The course is included in these curricula and study modules

Ib 2001 - 2004 - International operations

Level/category

Professional studies

Teaching language

English

Type of course

Compulsory

Recommended year of study

2

Total number of ECTS

6 cr

Competency aims

The course is designed for students with prior exposure to the marketing field. International marketing focuses on processes responsible for identifying and satisfying customer requirements profitably on a global scale.

Learning outcomes

After sucessfully completing the course the student should be aware of the main problems in international marketing as well be able to draw up a plan for sucessfully marketing a service or a product in foreign markets.

Course contents

- The Marketing Environment - Researching the Market - Entering International Markets - Export Intermediaries - Marketing of Services - Marketing Plan and Budget

Prerequisites and co-requisites

Marketing

Previous course names

None

Additional information

Information concerning further literature will be given in class. The course is a blend of lectures, and discussions, attendance in class is therefore required.

Recommended or required reading

Czinkota - Ronkainen: International Marketing. The Dreyden Press. 2003 ISBN 0-03-098342-8 Albaum, Gerald, et al. 2005. International Marketing and Export Managment. Pearson Other literature will be announced during course.

Study activities

  • Lectures
  • Group work
  • Assignments

Workload

  • Total workload of the course: 0 hours
  • Of which autonomous studies: 0 hours
  • Of which scheduled studies: 0 hours

Mode of Delivery

Participation in tuition

Assessment methods

Written tests

Examiner

Eldon Sveinn

Home page of the course

None

Group size

No limit

Assignments valid until

Until further notice

The timetable of the course

Will be given during the first lecture

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