The course is included in these curricula and study modules
- Business administration 2013 (marketing) - Marketing
- Business administration 2014 (marketing) - Marketing
- Business administration 2015 (marketing) - Marketing
- Business administration 2016 (marketing) - Marketing
- Business administration 2017 (marketing) - Marketing
- Business administration 2018 (marketing) - Marketing
- Business administration 2019 - Marketing
- Business administration 2020 - Marketing
- International business 2019 - Marketing
- International business 2020 - Marketing
The course takes place in period
2 (2020-10-26 to 2020-12-31)
Level/category
Teaching language
English
Type of course
Compulsory
Cycle/level of course
First
Recommended year of study
2
Total number of ECTS
5 cr
Competency aims
The aim of the course is to give the
participants
a solid understanding of the customer as an
individual consumer and as a member of a group
of
consumers. How do consumers select, purchase and
use goods and services, what processes are
involved?
Learning outcomes
Current approaches to business emphasize the
importance of adopting a consumer focus.
Marketing, in particular, is a customer-driven
function that begins and ends with the consumer,
from identifying customer needs to trying to
meet
those needs and ensuring post-purchase
satisfaction. While all of us are consumers, our
intuitions about our own behavior as well as
that
of others are often inaccurate. In this course
you will learn about fundamental theories and
concepts in consumer psychology and about
exciting new findings to enhance your
understanding of how and why people choose,
use and evaluate goods and services the way they
do.
Course contents
Specific topic coverage includes:
1. Consumers in the Marketplace
2. Consumers as Individuals
3. Consumers as Decision Makers
4. Consumers and Subcultures
5. Consumers and Cultures
Prerequisites and co-requisites
Introduction to Marketing
Marknadsföringens grunder
Additional information
There are 2 alternative ways of participating in
this course:
1. Learning by reading, you study alone and
independently the course book and in the end of
the course you will participate in an online exam. Date
for exam 15th of December at 9.30
2. Learning by doing, includes weekly topics and tasks done
either individually or in groups, grading always individual.
The whole course takes place in online environment.
In case the course is full we will prioritize
the
enrollment according to following:
1. Företagsekonomi and International Business
2. Students with highest amount of credits
Study activities
- Individual- and group instruction - 20 hours
- Practical exercises - 40 hours
- Small-group work - 30 hours
- Project- and production work/artistic activities - 20 hours
- Individual studies - 25 hours
Workload
- Total workload of the course: 135 hours
- Of which autonomous studies: 135 hours
- Of which scheduled studies: 0 hours
Mode of Delivery
Multiform education
Assessment methods
- Exams (written-, oral-, home-)
- Essays, reports, productions and portfolio
Assessment requirements
See Course Description on itsLearning
Teacher
- Halmén Mia
- Hernberg Mervi
Examiner
Hernberg Mervi
Home page of the course
Group size
No limit (54 students enrolled)
Assignments valid until
12 months after course has ended
Course enrolment period
2020-10-12 to 2020-10-25
Assessment methods
- Date of examination will be announced later - Exams
- Date will be announced later - Reports and productions
- Date will be announced later - Other assignments
Date | Time | Room | Title | Description | Organizer |
---|---|---|---|---|---|
2020-10-29 | 10:00 - 12:00 | Consumer behaviour | welcome to course introduction, the link to Zoom can be found here: The link to Zoom is here: Join Zoom Meeting https://arcada.zoom.us/j/68984790995?pwd=QWlwTDhRL1o1S1RGZXpBUHA0dGk3UT09 Meeting ID: 689 8479 0995 Passcode: 637576 | Halmén Mia Hernberg Mervi |
|
2020-12-15 | 09:30 - 12:30 | Consumer behaviour - Exam for 'self-study'-track students | Halmén Mia Hernberg Mervi |
||
2021-01-26 | 09:30 - 12:00 | Consumer behaviour - Re-exam 1 | Halmén Mia Hernberg Mervi |
||
2021-02-25 | 09:15 - 11:45 | Consumer behaviour - Re-exam 2 | Halmén Mia Hernberg Mervi |