Level/category

Professional studies

Teaching language

Swedish

Type of course

Compulsory

Cycle/level of course

First

Recommended year of study

2

Total number of ECTS

5 cr

Competency aims

Sales is important for the cultural producer. During the course
branding and
storytelling you will become familiar with different marketing
methods
and the mechanisms behind them. You will also get acquainted
with
press work as a tool for cultural projects

Learning outcomes

At the end of the course the student is expected to be able to...

  • Dentifiera audiences and client groups
  • Be able to design and plan marketing processes
    for an artist or artist group
  • Be able to write press releases and plan press conferences

Course contents

Students will get to know artist's stories and storytelling as
marketing method.

-Theory of brand-building and identity and creative
marketing methods

  • Press

Prerequisites and co-requisites

First year's courses in cultural production completed

Previous course names

none

Additional information

Compulsory attendance

Recommended or required reading

Storytelling. Marknadsföring i upplevelseindustrin. Lena
Mossberg,
Erik Nissen Johanssen

Titans of Branding. Kirsti Lindberg-Repom et.al

Markkinointi 3.0, Philip Kotler et.al

Service Managent och marknadsföring - en CRM ansats.
Christian
Grönroos

Brändi kulmahuoneeseen! Marco Mäkinen et.al

Festivalbranding - MInd over Matter. Anne Kaukonen

artiklar

Study activities

  • Lectures - 45 hours
  • Individual- and group instruction - 10 hours
  • Project- and production work/artistic activities - 40 hours
  • Individual studies - 25 hours
  • Internet-based studies - 13 hours

Workload

  • Total workload of the course: 133 hours
  • Of which autonomous studies: 133 hours
  • Of which scheduled studies: 0 hours

Mode of Delivery

Participation in tuition

Assessment methods

  • Demonstrations and proficiency exams
  • Essays, reports, productions and portfolio

Assessment requirements

For passing the course following is required:

Compulsory attendance (80%)
Reports
Work and development of On-Campus Expedition Arcada 2015

Teacher

  • Bäck Maria
  • Tolonen Liisa

Examiner

Bäck Maria

Group size

No limit

Assignments valid until

12 months after course has ended

The timetable of the course

Se ARBS

Assessment methods

  • 2014-12-11 - Demonstrations and presentations
  • 2014-12-19 - Reports and productions

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