TU-2-017

• Hotel and restaurant management - Marketing
• Tourism administration - Marketing

English

Compulsory

3

3 cr

To provide an understanding of how the market behaves and the possibilities of marketing measures for different guest segments.

The student is expected to possess knowledge of the main principles of tourism marketing and how to apply them in practice. He/she will be able to analyse different types of markets, choose the suitable segments and plan the whole marketing process according to the needs of the segments as well as understand the significance of sustainable development and business ethics

Marketing of Travel and Tourism Services
The fours P's - the four C's
Market Segmentation and Product Formulation
Planning Strategy and Tactics for T&T Marketing
Marketing Tools

Marketing basics

Kursen hålls på engelska/ course in English
Complementary literature :
Kotler&Bowen&Makens; Marketing for Hospitality and tourism (1999)

Middleton,V.T.C. Marketing in Travel and Tourism.Butterworth&Heinemann.Oxford.2001.ISBN 0 7506 4471 0 3rd ed.
Actual articles in newpapers and magasines

• Lectures - 30 hours
• Excursions and demonstrations - 16 hours
• Tuition managed by students but supervised by the teacher - 6 hours
• Individual studies - 28 hours
• - 0 hours

• Total workload of the course: 80 hours
• Of which autonomous studies: 28 hours
• Of which scheduled studies: 52 hours

Participation in tuition

• Exams
• Demonstrations and presentations
• Reports and productions

Aittoniemi Hellevi

Aittoniemi Hellevi

No limit

12 months after course has ended

• Date of examination will be announced later - Exams
• Date will be announced later - Demonstrations and presentations
• Date will be announced later - Reports and productions