Extension studies

Teaching language


Type of course


Cycle/level of course


Recommended year of study


Total number of ECTS

10 cr

Competency aims

Customer-centric competence
Learning Competence
Technological Competence
Innovation and Development Competence

Learning outcomes

Upon completion of this study entity:

You have a solid foundation in the fundamentals of
web development, including the importance of
wireframing, content development, prototyping, and
testing ideas with customers. (knowledge)

You have a good understanding of the significance of
content and SEO in creating user-centric websites,
as well as the importance of web analytics and data-
driven decision making in website design and
development. (knowledge)

You have proficiency in the process of usability
testing, including a range of tools and techniques
to assess website functionality. (knowledge)

You can innovate new concepts, create content maps,
wireframes, and use CMS and other development tools
to create customer-oriented websites (skill)

You are skilled in implementing effective SEO
strategies to enhance website visibility on search
engines, as well as techniques for lead generation
and conversion rate optimization (skill).

You work with a customer oriented mindset, display
curiosity in teamwork, and present views and
arguments constructively in a professional context

You have an open mindset to experiment, a
willingness to learn different tools and methods to
optimize websites for a better customer experience

Course contents

  • CMS
  • sketching and wireframes
  • prototyping
  • website development
  • SEO
  • CRO and lead generation
  • lead generation
  • web analytics
  • usability tests

Study activities

  • Lectures - 50 hours
  • Individual- and group instruction - 5 hours
  • Small-group work - 5 hours
  • Project- and production work/artistic activities - 40 hours
  • Individual studies - 0 hours
  • Internet-based studies - 33 hours


  • Total workload of the course: 133 hours
  • Of which autonomous studies: 133 hours
  • Of which scheduled studies: 0 hours

Mode of Delivery

Participation in tuition

Assessment methods

  • Demonstrations and proficiency exams
  • Essays, reports, productions and portfolio

Assessment requirements

Assignments and final project as presented in


  • Blomster Marika
  • Forsström Mikael
  • Gray Pamela
  • Nyberg Janne


Forsström Mikael

Group size

No limit

Assignments valid until

12 months after course has ended

Assessment methods

  • Date will be announced later - Demonstrations and presentations
  • Date will be announced later - Reports and productions

Course and curriculum search