Professional studies

Teaching language


Type of course


Cycle/level of course


Recommended year of study


Total number of ECTS

5 cr

Competency aims

  • Customer Insight Management

  • CRM systems and data

  • GDPR understanding

Learning outcomes

After completion of the course the student has
an understanding of customer insights
management and understands and can utilize
information stored in a CRM system. The student
is also knowledgeable in GDPR and its
implications for businesses.

Course contents

The course consists of lectures as well as
individual and group assignments.

Prerequisites and co-requisites

20 credits completed from the subject module.

Recommended or required reading

Published at course start.

Study activities

  • Lectures - 21 hours
  • Individual studies - 114 hours


  • Total workload of the course: 135 hours
  • Of which autonomous studies: 135 hours
  • Of which scheduled studies: 0 hours

Mode of Delivery

Participation in tuition

Assessment methods

  • Exams (written-, oral-, home-)
  • Essays, reports, productions and portfolio

Assessment requirements

Detailed instructions will be provided at course


Broth Joacim


Fabricius Susanna

Group size

No limit

Assignments valid until

12 months after course has ended

Assessment methods

  • Date of examination will be announced later - Exams
  • 2020-02-10 - Reports and productions

Course and curriculum search