mikael
2022-10-11 08:30 - 11:30 E383 Digital Commerce Forsström Mikael
2022-10-18 08:30 - 11:30 E383 Digital Commerce Forsström Mikael

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