Level/category

Professional studies

Teaching language

English

Type of course

Compulsory

Cycle/level of course

Second

Recommended year of study

3

Total number of ECTS

5 cr

Competency aims

The course provides a managerial view to intellectual property rights (IPRs) and contract practices in the media industry.

Learning outcomes

At the end of the course, the student will understand: What kinds of rights IP laws grant, how IPRs are obtained, maintained, licensed and transferred, how IPRs expire and exhaust, how IPRs can be challenged and revoked, and how right holders can protect their IPRs What kinds of moral and ethical concerns IPRs raise and how IPRs can be used sustainably How to draft business agreements

Course contents

The emphasis of the course lies in copyright, trademarks, and the so-called software and business method patents. In addition, course participants learn the basics of design, domain name and database rights as well as human rights and competition law in connection to IPRs. The course deploys a crowdcreation approach requiring students to take an active role in knowledge creation and distribution. Students form 6 - 8 research project groups, in conjunction of which, they specialise in an IPR topic. The results of the research project are reported in a research report and presented in a student-led seminar as a mini-lecture. If students allow, their research reports will be published and used as learning materials in the future media law courses at Arcada. The research project groups decide what kind of a publication and distribution regime they subject their research reports to.

Prerequisites and co-requisites

Study right in the Media Management master programme

Previous course names

No equivalent prior courses

Additional information

Last date for the assignments are the 20th of September and 18th of October. For other arrangements contact the lecturer in charge

