The course takes place in period

3 (2020-01-01 to 2020-03-22)

Level/category

Professional studies

Teaching language

Swedish

Type of course

Compulsory

Cycle/level of course

First

Recommended year of study

3

Total number of ECTS

5 cr

Competency aims

The aim of the course is that the student knows
various digital channels and can use these to
drive traffic to an organisation's website. The
student understands the difference between outbound and
inbound marketing and manages to combine the best of both
worlds to raise awareness about a company.
Moreover the student will be able to use software that streamlines,
automates, and measures marketing activities.

Learning outcomes

After completing the course, the student
should:

  • Know the principles of digital advertising
  • Be able to plan and implement digital advertising in different
    channels
  • Be able to calculate various indicators such as ROI
  • Be aware of the possibilities Content Marketing provides
    and which channels are suitable for this
  • Implement a company's Content Marketing Strategy
  • Know different social media tools and be able to use these to reach
    and communicate with customers
  • Be able to use different tools to analyse
    social media activities
  • Be able to develop different activities to
    communicate with a company's target groups

Course contents

  • Search Marketing Marketing - PPC
  • Digital Ads - different types and channels
  • Various social media platforms
  • Content Marketing
  • Dissemination Strategy
  • Integration of social media and digital
    campaigns
  • Social analytics

Prerequisites and co-requisites

Marketing 30 ECTS

Additional information

Mandatory attendance.

Recommended or required reading

Chaffey Dave. 2014. Emarketing excellence. Fourth
edition.
Material in itslearning

Study activities

  • Lectures - 35 hours
  • Excursions and demonstrations - 10 hours
  • Individual- and group instruction - 5 hours
  • Practical exercises - 20 hours
  • Project- and production work/artistic activities - 40 hours
  • Internet-based studies - 23 hours

Workload

  • Total workload of the course: 133 hours
  • Of which autonomous studies: 133 hours
  • Of which scheduled studies: 0 hours

Mode of Delivery

Multiform education

Assessment methods

  • Exams (written-, oral-, home-)
  • Essays, reports, productions and portfolio

Assessment requirements

To pass the course the student should accomplish
the following:

Examination 1: Hand-in written assignments
Examination 2: Write an exam

Teacher

Forsström Mikael

Examiner

Forsström Mikael

Group size

No limit (11 students enrolled)

Assignments valid until

12 months after course has ended

Course enrolment period

2019-12-18 to 2020-01-05

Assessment methods

  • Date of examination will be announced later - Exams
  • Date will be announced later - Reports and productions
Room reservations
Date Time Room Title Description Organizer
2020-01-16 09:15 - 12:00 E384 Online kommunikationskanaler Forsström Mikael
2020-01-20 09:15 - 12:00 E384 Online kommunikationskanaler Forsström Mikael
2020-01-31 09:15 - 12:00 E384 Online kommunikationskanaler Forsström Mikael
2020-02-06 13:00 - 15:00 E384 Online kommunikationskanaler Forsström Mikael
2020-02-11 09:15 - 12:00 E384 Online kommunikationskanaler Forsström Mikael
2020-02-27 12:15 - 15:00 E384 Online kommunikationskanaler Forsström Mikael
2020-03-05 08:30 - 12:00 E384 Online kommunikationskanaler Forsström Mikael
2020-03-06 09:00 - 13:30 E384 Online kommunikationskanaler

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