Level/category

Professional studies

Teaching language

English

Type of course

Compulsory

Cycle/level of course

First

Recommended year of study

3

Total number of ECTS

5 cr

Competency aims

Customer-centric competence
Learning Competence
Technological Competence
Fact based decision making competence

Learning outcomes

-Proficiency in the inbound marketing mindset
(knowledge)
-Develop an effective inbound strategy (skill)
-Create buyer personas and valuable content for a
specific target
group (skill)

  • Use different channels to reach and communicate
    with customers
    (skill)
  • A solution oriented approach to plan and
    implement content for
    blogs, social media, campaign pages and webinars
    (attitude

Course contents

  • Inbound marketing fundamentals
  • Hubspot Marketing Platform
  • Content marketing
  • SEO
  • Visual content
  • Storytelling
  • Blogs
  • Lead nurturing
  • Converions paths
  • Webinars

Prerequisites and co-requisites

20 cr completed from subject module.

Study activities

  • Lectures - 30 hours
  • Individual- and group instruction - 20 hours
  • Practical exercises - 20 hours
  • Project- and production work/artistic activities - 40 hours
  • Individual studies - 10 hours
  • Internet-based studies - 15 hours

Workload

  • Total workload of the course: 135 hours
  • Of which autonomous studies: 135 hours
  • Of which scheduled studies: 0 hours

Mode of Delivery

Participation in tuition

Assessment methods

  • Demonstrations and proficiency exams
  • Essays, reports, productions and portfolio

Assessment requirements

To pass the course the student should pass the
following examinations:

-Assignments and project.

Teacher

Remes Katja

Examiner

Forsström Mikael

Group size

No limit

Assignments valid until

12 months after course has ended

Assessment methods

  • Date will be announced later - Demonstrations and presentations
  • Date will be announced later - Reports and productions

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