Recommended or required reading

The list below is a suggestion for literature from years before used for the assignments. For each assignment there should be enough literature in the assignments. - Denton, Adam (2011): “Intellectual property rights in today’s digital economy”. International Telecommunication Union. http://www.itu.int/ITU- D/treg/Events/Seminars/GSR/GSR11/documents/05- Intellectual-property-E.pdf - Downes, Daniel M. (2006): New Media Economy: Intellectual Property and Cultural Insurrection. The Journal of Electronic Publishing, Vol. 9, Iss. 1. http://quod.lib.umich.edu/j/jep/3336451.0009.103? rgn=main;view=fulltext - Hughes, Alan and Mina, Andrea (2010): “The Impact of the Patent System on SMEs”. U.K. Intellectual Property Office. http://www.ipo.gov.uk/ipresearch-impact- 201011.pdf - Posner, Richard (2012): “Do patent and copyright law restrict competition and creativity excessively?” The Becker-Posner Blog. http://www.becker-posner- blog.com/2012/09/do-patent-and-copyright-law- restrict-competition-and-creativity-excessively- posner.html - Pham, Alice (2008): “Competition Law and Intellectual Property Rights: Controlling Abuses or Abusing Control?” CUTS International. http://www.cuts- international.org/pdf/CompetitionLaw_IPR.pdf - WIPO (2006): “Creative Expression - An Introduction to Copyright and Related Rights for Small and Medium-sized Enterprises”. WIPO Publication No. 918, Intellectual Property for Business Series, No. 4. http://www.wipo.int/freepublications/en/sme/918/wipo_ pub_918.pdf - Betsy Rosenblatt (1998): “Moral Rights Basics.” http://cyber.law.harvard.edu/property/library/moralprime r.html - Picker, Randal C. (2012): “Private Digital Libraries and Orphan Works”, Berkley Technology Law Journal, Vol. 27, pp. 1259-1284. http://btlj.org/data/articles/27_3/1259- 1284_Picker_031013_WEB.pdf - Chen, Foo Yun (2012): “EU Court limits copyright protection for software”. http://uk.reuters.com/article/2012/05/02/uk-eu- copyright-software-idUKBRE8410O720120502 - Engelfriet, Arnould (2001-2005): “Database rights”. Ius Mentis. http://www.iusmentis.com/databases/ - Mullin, Joe (2012): “How a Supreme Court ruling may stop you from reselling just about anything”. Arstechnica. http://arstechnica.com/tech-policy/2012/10/a-supreme- court-clash-could-change-what-ownership-means/ - Albanese, Andrew (2013): “Supreme Court Upholds First Sale in Landmark Kirtsaeng Ruling”. http://www.publishersweekly.com/pw/by- topic/digital/copyright/article/56435-supreme-court- upholds-first-sale-in-landmark-kirtsaeng-ruling.html - Pham, Alex (2013): “Court rules against ReDigi Efforts to Resell Digital Music”. http://www.billboard.com/biz/articles/news/digital-and- mobile/1555272/court-rules-against-redigi-efforts-to- resell-digital - Pinsent Masons LLP (2012): “Downloadable software can be re-sold by purchaser, but not for different number of users than originally licensed, ECJ rules”. Out-law.com. http://www.out- law.com/en/articles/2012/july/downloadable-software- can-be-re-sold-by-purchaser-but-not-for-different- number-of-users-than-originally-licensed-ecj-rules-/ - Cabrera Blázquez, Francisco Javier (2011): “Private copying levies at the crossroads”. Extract from the publication “Who pays for private Copying”, IRIS plus 2011-4. http://www.obs.coe.int/oea_publ/iris/iris_plus/iplus4LA_ 2011.pdf.en - Wikipedia (2013): “Network DVR”. http://en.wikipedia.org/wiki/Network_DVR - Kim, Minjeong (2008): “Uses of Creative Commons Licenses”. Technology Innovation Management Review. http://timreview.ca/article/137 - Jyrkkiö Lassi (2010): “Criminal Liability Threshold for Copyright Infringement Set for a New Global Standard: ACTA provides ‘not-for-profit loophole’ with TRIPS-Plus Agreement”. http://papers.ssrn.com/sol3/papers.cfm? abstract_id=1857062 - European Court of Human Rights (2013): “Fifth Section Decision, Application no. 40397/12 Fredrik Neij and Peter Sunde Kolmisoppi against Sweden”. http://cybernormer.se/wp- content/uploads/2013/03/ED-beslut-Neij-och-Sunde- Kolmisoppi.pdf - Tysver, Daniel A. (1996-2010): “ISP Liability”. Bitlaw. http://www.bitlaw.com/internet/isp.html - Tysver, Daniel A. (1996-2010): “Linking and Liability”. Bitlaw. http://www.bitlaw.com/internet/linking.html - The Gillespie Law Group (2012): “ Pull Your Head Out of the Clouds: Risks and Liabilities in Cloud Computing”. The Gillespie Law Group Blog. http://gillespielawgroup.com/our_blog/2012/pull-your- head-out-of-the-clouds-risks-and-liabilities-in-cloud- computing/ - John Roberts, Jeff (2013): “Broadcasters file Aereo Appeal, warn of ‘havoc’ and ‘massive disruption’ to TV industry”. http://paidcontent.org/2013/04/17/broadcasters-file- aereo-appeal-warn-of-havoc-and-massive-disruption- to-tv-industry/ - Enigmax (2012): “Anti-Piracy Group threatens to Sue ISPs over TV Show ‘Piracy’”. http://torrentfreak.com/anti- piracy-group-threatens-to-sue-isps-over-tv-show- piracy-121102/ - Patel, Nilay (2011): “Italy rules YouTube and other video sites are like TV stations, are liable for