The course is included in these curricula and study modules

Level/category

Professional studies

Teaching language

English

Type of course

Compulsory

Cycle/level of course

Second

Recommended year of study

3

Total number of ECTS

5 cr

Competency aims

The course provides a managerial view to intellectual
property rights (IPRs) and contract practices in the media
industry.

Learning outcomes

At the end of the course, the student will understand:

What kinds of rights IP laws grant, how IPRs are obtained,
maintained, licensed and transferred, how IPRs expire and
exhaust, how IPRs can be challenged and revoked, and
how right holders can protect their IPRs

What kinds of moral and ethical concerns IPRs raise and
how IPRs can be used sustainably

How to draft business agreements

Course contents

The emphasis of the course lies in copyright, trademarks,
and the so-called software and business method patents.
In addition, course participants learn the basics of design,
domain name and database rights as well as human rights
and competition law in connection to IPRs.

The course deploys a crowdcreation approach requiring
students to take an active role in knowledge creation and
distribution. Students form 6 - 8 research project groups,
in conjunction of which, they specialise in an IPR topic.
The results of the research project are reported in a
research report and presented in a student-led seminar as
a mini-lecture. If students allow, their research reports
will be published and used as learning materials in the
future media law courses at Arcada. The research project
groups decide what kind of a publication and distribution
regime they subject their research reports to.

Prerequisites and co-requisites

Study right in the Media Management master programme

Previous course names

No equivalent prior courses

Additional information

Last date for the assignments are the 20th of September and 18th
of
October.

For other arrangements contact the lecturer in charge

Recommended or required reading

The list below is a suggestion for literature from years before used
for the assignments.
For each assignment there should be enough literature in the
assignments.

- Denton, Adam (2011): “Intellectual property rights in
today’s digital economy”. International
Telecommunication Union. http://www.itu.int/ITU -
D/treg/Events/Seminars/GSR/GSR11/documents/05-
Intellectual-property-E.pdf

- Downes, Daniel M. (2006): New Media Economy:
Intellectual Property and Cultural Insurrection. The Journal
of Electronic Publishing, Vol. 9, Iss. 1.
http://quod.lib.umich.edu/j/jep/3336451.0009.103 ?
rgn=main;view=fulltext

- Hughes, Alan and Mina, Andrea (2010): “The Impact of
the Patent System on SMEs”. U.K. Intellectual Property
Office. http://www.ipo.gov.uk/ipresearch-impact -
201011.pdf

- Posner, Richard (2012): “Do patent and copyright law
restrict competition and creativity excessively?” The
Becker-Posner Blog. http://www.becker-posner -
blog.com/2012/09/do-patent-and-copyright-law-
restrict-competition-and-creativity-excessively-
posner.html

- Pham, Alice (2008): “Competition Law and Intellectual
Property Rights: Controlling Abuses or Abusing Control?”
CUTS International. http://www.cuts -
international.org/pdf/CompetitionLaw_IPR.pdf

- WIPO (2006): “Creative Expression - An Introduction to
Copyright and Related Rights for Small and Medium-sized
Enterprises”. WIPO Publication No. 918, Intellectual
Property for Business Series, No. 4.
http://www.wipo.int/freepublications/en/sme/918/wipo_
pub_918.pdf

- Betsy Rosenblatt (1998): “Moral Rights Basics.”
http://cyber.law.harvard.edu/property/library/moralprime
r.html

- Picker, Randal C. (2012): “Private Digital Libraries and
Orphan Works”, Berkley Technology Law Journal, Vol. 27,
pp. 1259-1284. http://btlj.org/data/articles/27_3/1259 -
1284_Picker_031013_WEB.pdf

- Chen, Foo Yun (2012): “EU Court limits copyright
protection for software”.
http://uk.reuters.com/article/2012/05/02/uk-eu -
copyright-software-idUKBRE8410O720120502

- Engelfriet, Arnould (2001-2005): “Database rights”. Ius
Mentis. http://www.iusmentis.com/databases/

