The course takes place in period

2 (2019-10-28 to 2019-12-31)

Level/category

Professional studies

Teaching language

Swedish

Type of course

Compulsory

Cycle/level of course

First

Recommended year of study

3

Total number of ECTS

5 cr

Competency aims

The aim of the course is that the student knows
what it takes
to strengthen an organization's digital
presence. The student
can create a positive customer experience with
a goal to
achieve business benefits. The student can
measure and
analyze the organization's digital efforts and
through
optimization take its digital presence to the
next level.

Learning outcomes

  • Understand the different aspects of webdesign
    to create an
    effective customer experience
  • Be able to plan an intuitive interface for an
    organization's
    website.
  • Know the principles of effective web
    development
  • Be able to plan an information architecture
    of a website
  • Implement an organization's website following
    best-
    practices
  • Perform usability tests to optimize the
    customer experience
  • Understand webanalytics to evaluate the
    customer's online
    behavior

Course contents

  • Web Development with modern content
    management tools
  • Development of responsive web pages for
    different
    environments
  • Usability tests
  • Traffic Analysis
  • Conversions
  • Search Engine Optimization
  • Planning of different messages for different
    audiences
  • Customer Experience Journey

Prerequisites and co-requisites

Marketing 30 ECTS

Recommended or required reading

Bly, Robert. 2018. The digital marketing handbook : a step-by-step
guide to creating websites that sell

Material in itslearning

Study activities

  • Lectures - 30 hours
  • Excursions and demonstrations - 10 hours
  • Practical exercises - 30 hours
  • Project- and production work/artistic activities - 40 hours
  • Internet-based studies - 23 hours

Workload

  • Total workload of the course: 133 hours
  • Of which autonomous studies: 133 hours
  • Of which scheduled studies: 0 hours

Mode of Delivery

Participation in tuition

Assessment methods

  • Exams (written-, oral-, home-)
  • Essays, reports, productions and portfolio

Assessment requirements

To pass the course the student should
accomplish the following:
Examination 1: Hand-in assignments during the
course
Examination 2: Participate in the exam

Teacher

Forsström Mikael

Examiner

Forsström Mikael

Group size

No limit (12 students enrolled)

Assignments valid until

12 months after course has ended

Course enrolment period

2019-10-01 to 2019-10-27

Assessment methods

  • Date of examination will be announced later - Exams
  • Date will be announced later - Reports and productions
Room reservations
Date Time Room Title Description Organizer
2019-10-29 08:30 - 12:00 E384 Webbutveckling och kundupplevelse Forsström Mikael
2019-11-05 09:15 - 14:00 E384 Webbutveckling och kundupplevelse Forsström Mikael
2019-11-12 09:15 - 14:00 E384 Webbutveckling och kundupplevelse Forsström Mikael
2019-11-15 09:15 - 12:00 E384 Webbutveckling och kundupplevelse Forsström Mikael
2019-11-21 09:15 - 13:00 E384 Webbutveckling och kundupplevelse Forsström Mikael
2019-11-22 09:15 - 14:00 E384 Webbutveckling och kundupplevelse Forsström Mikael
2019-11-28 08:30 - 13:00 E384 Webbutveckling och kundupplevelse Forsström Mikael
2019-12-03 08:30 - 12:00 E384 Webbutveckling och kundupplevelse Forsström Mikael

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