The course takes place in period

3 (2020-01-01 to 2020-03-22)


Professional studies

Teaching language


Type of course


Cycle/level of course


Recommended year of study


Total number of ECTS

5 cr

Competency aims

This course focuses on market and competition analysis, and on strategic positioning to sustain competitive advantages. The course deals with both theoretical and practical economic issues specific to media of all types, such as news industries, film production, entertainment, print, broadcast, mobile communication and Internet.

Learning outcomes

At the end of the course the students will have an understanding of the central aspects of how markets and strategic interactions of firms affect outcomes in an industry, they are able to carry out a market and competition analysis, to conduct/produce a well-structured and theoretically sound market/industry study.

Course contents

The following topics will be covered during the course, and the outline follows that of the textbook (see below): - Horizontal and Vertical Boundaries of the firm - Market and competitive analysis: competitors, competition, pricing, entry and exit - Strategic commitments to create competitive advantage - Entry and Exit - Industry analysis - Sustaining Competitive Advantages - Market dynamics: R&D and network externalities

Prerequisites and co-requisites

A bachelor degree and at least three years work experience gained after completing the higher education degree

Additional information

Deadline for suggested topic/plan for industry report, 16 March, 2020. Workshops on 17 and 19 March, mandatory. Deadline to hand in industry reports, 1 April 2020. Seminars on 4 and 5 April, mandatory Deadline to hand in final industry reports, 13 April 2020.

Recommended or required reading

Shapiro, C. & Varian, H.R. (1999): Information Rules: A strategic Guide to the Network Economy, and self learning videos based on Besanko, D., Dranove, D. & Shanley, M. (2010): Economics of Strategy

Study activities

  • Lectures - 12 hours
  • Individual- and group instruction - 6 hours
  • Project- and production work/artistic activities - 60 hours
  • Individual studies - 30 hours
  • Internet-based studies - 15 hours
  • Seminars - 12 hours


  • Total workload of the course: 135 hours
  • Of which autonomous studies: 135 hours
  • Of which scheduled studies: 0 hours

Mode of Delivery

Multiform education

Assessment methods

Essays, reports, productions and portfolio

Assessment requirements

A market analysis report (max 12 pages) need to be handed in to the examiner by 13 April 2020. The report will be assessed and the grade for the course is based on the quality of this final report (80%) and the quality of the individual presentation of the report in the workshop sessions/seminars in March and early April, 2020. (20%).


  • Ahonen Mirko
  • Krusberg Jan-Erik


Krusberg Jan-Erik

Home page of the course

Group size

No limit (17 students enrolled)

Assignments valid until

12 months after course has ended

The timetable of the course

1. Contact teaching: Lectures on 25 and 27 Feb., and on 3 March between between 16 and 20. 2. Contact teaching: Workshops on 17 and 19 March between 16 and 20 to discuss topics and planned contents of the individual market/industry reports (term papers). Each participant presents her/his topic to the group (5-7 minutes), including a definition of the suggested market/industry and a short outline of the planned report (1-2 pages). Deadline to hand in a suggested topic/plan (1-2 pages) to the instructor is 16 March at 12. 3. Contact teaching: Seminars on Sat 4 and Sun 5 April between 9 and 15 during which each participant presents and discusses her/his industry report/term paper (presentation approx. 15 minutes, discussions approx 15 minutes per topic). Deadline to hand in the industry reports is on 1 April 2020 at 23.59. 4. Deadline to hand in a revised final industry report is 13 April 2020

Course enrolment period

2019-12-01 to 2020-02-02

Assessment methods

2020-04-13 - Reports and productions
Room reservations
Date Time Room Title Description Organizer
2020-02-25 16:00 - 20:00 B518 Media Economics Krusberg Jan-Erik
2020-02-27 16:30 - 20:30 B518 Media Economics Krusberg Jan-Erik
2020-03-03 16:00 - 20:00 B518 Media Economics Coaching/discussion of specific topics Krusberg Jan-Erik

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