- Mullin, Joe (2012): “How a Supreme Court ruling may
stop you from reselling just about anything”. Arstechnica.
http://arstechnica.com/tech-policy/2012/10/a-supreme -
court-clash-could-change-what-ownership-means/

- Albanese, Andrew (2013): “Supreme Court Upholds First
Sale in Landmark Kirtsaeng Ruling”.
http://www.publishersweekly.com/pw/by -
topic/digital/copyright/article/56435-supreme-court-
upholds-first-sale-in-landmark-kirtsaeng-ruling.html

- Pham, Alex (2013): “Court rules against ReDigi Efforts to
Resell Digital Music”.
http://www.billboard.com/biz/articles/news/digital-and -
mobile/1555272/court-rules-against-redigi-efforts-to-
resell-digital

- Pinsent Masons LLP (2012): “Downloadable software can
be re-sold by purchaser, but not for different number of
users than originally licensed, ECJ rules”. Out-law.com.
http://www.out -
law.com/en/articles/2012/july/downloadable-software-
can-be-re-sold-by-purchaser-but-not-for-different-
number-of-users-than-originally-licensed-ecj-rules-/

- Cabrera Blázquez, Francisco Javier (2011): “Private
copying levies at the crossroads”. Extract from the
publication “Who pays for private Copying”, IRIS plus
2011-4.
http://www.obs.coe.int/oea_publ/iris/iris_plus/iplus4LA_
2011.pdf.en

- Wikipedia (2013): “Network DVR”.
http://en.wikipedia.org/wiki/Network_DVR

- Kim, Minjeong (2008): “Uses of Creative Commons
Licenses”. Technology Innovation Management Review.
http://timreview.ca/article/137

- Jyrkkiö Lassi (2010): “Criminal Liability Threshold for
Copyright Infringement Set for a New Global Standard:
ACTA provides ‘not-for-profit loophole’ with TRIPS-Plus
Agreement”. http://papers.ssrn.com/sol3/papers.cfm ?
abstract_id=1857062

- European Court of Human Rights (2013): “Fifth Section
Decision, Application no. 40397/12 Fredrik Neij and Peter
Sunde Kolmisoppi against Sweden”.
http://cybernormer.se/wp -
content/uploads/2013/03/ED-beslut-Neij-och-Sunde-
Kolmisoppi.pdf

- Tysver, Daniel A. (1996-2010): “ISP Liability”. Bitlaw.
http://www.bitlaw.com/internet/isp.html

- Tysver, Daniel A. (1996-2010): “Linking and Liability”.
Bitlaw. http://www.bitlaw.com/internet/linking.html

- The Gillespie Law Group (2012): “ Pull Your Head Out of
the Clouds: Risks and Liabilities in Cloud Computing”. The
Gillespie Law Group Blog.
http://gillespielawgroup.com/our_blog/2012/pull-your -
head-out-of-the-clouds-risks-and-liabilities-in-cloud-
computing/

- John Roberts, Jeff (2013): “Broadcasters file Aereo
Appeal, warn of ‘havoc’ and ‘massive disruption’ to TV
industry”.
http://paidcontent.org/2013/04/17/broadcasters-file -
aereo-appeal-warn-of-havoc-and-massive-disruption-
to-tv-industry/

- Enigmax (2012): “Anti-Piracy Group threatens to Sue
ISPs over TV Show ‘Piracy’”. http://torrentfreak.com/anti -
piracy-group-threatens-to-sue-isps-over-tv-show-
piracy-121102/

- Patel, Nilay (2011): “Italy rules YouTube and other video
sites are like TV stations, are liable for content”. Engadget.
http://www.engadget.com/2011/01/03/italy-rules -
youtube-and-other-video-sites-are-like-tv-stations/

