The course takes place in period

1 (2022-08-01 to 2022-10-23)

Level/category

Professional studies

Teaching language

English

Type of course

Compulsory

Cycle/level of course

First

Recommended year of study

2

Total number of ECTS

5 cr

Competency aims

Within this study unit we will focus on the
following competencies:

Customer-centric thinking
Fact-based decision making
Communicative competence

Ethical competence

Learning competence

SDG's in focus: 4,8,9,12

Learning outcomes

Once you have completed the study unit you will
have?

  • understanding of the importance of developing a
    marketing strategy (knowledge, attitude)
  • comprehended the fundamentals of creating
    customer value, branding and product strategy
    (knowledge)
  • knowledge in how to conduct market research.
    (skills)​

Course contents

Lectures on strategic topics in Marketing, workshops
in Market research, group work and individual
assignments, also a book exam.

Prerequisites and co-requisites

Introduction to Marketing

Previous course names

None

Additional information

Attendance is highly recommended throughout the
study unit. The rules concerning attendance and
grading will be explained during the mandatory
introduction lecture. The information given in this
content description is subject to change!

Recommended or required reading

Kotler, Philip & Keller, Kevin Lane: "Marketing
Management" 15th Global edition

Study activities

  • Lectures - 40 hours
  • Practical exercises - 30 hours
  • Individual studies - 65 hours

Workload

  • Total workload of the course: 135 hours
  • Of which autonomous studies: 135 hours
  • Of which scheduled studies: 0 hours

Mode of Delivery

Participation in tuition

Assessment methods

  • Exams (written-, oral-, home-)
  • Essays, reports, productions and portfolio

Assessment requirements

Examination: book exam, assignments both in class
workshops and as homework, both in groups and
individual.

The details of assignments and ev. project will
be given during the lectures and on Itslearning.

Book exam during Period 1 and two
re-examinations during Period 2.

The different parts in the study unit must be
passed by min. 50% of points for it.

Teacher

  • Kietz Tove
  • Wehren Anna

Examiner

Kietz Tove

Group size

No limit (50 students enrolled)

Assignments valid until

12 months after course has ended

Course enrolment period

2022-08-10 to 2022-08-25

Assessment methods

  • Date of examination will be announced later - Exams
  • Date will be announced later - Reports and productions
Room reservations
Date Time Room Title Description Organizer
2022-09-01 09:00 - 10:30 Strategic Marketing and Research Join Zoom Meeting https://arcada.zoom.us/j/68730579769?from=addon Meeting ID: 687 3057 9769 Kietz Tove
Wehren Anna
2022-09-06 12:30 - 15:00 B522 Strategic Marketing and Research Wehren Anna
2022-09-07 12:30 - 15:00 D173 Strategic Marketing and Research Kietz Tove
2022-09-13 12:30 - 15:00 B518 Strategic Marketing and Research Kietz Tove
2022-09-15 08:30 - 11:00 D4106 Strategic Marketing and Research Kietz Tove
2022-09-21 13:00 - 15:30 D4107-08 Strategic Marketing and Research Wehren Anna
2022-09-23 08:30 - 11:00 D4106 Strategic Marketing and Research Wehren Anna
2022-09-27 12:30 - 15:00 B518 Strategic Marketing and Research Kietz Tove
Wehren Anna
2022-09-28 12:00 - 14:30 D4107-08 Strategic Marketing and Research Kietz Tove
Wehren Anna
2022-10-04 12:30 - 15:00 B518 Strategic Marketing and Research Wehren Anna
2022-10-06 08:30 - 11:00 B518 Strategic Marketing and Research Wehren Anna
2022-10-11 12:30 - 15:00 B518 Strategic Marketing and Research (Guest Lecture) Kietz Tove
Remes Katja
Wehren Anna
2022-10-18 12:30 - 15:00 F249 Strategic Marketing and Research Book Exam Kietz Tove
Wehren Anna
2022-11-18 13:00 - 15:30 D4106 Strategic Marketing and Research Re-exam 1 Kietz Tove
Wehren Anna
2022-12-08 11:45 - 14:15 F249 Strategic Marketing and Research Re-exam 2 Kietz Tove
Wehren Anna

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