The course is included in these curricula and study modules
- Business administration 2018 (logistics) - Sales and customer management
- Business administration 2018 (marketing) - Sales and customer management
- Business administration 2018 (tourism) - Sales and customer management
- Business administration 2019 - Sales and customer management
- Business administration 2020 - Sales and customer management
- Business administration 2021 - Sales and customer management
- Business administration 2022 - Sales and customer management
- Business administration 2023 - Sales and customer management
Level/category
Teaching language
Swedish
Type of course
Optional
Cycle/level of course
First
Recommended year of study
3
Total number of ECTS
5 cr
Competency aims
In this study unit the focus lies on the following
competencies:
Competence in understanding the retail of the
future from a strategic perspective
Competence to identify development trends within
the Finnish grocery trade
Competence to identify changed purchasing behavior
due to Covid-19
Global goals:
#9 INDUSTRY, INNOVATION AND INFRASTRUCTURE
#12 RESPONSIBLE CONSUMPTION & PRODUCTION
Learning outcomes
Upon completion of this study unit:
You understand the critical trends of
development in retail. (Knowledge)
You can assess structural changes in grocery
retail from a holistic perspective. (Skill)
You can conduct studies within retail such as
reporting on greenwashing. (Skill)
You understand the role of data for analytics
and as a potential for new/improved service
development, for example with the help of eye
tracking studies in retail. (Approach)
Course contents
- The grocery trade in Finland
- The changed role of the physical store and its
future
- Changes in consumer behavior due to Covid-19
- Studies on future trends in retail
- How data and analytics (e.g. eye tracking) can
be used in retail to renew services
Prerequisites and co-requisites
20 cr in marketing or similar
Previous course names
AB-2-021 The Future of Retail
2015-2020 - a course part of the professional
arketing module "Digital Marketing"
Recommended or required reading
Material is available in ItsLearning
Study activities
- Lectures - 5 hours
- Project- and production work/artistic activities - 80 hours
- Internet-based studies - 40 hours
- Seminars - 10 hours
Workload
- Total workload of the course: 135 hours
- Of which autonomous studies: 135 hours
- Of which scheduled studies: 0 hours
Mode of Delivery
Participation in tuition
Assessment methods
Essays, reports, productions and portfolio
Assessment requirements
Two group projects are carried out.
Project 1 50%
Project 2 50%
Both should be approved.
Points deducted for non-participation in
guest lecture and in presentation.
Teacher
Eriksson Niklas
Examiner
Eriksson Niklas
Home page of the course
Group size
No limit
Assignments valid until
12 months after course has ended
The timetable of the course
The exact course schedule will be announced at the
start of the course.
Assessment methods
Date will be announced later - Reports and productions