- Ferenstein, Gregory (2012): “Google responsible for
other peoples’ lies, deems Australian court. Techcrunch.
http://techcrunch.com/2012/11/26/google-responsible -
for-other-peoples-lies-deems-court/
o Cooke, Chris (2013): “New copyright rules in Spain
will target advertisers on piracy sites”.
http://www.thecmuwebsite.com/article/new-copyright -
rules-in-spain-will-target-advertisers-on-piracy-sites/

- Kerr, Dara (2012): “Google threatens to omit French
media from search”. CNET. http://news.cnet.com/8301 -
1023_3-57535691-93/google-threatens-to-omit-
french-media-from-search/

- Richford, Rhonda (2013): “France examines even
tougher anti-piracy laws”: Billboardbiz.
http://www.billboard.com/biz/articles/news/branding/15
50425/france-examines-even-tougher-anti-piracy-laws

- Albanesius, Chloe (2013): “ISPs to Start Rolling Out ‘Six
Strikes’ Copyright Alert System”. PCMag.com.
http://www.pcmag.com/article2/0,2817,2415850,00.asp

- OpenNet Initiative: “About filtering”.
http://opennet.net/about-filtering

- Higgins, Parker (2012): “YouTube Upgrades Its
Automated Copyright System”. Electronic Frontier
Foundation.
https://www.eff.org/deeplinks/2012/10/youtube -
upgrades-its-automated-copyright-enforcement-system

- Schmidt, Eric and Cohen Jared (2013): “Web censorship:
the net is closing in”. Guardian.
http://m.guardian.co.uk/technology/2013/apr/23/web -
censorship-net-closing-in

- USLegal Inc. (2010): “Consumer Rights and Protection”.
uslegal.com. http://internetlaw.uslegal.com/consumer -
rights-and-protection/

- Your Rights – The Liberty Guide to Human Rights (2009):
“Privacy and the Media” -> Read also “Confidential
information” and “Data Protection”.
http://www.yourrights.org.uk/yourrights/privacy/privacy -
and-the-media.html

- Your Rights – The Liberty Guide to Human Rights (2008):
“Right of Free Expression” -> “Defamation”.
http://www.yourrights.org.uk/yourrights/right-of-free -
expression/index.html

- Rampenthal, Chas (2012): “Your Terms of Use Might Be
Illegal”. Inc. http://www.inc.com/chas-rampenthal/avoid -
website-lawsuits-terms-of-service-zappos.html

- McGullagh, Declan and Tam, Donna (2012): “Instagram
apologizes to users: We won’t sell your photos”. CNET.
http://news.cnet.com/8301-1023_3-57559890 -
93/instagram-apologizes-to-users-we-wont-sell-your-
photos/

- Davenport, Claire and Abboud Leila (2012): “EU data
chiefs ask Google to change privacy policy”. Reuters, U.S.
edition. http://www.reuters.com/article/2012/10/15/us -
eu-dataprotection-idUSBRE89E0YD20121015

- Kyle, Barbara (2013): “Locking cell phones is anti-
consumer and anti-environment”. Electronics TakeBack
Coalition.
http://www.electronicstakeback.com/2013/03/05/lockin
g-cell-phones-is-anti-consumer-and-anti-environment/

- European Patent Office (not known): “Patents for
Software”.
http://documents.epo.org/projects/babylon/eponet.nsf/0
/a0be115260b5ff71c125746d004c51a5/$FILE/patents_fo
r_software_en.pdf

- Bostwick, Heleigh (2011): “What kind of business
methods can you patent?” LegalZoom.com.
http://www.legalzoom.com/intellectual-property -
rights/patents/what-kind-business-methods

- Eric Goldman (2012): “The Problems with Software
Patents”. Forbes.
http://www.forbes.com/sites/ericgoldman/2012/11/28/t
he-problems-with-software-patents/

- Radcliff, Jonathan and Sproul, Gillian (2011): “FRAND
and the smartphone wars”. Intellectual Property Magazine,
Dec 2011 – Jan 2012.
http://www.mayerbrown.com/Files/Publication/477a076f
-dd7e-408c-8321-
64edf33c190e/Presentation/PublicationAttachment/5b20
2a76-bc80-4467-b286-
7a3b8e90e06d/Frand_Smartphone_Sproul.pdf