content”. Engadget. http://www.engadget.com/2011/01/03/italy-rules- youtube-and-other-video-sites-are-like-tv-stations/ - Ferenstein, Gregory (2012): “Google responsible for other peoples’ lies, deems Australian court. Techcrunch. http://techcrunch.com/2012/11/26/google-responsible- for-other-peoples-lies-deems-court/ o Cooke, Chris (2013): “New copyright rules in Spain will target advertisers on piracy sites”. http://www.thecmuwebsite.com/article/new-copyright- rules-in-spain-will-target-advertisers-on-piracy-sites/ - Kerr, Dara (2012): “Google threatens to omit French media from search”. CNET. http://news.cnet.com/8301- 1023_3-57535691-93/google-threatens-to-omit- french-media-from-search/ - Richford, Rhonda (2013): “France examines even tougher anti-piracy laws”: Billboardbiz. http://www.billboard.com/biz/articles/news/branding/15 50425/france-examines-even-tougher-anti-piracy-laws - Albanesius, Chloe (2013): “ISPs to Start Rolling Out ‘Six Strikes’ Copyright Alert System”. PCMag.com. http://www.pcmag.com/article2/0,2817,2415850,00.asp - OpenNet Initiative: “About filtering”. http://opennet.net/about-filtering - Higgins, Parker (2012): “YouTube Upgrades Its Automated Copyright System”. Electronic Frontier Foundation. https://www.eff.org/deeplinks/2012/10/youtube- upgrades-its-automated-copyright-enforcement-system - Schmidt, Eric and Cohen Jared (2013): “Web censorship: the net is closing in”. Guardian. http://m.guardian.co.uk/technology/2013/apr/23/web- censorship-net-closing-in - USLegal Inc. (2010): “Consumer Rights and Protection”. uslegal.com. http://internetlaw.uslegal.com/consumer- rights-and-protection/ - Your Rights – The Liberty Guide to Human Rights (2009): “Privacy and the Media” -> Read also “Confidential information” and “Data Protection”. http://www.yourrights.org.uk/yourrights/privacy/privacy- and-the-media.html - Your Rights – The Liberty Guide to Human Rights (2008): “Right of Free Expression” -> “Defamation”. http://www.yourrights.org.uk/yourrights/right-of-free- expression/index.html - Rampenthal, Chas (2012): “Your Terms of Use Might Be Illegal”. Inc. http://www.inc.com/chas-rampenthal/avoid- website-lawsuits-terms-of-service-zappos.html - McGullagh, Declan and Tam, Donna (2012): “Instagram apologizes to users: We won’t sell your photos”. CNET. http://news.cnet.com/8301-1023_3-57559890- 93/instagram-apologizes-to-users-we-wont-sell-your- photos/ - Davenport, Claire and Abboud Leila (2012): “EU data chiefs ask Google to change privacy policy”. Reuters, U.S. edition. http://www.reuters.com/article/2012/10/15/us- eu-dataprotection-idUSBRE89E0YD20121015 - Kyle, Barbara (2013): “Locking cell phones is anti- consumer and anti-environment”. Electronics TakeBack Coalition. http://www.electronicstakeback.com/2013/03/05/lockin g-cell-phones-is-anti-consumer-and-anti-environment/ - European Patent Office (not known): “Patents for Software”. http://documents.epo.org/projects/babylon/eponet.nsf/0 /a0be115260b5ff71c125746d004c51a5/$FILE/patents_fo r_software_en.pdf - Bostwick, Heleigh (2011): “What kind of business methods can you patent?” LegalZoom.com. http://www.legalzoom.com/intellectual-property- rights/patents/what-kind-business-methods - Eric Goldman (2012): “The Problems with Software Patents”. Forbes. http://www.forbes.com/sites/ericgoldman/2012/11/28/t he-problems-with-software-patents/ - Radcliff, Jonathan and Sproul, Gillian (2011): “FRAND and the smartphone wars”. Intellectual Property Magazine, Dec 2011 – Jan 2012. http://www.mayerbrown.com/Files/Publication/477a076f -dd7e-408c-8321- 64edf33c190e/Presentation/PublicationAttachment/5b20 2a76-bc80-4467-b286- 7a3b8e90e06d/Frand_Smartphone_Sproul.pdf - Nilay Patel (2012): “The ‘broken patent system’: how we got here and how to fix it”. The Verge. http://www.theverge.com/2011/08/11/broken-patent- system/ - Kris Frieswick (2012): “The Real Toll of Patent Trolls”. INC. http://www.inc.com/magazine/201202/kris- frieswick/patent-troll-toll-on-businesses.html - Hancock, Parker (2013): “The Worst Troll in the Copyright Kingdom: Pornography, Attorney Sanctions, and Prenda Law, JetLaw, Vanderbidt Journal of Entertainment and Technology Law. http://www.jetlaw.org/?p=14527 - Maleske, Melissa (2011): “ECJ’s trademark infringement ruling affects online operators – Court considers liabilities in keyword advertising in L’Oreal vs. eBay”. InsideCounsel Magazine. http://www.insidecounsel.com/2011/10/04/ecjs- trademark-infringement-ruling-affects-online? t=technology - Tysver, Daniel A. (1996-2010): “Domain name disputes”. Bitlaw. http://www.bitlaw.com/internet/domain.html - Fernando M. Pinguelo and Stacey A. Hyman (2011): “ Apple vs. Amazon.com – The War for “App” Dominance Advances”. Bloomberg Law Reports - Technology Law, Vol. 3, No. 11. http://www.nmmlaw.com/pdf/Apple%20v.