The course takes place in period

3 (2021-01-01 to 2021-03-21)

Level/category

Professional studies

Teaching language

English

Type of course

Compulsory

Cycle/level of course

First

Recommended year of study

2

Total number of ECTS

5 cr

Competency aims

The aim of the course is to introduce the student
to digital business
development in a tourism context. By using the
design sprint method, a
time-constrained process, and utlizing design
thinking the student is
able
to introduce a new service to the market. The
student knows after the
completion of the course what it takes to create
a positive customer
experience with a goal to deliver real value at
every single customer
touch point.

Learning outcomes

At the end of the course the student:

- knows new emerging technologies
- is able to analyze and improve different online
services
- is able to develop strategies for a multi-
device and multi-channel
approach
- is familiar with the customer oriented approach
and can implement
it
to reach customers online
- is able to monitor and analyse customer
experiences across
various touchpoints
- can optimize for better experiences and
interactions based on
multiple metrics
- is familiar with the design sprint method and
knows how to use it
when bringing a new service to the market.

Course contents

- content marketing
- Usability tests
- Traffic Analysis
- Conversions
- Search Engine Optimization
- Customer Experience Journey
- design thinking
- design sprint method

Prerequisites and co-requisites

Introduction to the Tourism Industry

Recommended or required reading

Knapp, J., Zeratsky, J. & Kowitz, B. 2016.
Sprint: How to solve big
problems and test new ideas in just five days.
New York: Simon & Schuster
Paperbacks.

Bly, R. W. 2018. The digital marketing handbook:
A step-by-step guide to
creating websites that sell. [Irvine,
California]: Entrepreneur Press.

Linkedin Learning and itslearning material

Study activities

  • Lectures - 30 hours
  • Excursions and demonstrations - 10 hours

Workload

  • Total workload of the course: 40 hours
  • Of which autonomous studies: 40 hours
  • Of which scheduled studies: 0 hours

Mode of Delivery

Participation in tuition

Assessment methods

  • Demonstrations and proficiency exams
  • Essays, reports, productions and portfolio

Assessment requirements

To pass the course the student should
accomplish the following:

Hand-in assignments during the course.

Teacher

Broth Joacim

Examiner

Forsström Mikael

Group size

No limit (32 students enrolled)

Assignments valid until

12 months after course has ended

Course enrolment period

2020-12-24 to 2021-01-10

Assessment methods

  • Date will be announced later - Demonstrations and presentations
  • Date will be announced later - Reports and productions
Room reservations
Date Time Room Title Description Organizer
2021-01-21 09:00 - 12:00 Digital Service Development Join Zoom Meeting https://arcada.zoom.us/j/61560827975?pwd=RlJ4T0tDVm02dWtsbFRNZlZxNmpsdz09 Meeting ID: 615 6082 7975 Passcode: 735063 Broth Joacim
2021-01-28 12:30 - 15:30 Digital Service Development Join Zoom Meeting https://arcada.zoom.us/j/67380036058?pwd=bWVocVFyb09PdHVLMXNvRXNISHpDUT09 Meeting ID: 673 8003 6058 Passcode: 240135 Broth Joacim
2021-02-09 12:30 - 15:30 Digital Service Development Join Zoom Meeting https://arcada.zoom.us/j/62239070374?pwd=Zlh5a2x0dXh1NnA1SE9iQzFxV2ltQT09 Meeting ID: 622 3907 0374 Passcode: 838366 Broth Joacim
2021-02-16 12:30 - 15:30 Digital Service Development Join Zoom Meeting https://arcada.zoom.us/j/68933739765?pwd=bEp2ZTJNYmhVenVKMVFvcFQwNDJIQT09 Meeting ID: 689 3373 9765 Passcode: 926109 Broth Joacim
2021-02-26 09:00 - 12:00 Digital Service Development Join Zoom Meeting https://arcada.zoom.us/j/67038813908?pwd=VFFxR25mNnBsVG40MU0vWUo3SVZNQT09 Meeting ID: 670 3881 3908 Passcode: 168196 Broth Joacim
2021-03-09 13:00 - 16:00 Digital Service Development Join Zoom Meeting https://arcada.zoom.us/j/66328587774?pwd=bzR2dDBHYUJqT1gxSzV6VXZyK3RQUT09 Meeting ID: 663 2858 7774 Passcode: 224170 Broth Joacim
2021-03-16 09:15 - 12:15 Digital Service Development Join Zoom Meeting https://arcada.zoom.us/j/62212610781?pwd=aFltUmVQS0ZEbUtXTlNncWZLeFRiQT09 Meeting ID: 622 1261 0781 Passcode: 791150 Broth Joacim

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