- Nilay Patel (2012): “The ‘broken patent system’: how we
got here and how to fix it”. The Verge.
http://www.theverge.com/2011/08/11/broken-patent -
system/

- Kris Frieswick (2012): “The Real Toll of Patent Trolls”.
INC. http://www.inc.com/magazine/201202/kris -
frieswick/patent-troll-toll-on-businesses.html

- Hancock, Parker (2013): “The Worst Troll in the
Copyright Kingdom: Pornography, Attorney Sanctions, and
Prenda Law, JetLaw, Vanderbidt Journal of Entertainment
and Technology Law. http://www.jetlaw.org/?p=14527

- Maleske, Melissa (2011): “ECJ’s trademark infringement
ruling affects online operators – Court considers liabilities
in keyword advertising in L’Oreal vs. eBay”. InsideCounsel
Magazine.
http://www.insidecounsel.com/2011/10/04/ecjs -
trademark-infringement-ruling-affects-online?
t=technology

- Tysver, Daniel A. (1996-2010): “Domain name
disputes”. Bitlaw.
http://www.bitlaw.com/internet/domain.html

- Fernando M. Pinguelo and Stacey A. Hyman (2011): “
Apple vs. Amazon.com – The War for “App” Dominance
Advances”. Bloomberg Law Reports - Technology Law,
Vol. 3, No. 11.
http://www.nmmlaw.com/pdf/Apple%20v.%20Amazon.co
m%20joint_norris_drinker_article.pdf
o Chloe Albanesius (2010): “Facebook allowed to
trademark the word ‘face’.
http://www.pcmag.com/article2/0,2817,2373258,00.asp

- Brodkin, Jon (2012): “Facebook asserts trademark on
word “book” in new user agreement”. Arstechnica.
http://arstechnica.com/tech-policy/2012/03/facebook -
asserts-trademark-on-word-book-in-new-user-
agreement/

- Leaffer, Marshall (2007): “The Right of Publicity: A
comparative perspective”. Albany Law Review, Vol. 70, pp.
1357-1374. (Open access).

- Gardner, Eriq (2012): “Hollywood’s IP Wars: Inside the
Fight Over Trademarks”. The Hollywood Reporter.
http://www.hollywoodreporter.com/thr-esq/denzel -
washingtons-flight-parenthood-inside-393168

- Faber, Jonathan (unknown): “Right of Publicity”
http://rightofpublicity.com/brief-history-of-rop

- Katz, Robert S. and Cardy, Daniel G. (2009): “Virtual
Design Theft - Is it legal? Can you stop it?”
Innovationjournal.org.
http://www.bannerwitcoff.com/_docs/library/articles/Kat
z%20and%20Cardy%20Innovation%20article.pdf

- European Patent Office (2011): “How to apply for a
European Patent”.
http://www.epo.org/applying/basics.html

- Mueller, Florian (2012): “Apple’s German slide-to-
unlock injunction against Motorola likely to be narrowed
or lifted in April”. FOSSpatents.
http://www.fosspatents.com/2012/12/apples-german -
slide-to-unlock.html

- European Patent Specification EP 1964022 “Unlocking a
device by performing gestures on an unlock image”.
http://worldwide.espacenet.com/publicationDetails/origin
alDocument?
FT=D&date=20100310&DB=EPODOC&locale=en_EP&CC=
EP&NR=1964022B1&KC=B1&ND=1

- Wikipedia (2012): “1-Click”.
http://en.wikipedia.org/wiki/1-Click

- US patent application US 2007/0106570 “Method and
System for Placing a Purchase Order via a Communications
Network”.
http://worldwide.espacenet.com/publicationDetails/origin
alDocument;jsessionid=17A7E81195C47D4DE98E0EB93E
69E3A4.espacenet_levelx_prod_3?
FT=D&date=20070510&DB=&locale=en_EP&CC=US&NR=
2007106570A1&KC=A1&ND=1