%20Amazon.co m%20joint_norris_drinker_article.pdf o Chloe Albanesius (2010): “Facebook allowed to trademark the word ‘face’. http://www.pcmag.com/article2/0,2817,2373258,00.asp - Brodkin, Jon (2012): “Facebook asserts trademark on word “book” in new user agreement”. Arstechnica. http://arstechnica.com/tech-policy/2012/03/facebook- asserts-trademark-on-word-book-in-new-user- agreement/ - Leaffer, Marshall (2007): “The Right of Publicity: A comparative perspective”. Albany Law Review, Vol. 70, pp. 1357-1374. (Open access). - Gardner, Eriq (2012): “Hollywood’s IP Wars: Inside the Fight Over Trademarks”. The Hollywood Reporter. http://www.hollywoodreporter.com/thr-esq/denzel- washingtons-flight-parenthood-inside-393168 - Faber, Jonathan (unknown): “Right of Publicity” http://rightofpublicity.com/brief-history-of-rop - Katz, Robert S. and Cardy, Daniel G. (2009): “Virtual Design Theft - Is it legal? Can you stop it?” Innovationjournal.org. http://www.bannerwitcoff.com/_docs/library/articles/Kat z%20and%20Cardy%20Innovation%20article.pdf - European Patent Office (2011): “How to apply for a European Patent”. http://www.epo.org/applying/basics.html - Mueller, Florian (2012): “Apple’s German slide-to- unlock injunction against Motorola likely to be narrowed or lifted in April”. FOSSpatents. http://www.fosspatents.com/2012/12/apples-german- slide-to-unlock.html - European Patent Specification EP 1964022 “Unlocking a device by performing gestures on an unlock image”. http://worldwide.espacenet.com/publicationDetails/origin alDocument? FT=D&date=20100310&DB=EPODOC&locale=en_EP&CC= EP&NR=1964022B1&KC=B1&ND=1 - Wikipedia (2012): “1-Click”. http://en.wikipedia.org/wiki/1-Click - US patent application US 2007/0106570 “Method and System for Placing a Purchase Order via a Communications Network”. http://worldwide.espacenet.com/publicationDetails/origin alDocument;jsessionid=17A7E81195C47D4DE98E0EB93E 69E3A4.espacenet_levelx_prod_3? FT=D&date=20070510&DB=&locale=en_EP&CC=US&NR= 2007106570A1&KC=A1&ND=1 - Wikipedia (2013): “Patent Cooperation Treaty”. http://en.wikipedia.org/wiki/Patent_Cooperation_Treaty - PCT application WO2011/097624 “Communicating information in a social network system about activities from another domain”. http://worldwide.espacenet.com/publicationDetails/origin alDocument? FT=D&date=20110811&DB=worldwide.espacenet.com&lo cale=en_EP&CC=WO&NR=2011097624A2&KC=A2&ND=4 - Mendes, Philip (not known): “To License a Patent – or, to Assign It: Factors Influencing the Choice”. http://www.wipo.int/sme/en/documents/license_assign_ patent.htm - National Board of Patents and Registration of Finland (2011): “How to apply for a trademark?” http://www.prh.fi/en/tavaramerkit/hakemus.html - OHIM -> Trade Marks (2011): “The registration process”. http://oami.europa.eu/ows/rw/pages/CTM/regProcess/re gProcess.en.do - WIPO (2013): “Nice Classification: List of Goods and Services by Class Order”. http://web2.wipo.int/nicepub/edition- 20130101/taxonomy/? pagination=no&lang=en&mode=flat&explanatory_notes= hide&basic_numbers=hide - Sarthak Saran (2012): “Mr. Nookayya sued by Nokia for Trademark Infringement”. Sinapsebloc.com. http://www.sinapseblog.com/2012/03/mr-nookayya- sued-by-nokia-for-trademark.html - National Board of Patents and Registration of Finland -> Designs (2012): “Application for registration”. http://www.prh.fi/en/mallioikeudet/mohaken.html - OHIM -> Designs (2011): “The registration process” http://oami.europa.eu/ows/rw/pages/RCD/regProcess/re gProcess.en.do - Prigg, Mark (2012): “Apple loses Samsung appeal as judges uphold ruling that Galaxy tab is ‘not cool enough’ to be confused with an iPad”. Daily Mail. http://www.dailymail.co.uk/sciencetech/article- 2219526/Apple-loses-Samsung-appeal-judge-upholds- ruling-competing-tablet-cool-confused-iPad.html - Samsung Electronics (UK) Limited and Apple Inc., Case No. A3/2012/1845 http://www.bailii.org/ew/cases/EWCA/Civ/2012/1339.pd f - Oake, Robert G. Jr. (2011): “Design Patent Perspective: The Ordinary Observer Test”. Intellectual Property Today. http://www.designpatentschool.com/assets/Oake_SEPT11 %20V2.pdf - European Commission (2012): “Contract law”. http://ec.europa.eu/justice/contract/index_en.htm - Calloway, Timothy J. (2012): Cloud Computing, Clickwrap Agreements, and Limitation on Liability Clauses: A Perfect Storm”. Duke Law & Technology Review, Vol. 11, Iss. 1, pp. 163-174. http://scholarship.law.duke.edu/cgi/viewcontent.cgi? article=1232&context=dltr - Intellectual Property Office: “Licensing Intellectual Property”. http://www.ipo.gov.uk/licensingbooklet.pdf - Intellectual Property Office: “Agreeing a Price for Intellectual Property Rights”. http://www.ipo.gov.uk/iprpricebooklet.pdf - Intellectual Property Office: “Non-Disclosure Agreements”. http://www.ipo.gov.uk/nda.pdf - Ministry of Business, Innovation, and Employment (New Zealand): “Full list of clauses”. http://dol.govt.nz/Tools/EmploymentAgreementBuilder/G uide/Default.aspx - Bennet, Simon (2010): “Why employment contracts need an intellectual property clause”. hrlaw.co.uk. http://www.hrlaw.co.uk/site/focus/intellectual_property_e mployment_contract_IP - Swinkels, Stephan C. (2011): “Top Ten Considerations of Non-compete Clauses in Europe (The Netherlands, Belgium, Spain, Germany, France, Italy)”. L&E Global. http://www.acc.com/legalresources/publications/topten/ Non-compete-Clauses-in-Europe.cfm

