MM-2-001 (0) - Management and Leadership

• Media management 2011 - Mastering the media landscape
• Media management 2012 - Mastering the media landscape
• Media management 2015 - Media management
• Media management 2016 - Media management
• Media management 2017 - Media management
• Media management 2018 - Media management
• Media management 2019 - Media management
• Media management 2020 - Media management
• Media management 2021-22 - Strategy and management in media

1 (2021-08-01 to 2021-10-24)

English

Compulsory

Second

1

5 cr

In this study-unit the focus will be on building the
following competencies
Strategy and Management in Media Organizations

These competencies support the following Sustainable
Development goals: 3 and 9

On successful completion of the study-unit you
will
be able to:
Knowledge:
demonstrate a solid and up to date understanding
of key issues in contemporary media industries,
business models and media management.

You display an evidence-based approach to the
changing media industry and the operational
improvement of media organizations.

Attitude

You have an ability to approach issues and
competencies analytically and communicatively in a
problem-solving manner.

Democratic-participatory leadership is a challenge
for any organization, and the education aims at
creating such an environment by encouraging a
mutually supportive relationships where students
are
valued for the unique, creative perspective they
bring. Each study unit requires active commitment,
as peer-learning and self-driven learning
activities
are the foundation for deep learning. Studies can
be
done on campus or online. Students receive
regularly
?triggers? (complex questions), guidance and
resourceful lectures as a pedagogical framework.
The
triggers are work and/or civil society related.
The
lectures are a blend between theoretical
discussions
and Finnish/ Nordic guest lectures. During all
learning activities in this master program there
will be a continuous focus on social, teaching and
cognitive presence. Furthermore, building a sense
of
community among learners is essential for
developing
common purposes and inquiry in each learning unit.
The purpose of highlighting the learning community
in this master education rely on the assumption
that
in order to create the conditions for inquiry and
qualitative interactions (reflective and threaded
discussions) there needs to be a collaborative
starting point.

A bachelor degree and at least three years work
experience gained after completing the higher
education
degree

Recommended reading:
Doyle, G. (2013) Understanding Media Economics.
2nd edition.
Kung, L. (2017) Strategic management in the
media. From theory to practice. 2nd edition.

• Lectures - 16 hours
• Excursions and demonstrations - 6 hours
• Small-group work - 4 hours
• Individual studies - 109 hours

• Total workload of the course: 135 hours
• Of which autonomous studies: 135 hours
• Of which scheduled studies: 0 hours

Multiform education

• Exams (written-, oral-, home-)
• Demonstrations and proficiency exams
• Essays, reports, productions and portfolio

To pass the course the student should pass the
following
examinations: Assignments 1-3.
Required reading (assignment 2):
www.perlego.com/book/1560820/media-management-a External link-
casebook-approach-pdf (access through Arcada
library)

• Nylund Mats
• Löv Monica

Nylund Mats

https://arcada.itslearning.com/ External link

No limit (12 students enrolled)

12 months after course has ended

August 24-26
September 15-17
Always 16.30-20.00

2021-08-09 to 2021-09-05

• Date of examination will be announced later - Exams
• Date will be announced later - Demonstrations and presentations
• Date will be announced later - Reports and productions