Professional studies

Teaching language


Type of course


Cycle/level of course


Recommended year of study


Total number of ECTS

5 cr

Competency aims

The aim of the course is to give the student "hands on knowledge" in analysing consumer behaviour and to do survey studies

Learning outcomes

At the end of the course you are expected to be able to... - define principles for analysing consumer behaviour - hands on carry out a small practical market research tasks.

Course contents

Consumer behaviour theory Principals of survey techniques Data collection with SNAP and Frontpage Data analyses with SPSS

Prerequisites and co-requisites

Recommended: Basics in Marketing

Additional information


Recommended or required reading

Statistisk verktygslåda- sammhällsvetenskaplig orsaksanalys med kvantitativa metoder, Göran Djurfeldt, Rolf Larsson and Ola Stjärnhagen, Studentlittertur 2008, ISBN 978-91-44-04147- 6,selected parts according to examiners instructions. Konsumentbeteende, Martin Evans, Ahmad Jamal and Gordon Foxall, Liber 2006, ISBN 978-91-47-08800-3.

Study activities

  • Lectures - 20 hours
  • Practical exercises - 20 hours
  • Small-group work - 10 hours
  • Project- and production work/artistic activities - 40 hours
  • Individual studies - 43 hours


  • Total workload of the course: 133 hours
  • Of which autonomous studies: 133 hours
  • Of which scheduled studies: 0 hours

Mode of Delivery

Participation in tuition

Assessment methods

  • Exams (written-, oral-, home-)
  • Essays, reports, productions and portfolio

Assessment requirements

The grade is determined based on 3 factors: 40% from examination 40% from the quantitative course assignment 20% from activity during the course No mandatory attendance on lectures, but mandatory attendance at FAZER 28.9. 10.00 am and at DAGMAR 10.10 at 8.15.


  • Hernberg Mervi
  • Mildén Peter


Mildén Peter

Home page of the course


Group size

No limit

Assignments valid until

12 months after course has ended

The timetable of the course

Kursen startar den 30.8.2012

Assessment methods

  • Date of examination will be announced later - Exams
  • Date will be announced later - Reports and productions

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