The course takes place in period

2 (2020-10-26 to 2020-12-31)

Level/category

Professional studies

Teaching language

English

Type of course

Compulsory

Cycle/level of course

First

Recommended year of study

2

Total number of ECTS

5 cr

Competency aims

The aim of the course is to give the
participants
a solid understanding of the customer as an
individual consumer and as a member of a group
of
consumers. How do consumers select, purchase and
use goods and services, what processes are
involved?

Learning outcomes

Current approaches to business emphasize the
importance of adopting a consumer focus.
Marketing, in particular, is a customer-driven
function that begins and ends with the consumer,
from identifying customer needs to trying to
meet
those needs and ensuring post-purchase
satisfaction. While all of us are consumers, our
intuitions about our own behavior as well as
that
of others are often inaccurate. In this course
you will learn about fundamental theories and
concepts in consumer psychology and about
exciting new findings to enhance your
understanding of how and why people choose,
use and evaluate goods and services the way they
do.

Course contents

Specific topic coverage includes:
1. Consumers in the Marketplace
2. Consumers as Individuals
3. Consumers as Decision Makers
4. Consumers and Subcultures
5. Consumers and Cultures

Prerequisites and co-requisites

Introduction to Marketing
Marknadsföringens grunder

Additional information

There are 2 alternative ways of participating in
this course:
1. Learning by reading, you study alone and
independently the course book and in the end of
the course you will participate in an online exam. Date
for exam 15th of December at 9.30

2. Learning by doing, includes weekly topics and tasks done
either individually or in groups, grading always individual.

The whole course takes place in online environment.

In case the course is full we will prioritize
the
enrollment according to following:
1. Företagsekonomi and International Business
2. Students with highest amount of credits

Study activities

  • Individual- and group instruction - 20 hours
  • Practical exercises - 40 hours
  • Small-group work - 30 hours
  • Project- and production work/artistic activities - 20 hours
  • Individual studies - 25 hours

Workload

  • Total workload of the course: 135 hours
  • Of which autonomous studies: 135 hours
  • Of which scheduled studies: 0 hours

Mode of Delivery

Multiform education

Assessment methods

  • Exams (written-, oral-, home-)
  • Essays, reports, productions and portfolio

Assessment requirements

See Course Description on itsLearning

Teacher

  • Halmén Mia
  • Hernberg Mervi

Examiner

Hernberg Mervi

Group size

No limit (54 students enrolled)

Assignments valid until

12 months after course has ended

Course enrolment period

2020-10-12 to 2020-10-25

Assessment methods

  • Date of examination will be announced later - Exams
  • Date will be announced later - Reports and productions
  • Date will be announced later - Other assignments
Room reservations
Date Time Room Title Description Organizer
2020-10-29 10:00 - 12:00 Consumer behaviour welcome to course introduction, the link to Zoom can be found here: The link to Zoom is here: Join Zoom Meeting https://arcada.zoom.us/j/68984790995?pwd=QWlwTDhRL1o1S1RGZXpBUHA0dGk3UT09 Meeting ID: 689 8479 0995 Passcode: 637576 Halmén Mia
Hernberg Mervi
2020-12-15 09:30 - 12:30 Consumer behaviour - Exam for 'self-study'-track students Halmén Mia
Hernberg Mervi
2021-01-26 09:30 - 12:00 Consumer behaviour - Re-exam 1 Halmén Mia
Hernberg Mervi
2021-02-25 09:15 - 11:45 Consumer behaviour - Re-exam 2 Halmén Mia
Hernberg Mervi

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