Extension studies

Teaching language


Type of course


Cycle/level of course


Recommended year of study


Total number of ECTS

5 cr

Competency aims

In this study unit the focus lies on the following

Competence in understanding the retail of the
future from a strategic perspective

Competence to identify development trends within
the Finnish grocery trade

Competence to identify changed purchasing behavior
due to Covid-19

Global goals:


Learning outcomes

Upon completion of this study unit:

You understand the critical trends of
development in retail. (Knowledge)

You can assess structural changes in grocery
retail from a holistic perspective. (Skill)

You can conduct studies within retail such as
reporting on greenwashing. (Skill)

You understand the role of data for analytics
and as a potential for new/improved service
development, for example with the help of eye
tracking studies in retail. (Approach)

Course contents

- The grocery trade in Finland

- The changed role of the physical store and its

- Changes in consumer behavior due to Covid-19

- Studies on future trends in retail

- How data and analytics (e.g. eye tracking) can
be used in retail to renew services

Prerequisites and co-requisites

20 cr in marketing or similar

Previous course names

AB-2-021 The Future of Retail
2015-2020 - a course part of the professional
arketing module "Digital Marketing"

Recommended or required reading

Material is available in ItsLearning

Study activities

  • Lectures - 5 hours
  • Project- and production work/artistic activities - 80 hours
  • Internet-based studies - 40 hours
  • Seminars - 10 hours


  • Total workload of the course: 135 hours
  • Of which autonomous studies: 135 hours
  • Of which scheduled studies: 0 hours

Mode of Delivery

Participation in tuition

Assessment methods

Essays, reports, productions and portfolio

Assessment requirements

Two group projects are carried out.
Project 1 50%
Project 2 50%
Both should be approved.
Points deducted for non-participation in
guest lecture and in presentation.


Eriksson Niklas


Eriksson Niklas

Group size

No limit

Assignments valid until

12 months after course has ended

The timetable of the course

The exact course schedule will be announced at the
start of the course.

Assessment methods

Date will be announced later - Reports and productions

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