Professional studies

Teaching language


Type of course


Cycle/level of course


Recommended year of study


Total number of ECTS

5 cr

Competency aims

The aim of the course is to give "hands on" training in the use of quantitative methods in marketing research.

Learning outcomes

At the end of the course the student is expected to be able to

  • explain the whole research process
  • make questionnaires
  • independently analyze questionnaires
  • have the skills needed to independently plan and implement a quantitative thesis.

Course contents

General principles of making questionnaires.
The role of theory in the construction of questionnaires and different scales.
Training with IT tools
Coding of questionnaires.
Analysis of data
Presentation of results.

Prerequisites and co-requisites

Alla courses from first and second year, minimum 70 ects

Previous course names


Recommended or required reading

Marknadsundersökning : en handbok / Lars Christensen [et al.] Lund, Studentlitteratur, 2001
Consumer Behaviour in Tourism, Swarbrooke & Horner, 2007, Elsevier
International tourism – cultures and behaviour, Reisinger, 2009

Study activities

  • Lectures - 12 hours
  • Excursions and demonstrations - 6 hours
  • Individual- and group instruction - 24 hours
  • Practical exercises - 16 hours
  • Small-group work - 16 hours
  • Individual studies - 39 hours
  • - 20 hours


  • Total workload of the course: 133 hours
  • Of which autonomous studies: 133 hours
  • Of which scheduled studies: 0 hours

Mode of Delivery

Multiform education

Assessment methods

  • Exams (written-, oral-, home-)
  • Essays, reports, productions and portfolio


Hernberg Mervi


Aittoniemi Hellevi

Group size

No limit

Assignments valid until

Until date 2014-12-30

Assessment methods

  • 2014-05-27 - Exams
  • Date will be announced later - Reports and productions

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