The course is included in these curricula and study modules
The course takes place in period
2 (2019-10-28 to 2019-12-31)
Level/category
Teaching language
English
Type of course
Compulsory
Cycle/level of course
First
Recommended year of study
2
Total number of ECTS
5 cr
Competency aims
The aim of the course is to give an umbrella view
of the digital marketing space and its components
Learning outcomes
At the end of the course the student is expected
to be able to...
- describe concepts of digital marketing
- understand online consumer behavior processes
- explore options for building traffic to Web
sites
- review the role of social media in
marketing
- explain the special characteristics of
mobile marketing
- analyze digital marketing activities
Course contents
- Digital concepts and definitions
- The digital customer: motivation to be
online, digital purchasing processes etc.
- Basic logic in online media: paid, earned and
owned (PEO)
- Online advertising
- Social Media and content marketing
- Mobile marketing
- E-mail marketing
Prerequisites and co-requisites
Basics in Marketing
Study activities
- Lectures - 25 hours
- Small-group work - 10 hours
- Project- and production work/artistic activities - 50 hours
- Individual studies - 40 hours
- Seminars - 10 hours
Workload
- Total workload of the course: 135 hours
- Of which autonomous studies: 135 hours
- Of which scheduled studies: 0 hours
Mode of Delivery
Participation in tuition
Assessment methods
Essays, reports, productions and portfolio
Assessment requirements
To pass the course the student should pass the
following examinations:
Examination 1 ....
Examination 2.... etc.
(examinations include written examination tests,
demonstrations and presentations, reports and
produktions, essays, and also presence at
specified occasions)
The examinations contribute to the final grade
as
follows: ...
Teacher
- Eriksson Niklas
- Henriksson Robert
- Kietz Tove
Examiner
Henriksson Robert
Home page of the course
Group size
No limit (83 students enrolled)
Assignments valid until
12 months after course has ended
Course enrolment period
2019-10-14 to 2019-10-27
Assessment methods
Date will be announced later - Reports and productions
Date | Time | Room | Title | Description | Organizer |
---|---|---|---|---|---|
2019-10-29 | 09:15 - 12:00 | F249 | Digital Marketing Landscape | Eriksson Niklas Henriksson Robert Kietz Tove |
|
2019-11-05 | 09:15 - 12:00 | F249 | Digital Marketing Landscape | Kietz Tove | |
2019-11-12 | 09:15 - 12:00 | F249 | Digital Marketing Landscape | Eriksson Niklas | |
2019-11-19 | 09:15 - 12:00 | F249 | Digital Marketing Landscape | Eriksson Niklas Henriksson Robert Kietz Tove |
|
2019-11-26 | 09:15 - 12:00 | F249 | Digital Marketing Landscape | Henriksson Robert Kietz Tove |
|
2019-12-05 | 09:15 - 12:00 | F249 | Digital Marketing Landscape | Kietz Tove | |
2019-12-16 | 09:15 - 12:00 | D4107-08 | Digital Marketing Landscape | Eriksson Niklas Henriksson Robert |
|
2019-12-16 | 09:15 - 12:00 | A510 | Digital Marketing Landscape | Eriksson Niklas Henriksson Robert |
|
2019-12-17 | 09:15 - 12:00 | F249 | Digital Marketing Landscape | Henriksson Robert Kietz Tove |