- Wikipedia (2013): “Patent Cooperation Treaty”.
http://en.wikipedia.org/wiki/Patent_Cooperation_Treaty

- PCT application WO2011/097624 “Communicating
information in a social network system about activities
from another domain”.
http://worldwide.espacenet.com/publicationDetails/origin
alDocument?
FT=D&date=20110811&DB=worldwide.espacenet.com&lo
cale=en_EP&CC=WO&NR=2011097624A2&KC=A2&ND=4

- Mendes, Philip (not known): “To License a Patent – or, to
Assign It: Factors Influencing the Choice”.
http://www.wipo.int/sme/en/documents/license_assign_
patent.htm

- National Board of Patents and Registration of Finland
(2011): “How to apply for a trademark?”
http://www.prh.fi/en/tavaramerkit/hakemus.html

- OHIM -> Trade Marks (2011): “The registration
process”.
http://oami.europa.eu/ows/rw/pages/CTM/regProcess/re
gProcess.en.do

- WIPO (2013): “Nice Classification: List of Goods and
Services by Class Order”.
http://web2.wipo.int/nicepub/edition -
20130101/taxonomy/?
pagination=no&lang=en&mode=flat&explanatory_notes=
hide&basic_numbers=hide

- Sarthak Saran (2012): “Mr. Nookayya sued by Nokia for
Trademark Infringement”. Sinapsebloc.com.
http://www.sinapseblog.com/2012/03/mr-nookayya -
sued-by-nokia-for-trademark.html

- National Board of Patents and Registration of Finland ->
Designs (2012): “Application for registration”.
http://www.prh.fi/en/mallioikeudet/mohaken.html

- OHIM -> Designs (2011): “The registration process”
http://oami.europa.eu/ows/rw/pages/RCD/regProcess/re
gProcess.en.do

- Prigg, Mark (2012): “Apple loses Samsung appeal as
judges uphold ruling that Galaxy tab is ‘not cool enough’
to be confused with an iPad”. Daily Mail.
http://www.dailymail.co.uk/sciencetech/article -
2219526/Apple-loses-Samsung-appeal-judge-upholds-
ruling-competing-tablet-cool-confused-iPad.html

- Samsung Electronics (UK) Limited and Apple Inc., Case
No. A3/2012/1845
http://www.bailii.org/ew/cases/EWCA/Civ/2012/1339.pd
f

- Oake, Robert G. Jr. (2011): “Design Patent Perspective:
The Ordinary Observer Test”. Intellectual Property Today.
http://www.designpatentschool.com/assets/Oake_SEPT11
%20V2.pdf

- European Commission (2012): “Contract law”.
http://ec.europa.eu/justice/contract/index_en.htm

- Calloway, Timothy J. (2012): Cloud Computing,
Clickwrap Agreements, and Limitation on Liability Clauses:
A Perfect Storm”. Duke Law & Technology Review, Vol. 11,
Iss. 1, pp. 163-174.
http://scholarship.law.duke.edu/cgi/viewcontent.cgi ?
article=1232&context=dltr

- Intellectual Property Office: “Licensing Intellectual
Property”. http://www.ipo.gov.uk/licensingbooklet.pdf

- Intellectual Property Office: “Agreeing a Price for
Intellectual Property Rights”.
http://www.ipo.gov.uk/iprpricebooklet.pdf

- Intellectual Property Office: “Non-Disclosure
Agreements”. http://www.ipo.gov.uk/nda.pdf

- Ministry of Business, Innovation, and Employment (New
Zealand): “Full list of clauses”.
http://dol.govt.nz/Tools/EmploymentAgreementBuilder/G
uide/Default.aspx

- Bennet, Simon (2010): “Why employment contracts need
an intellectual property clause”. hrlaw.co.uk.
http://www.hrlaw.co.uk/site/focus/intellectual_property_e
mployment_contract_IP

