The course takes place in period

1 (2021-08-01 to 2021-10-24)


Professional studies

Teaching language


Type of course


Cycle/level of course


Recommended year of study


Total number of ECTS

5 cr

Competency aims

In this study-unit the focus will be on building the
following competencies
Strategy and Management in Media Organizations

These competencies support the following Sustainable
Development goals: 3 and 9

Learning outcomes

On successful completion of the study-unit you
be able to:
demonstrate a solid and up to date understanding
of key issues in contemporary media industries,
business models and media management.

You display an evidence-based approach to the
changing media industry and the operational
improvement of media organizations.


You have an ability to approach issues and
competencies analytically and communicatively in a
problem-solving manner.

Course contents

Democratic-participatory leadership is a challenge
for any organization, and the education aims at
creating such an environment by encouraging a
mutually supportive relationships where students
valued for the unique, creative perspective they
bring. Each study unit requires active commitment,
as peer-learning and self-driven learning
are the foundation for deep learning. Studies can
done on campus or online. Students receive
?triggers? (complex questions), guidance and
resourceful lectures as a pedagogical framework.
triggers are work and/or civil society related.
lectures are a blend between theoretical
and Finnish/ Nordic guest lectures. During all
learning activities in this master program there
will be a continuous focus on social, teaching and
cognitive presence. Furthermore, building a sense
community among learners is essential for
common purposes and inquiry in each learning unit.
The purpose of highlighting the learning community
in this master education rely on the assumption
in order to create the conditions for inquiry and
qualitative interactions (reflective and threaded
discussions) there needs to be a collaborative
starting point.

Prerequisites and co-requisites

A bachelor degree and at least three years work
experience gained after completing the higher

Recommended or required reading

Recommended reading:
Doyle, G. (2013) Understanding Media Economics.
2nd edition.
Kung, L. (2017) Strategic management in the
media. From theory to practice. 2nd edition.

Study activities

  • Lectures - 16 hours
  • Excursions and demonstrations - 6 hours
  • Small-group work - 4 hours
  • Individual studies - 109 hours


  • Total workload of the course: 135 hours
  • Of which autonomous studies: 135 hours
  • Of which scheduled studies: 0 hours

Mode of Delivery

Multiform education

Assessment methods

  • Exams (written-, oral-, home-)
  • Demonstrations and proficiency exams
  • Essays, reports, productions and portfolio

Assessment requirements

To pass the course the student should pass the
examinations: Assignments 1-3.
Required reading (assignment 2): External link-
casebook-approach-pdf (access through Arcada


  • Nylund Mats
  • Löv Monica


Nylund Mats

Group size

No limit (12 students enrolled)

Assignments valid until

12 months after course has ended

The timetable of the course

August 24-26
September 15-17
Always 16.30-20.00

Course enrolment period

2021-08-09 to 2021-09-05

Assessment methods

  • Date of examination will be announced later - Exams
  • Date will be announced later - Demonstrations and presentations
  • Date will be announced later - Reports and productions
Room reservations
Date Time Room Title Description Organizer
2021-08-24 16:30 - 20:00 Management and Leadership Nylund Mats
2021-08-25 16:30 - 20:00 Management and Leadership Nylund Mats
2021-08-26 16:30 - 20:00 Management and Leadership Nylund Mats
2021-09-15 16:30 - 20:00 D4109 Management and Leadership Nylund Mats
2021-09-16 16:30 - 20:00 D4109 Management and Leadership Nylund Mats
2021-09-17 16:30 - 20:00 D4109 Management and Leadership Nylund Mats

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