Study activities

  • Lectures - 20 hours
  • Individual- and group instruction - 2 hours
  • Project- and production work/artistic activities - 60 hours
  • Individual studies - 45 hours
  • Seminars - 6 hours

Workload

  • Total workload of the course: 133 hours
  • Of which autonomous studies: 133 hours
  • Of which scheduled studies: 0 hours

Mode of Delivery

Multiform education

Assessment methods

  • Essays, reports, productions and portfolio

Assessment requirements

To pass the course the student should pass the following examinations: 1. Assignment (Individual Assignment), 30 % of the grade: Written report on the topic: “The Advantages and Disadvantages of IP Protection In the Media Industry” - 1500 words +/- 15 %, font size 12, line spacing 1.5 - Based on course literature, literature of student’s own choice and student’s own work and user experiences - Submission deadline Sept 20th 2014 at 23.59 - The principal lecturer provides a short written feedback for students who submit the report according to deadline - Reports submitted after the start of the first contact session will not be graded 2. Research Project (Group Assignment) consisting of a written report (50 %) and a mini-lecture (20 %), constituting 70 % of the grade, on a topic selected from the list below (every group chooses a different topic): 1. A critical history of IP regulation and its impact on the development of the media industry. 2. A short handbook of cyberlaw: What every website developer and maintainer needs to know to minimise legal problems. 3. The role of IP protection in the commercial viability of video games. 4. Creative Commons and open source licenses: A feasible alternative to media firms? 5. Legal challenges of crowdcreation and crowdfunding in media business. 6. When terms of use and privacy statements go beyond he limit of acceptability? A case study of user agreements of online media service providers. 7. Keyword advertising, fair competition and consumer rights: A mismatch beyond repair? 8. A short handbook of international trade of media products: What every sales manager needs to know about the cross-border sales of IP protected media goods. 9. How does web filtering work? A critical study on the methods and consequences of web filtering technologies. 10. An analysis of a patent thicket in the IT industry and its impact on industrial development. 11. Creative expression in programming: Why does software deserve to be protected by copyright? - Written report 4000 words +/- 15 %, font size 12, line spacing 1.5 - Based on course literature, literature of students’ choice, analysis of court rulings, own empirical studies - Submission deadline Oct 13th 2013 at 23.59 - Submission to Urkund. The submission instructions can be found in the course’s homepage on itsLearning. - The principal lecturer provides a written feedback for groups who submit the report before the deadline - Reports submitted after the start of the Seminar will not be graded - Mini-lecture 35 min (incl. presentation and discussion in class) - Oral presentation of the research report supported by visuals (incl. a PowerPoint presentation or equivalent) - The group decides on the presenters (not all have to present) - The presentation material is uploaded to the course’s homepage - Submission deadline Oct 18th 20134at 09.00 - Presentations submitted after the start of the Seminar will not be graded - Bring a backup copy of the presentation on a USB stick to the Seminar

Teacher

  • Bäck Maria
  • Tolonen Liisa

Examiner

Bäck Maria

Home page of the course

https://arcada.itslearning.com/main.aspx?CourseID=1744

Group size

No limit

Assignments valid until

Until date 2014-12-20

The timetable of the course

2014: 23.9 Short description of the Course and methods Introduction to IP in Finland Workshop peer – peer mapping of the field 24.9 Contracts – legislation What does THE contract consist? Case study Creative Commons 25.9 Study visit at Sanoma October International level on IP and legislation concerning both trademarks and business Gaming industry How to make money in the Creative Industries Saturday Mini seminar with presentation of reports

Assessment methods

  • Date will be announced later - Reports and productions
  • 2014-10-19 - Other assignments

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