The course takes place in period

1 (2019-08-01 to 2019-10-27)


Professional studies

Teaching language


Type of course


Cycle/level of course


Recommended year of study


Total number of ECTS

5 cr

Competency aims

The course introduces media management as a inter- disciplinary field related to media studies, business administration, organizational and cultural research. The focus will be on central aspects of management and leadership in media.

Learning outcomes

At the end of the course the student is expected to have an understanding of key issues in contemporary media industries and media management. Students will develop an ability to approach issues and competencies analytically and communicatively in a problem-solving manner.

Course contents

Media management relies on both practical and academic knowledge. Key issues in media management are presented and discussed. These include business models, leadership, self-management, creativity, technology and strategic action. Students are encouraged to interact and share their knowledge on and experiences from media industry.

Prerequisites and co-requisites

A bachelor degree and at least three years work experience gained after completing the higher education degree

Additional information

Attendance in lectures is compulsory

Recommended or required reading

Lowe, G & Brown, C. (2016) Managing Media Firms and industries. What's so special about media management? - Malmelin, N & Villi, M (2015) Mediajohtaminen. Näkökulmia uudistuvaan media-alaan. - Nylund, M. (2013) Towards Creativity Management: Idea generation and newsroom meetings. International Journal of Media Management 3. -Nylund, M. (2016) Television Format as a Transnational production Model. In: New Patterns in Global Television Formats - Nylund, M. & Milden, P (2012) New strategies in Finnish Independent TV production. Journal of Media Business Studies 1, 85-100. Hallgren, N & Nylund, M (2017) Online Videos at Newspaper Websites: A Literature Review. Journal of Media Innovation. Rohn, U & Nylund, M (2017/forthc.) Developing TV Business Models: The Relevance of Sharing. In: Business Models in Media.

Study activities

  • Lectures - 16 hours
  • Small-group work - 8 hours
  • Individual studies - 100 hours


  • Total workload of the course: 124 hours
  • Of which autonomous studies: 124 hours
  • Of which scheduled studies: 0 hours

Mode of Delivery

Participation in tuition

Assessment methods

  • Exams (written-, oral-, home-)
  • Demonstrations and proficiency exams
  • Essays, reports, productions and portfolio

Assessment requirements

To pass the course the student should pass the following examinations: Assignment 1-3. Required reading: One of the following two books: - Doyle, G. (2013) Understanding Media Economics. 2nd edition. - Kung, L. (2017) Strategic management in the media. From theory to practice. 2nd edition.


Nylund Mats


Nylund Mats

Home page of the course

Group size

No limit (19 students enrolled)

Assignments valid until

12 months after course has ended

Course enrolment period

2019-09-17 to 2019-09-30

Assessment methods

  • 2019-09-17 - Exams
  • Date will be announced later - Demonstrations and presentations
  • Date will be announced later - Reports and productions
Room reservations
Date Time Room Title Description Organizer
2019-08-27 16:30 - 20:00 A311 Management and Leadership
2019-08-28 16:30 - 20:00 A311 Management and Leadership
2019-08-29 16:30 - 20:00 A311 Management and Leadership
2019-09-17 16:30 - 20:00 A311 Management and Leadership
2019-09-17 17:15 - 19:00 A303 Management and Leadership
2019-09-18 16:30 - 20:00 A311 Management and Leadership
2019-09-19 16:30 - 20:00 A311 Management and Leadership

Course and curricula search