- Swinkels, Stephan C. (2011): “Top Ten Considerations of
Non-compete Clauses in Europe (The Netherlands,
Belgium, Spain, Germany, France, Italy)”. L&E Global.
http://www.acc.com/legalresources/publications/topten/
Non-compete-Clauses-in-Europe.cfm

Study activities

  • Lectures - 20 hours
  • Individual- and group instruction - 2 hours
  • Project- and production work/artistic activities - 60 hours
  • Individual studies - 45 hours
  • Seminars - 6 hours

Workload

  • Total workload of the course: 133 hours
  • Of which autonomous studies: 133 hours
  • Of which scheduled studies: 0 hours

Mode of Delivery

Multiform education

Assessment methods

  • Essays, reports, productions and portfolio

Assessment requirements

To pass the course the student should pass the following
examinations:

1. Assignment (Individual Assignment), 30 % of the
grade: Written report on the topic: “The Advantages and
Disadvantages of IP Protection In the Media Industry”

- 1500 words +/- 15 %, font size 12, line spacing 1.5

- Based on course literature, literature of student’s own choice and
student’s own
work and user
experiences

- Submission deadline Sept 20th 2014 at 23.59

- The principal lecturer provides a short written feedback for
students who submit
the report according to deadline

- Reports submitted after the start of the first contact session will
not be graded

2. Research Project (Group Assignment) consisting of a written
report (50 %) and a mini-lecture (20 %), constituting 70 % of the
grade, on a topic selected
from the list below (every group chooses a different topic):

1. A critical history of IP regulation and its impact on the
development of the media industry.

2. A short handbook of cyberlaw: What every website developer and
maintainer needs to know to minimise legal problems.

3. The role of IP protection in the commercial viability of video
games.

4. Creative Commons and open source licenses: A feasible
alternative to media firms?

5. Legal challenges of crowdcreation and crowdfunding in media
business.

6. When terms of use and privacy statements go beyond he limit of
acceptability? A case study of user agreements of online media
service providers.

7. Keyword advertising, fair competition and consumer rights: A
mismatch beyond repair?

8. A short handbook of international trade of media products: What
every sales manager needs to know about the cross-border sales of
IP
protected media goods.

9. How does web filtering work? A critical study on the methods and
consequences of web filtering technologies.

10. An analysis of a patent thicket in the IT industry and its impact
on industrial development.

11. Creative expression in programming: Why does software
deserve to be protected by copyright?

- Written report 4000 words +/- 15 %, font size 12, line
spacing 1.5

- Based on course literature, literature of students’ choice,
analysis of court rulings, own empirical studies
- Submission deadline Oct 13th 2013 at 23.59
- Submission to Urkund. The submission instructions can
be found in the course’s homepage on itsLearning.
- The principal lecturer provides a written feedback for
groups who submit the report before the deadline
- Reports submitted after the start of the Seminar will not
be graded

- Mini-lecture 35 min (incl. presentation and discussion in
class)
- Oral presentation of the research report supported by
visuals (incl. a PowerPoint presentation or equivalent)
- The group decides on the presenters (not all have to
present)
- The presentation material is uploaded to the course’s
homepage
- Submission deadline Oct 18th 20134at 09.00
- Presentations submitted after the start of the Seminar
will not be graded
- Bring a backup copy of the presentation on a USB stick
to the Seminar

Teacher

  • Bäck Maria
  • Tolonen Liisa

Examiner

Bäck Maria

Home page of the course

Group size

No limit

Assignments valid until

Until date 2014-12-20

The timetable of the course

2014:

23.9

Short description of the Course and methods
Introduction to IP in Finland
Workshop peer – peer mapping of the field

24.9

Contracts – legislation
What does THE contract consist? Case study
Creative Commons

25.9

Study visit at Sanoma

October

International level on IP and legislation concerning both trademarks and
business
Gaming industry
How to make money in the Creative Industries

Saturday
Mini seminar with presentation of reports

Assessment methods

  • Date will be announced later - Reports and productions
  • 2014-10-19 - Other assignments

Course and curriculum search