The course is included in these curricula and study modules
- Business administration 2005 (marketing focused on sme) - Marketing for smes
- Business administration 2006 (marketing focused on sme) - Marketing for smes
- Business administration 2008 (marketing focused on sme) - Digital business
- Business administration 2007 (marketing focused on sme) - Marketing for smes
- Business administration 2009 (marketing) - Digital business
- Business administration 2010 (marketing) - Digital business
- Business administration 2011 (marketing) - Digital business
- Business administration 2012 (marketing) - Digital business
Level/category
Teaching language
Swedish
Type of course
Compulsory
Cycle/level of course
First
Recommended year of study
3
Total number of ECTS
5 cr
Competency aims
The aim of the course is to develop a strategic use
of IT solutions and applications that strengthen an
organization's service activities.
Learning outcomes
At the end of the course the student is expected to
be able to develop an organization's web site and it
solutions with focus on value creation for both the
customer and the organization.
Course contents
- Development of an organizations web site
- Use of digital marketing to tie together an organization with
interested parties.
- Development and implementation of the communication
between
the company and its customers via digital channels.
- Report on project work both in writing and
development of a practical it solution.
Prerequisites and co-requisites
None
Previous course names
It för verksamhetsutveckling för marknadsförare
(2006-2008)
Produkters och tjänsters kvalitetsutveckling 5sp
(2005 - 2006)
Additional information
none
Recommended or required reading
Chaffey, David et. al.Internet Marketing -
Strategy, implementation and practice.Prentice
Hall. ISBN 978-0-273-69405-2
Articles, compendium and material on Arcada's
Learning Management System (itslearning).
Material from several books that are presented at
course start.
Study activities
- Lectures - 30 hours
- Excursions and demonstrations - 10 hours
- Practical exercises - 33 hours
- Project- and production work/artistic activities - 40 hours
- Internet-based studies - 20 hours
Workload
- Total workload of the course: 133 hours
- Of which autonomous studies: 133 hours
- Of which scheduled studies: 0 hours
Mode of Delivery
Multiform education
Assessment methods
- Demonstrations and proficiency exams
- Essays, reports, productions and portfolio
Assessment requirements
To pass the course the student should pass the following
examinations:
Examination 1: Write a report on the development of a
company's
digital services
Examination 2: Implement a Web site and related activities
within
digital marketing
Examination 3: Present the website and various activities in
digital
marketing in a final seminar
Teacher
Forsström Mikael
Examiner
Forsström Mikael
Home page of the course
Group size
No limit
Assignments valid until
Until date 2014-09-30
Assessment methods
- Date will be announced later - Demonstrations and presentations
- Date will be announced later - Reports and productions