The course is included in these curricula and study modules

The course takes place in period

1 (2019-08-01 to 2019-10-27)

Level/category

Professional studies

Teaching language

English

Type of course

Compulsory

Cycle/level of course

Second

Recommended year of study

1

Total number of ECTS

5 cr

Competency aims

The course introduces media management as a
inter-
disciplinary field related to media studies,
business
administration, organizational and cultural
research. The focus
will be on central aspects of management and
leadership in
media.

Learning outcomes

At the end of the course the student is expected
to have an
understanding of key issues in contemporary media
industries
and media management. Students will develop an
ability to
approach issues and competencies analytically and
communicatively in a problem-solving manner.

Course contents

Media management relies on both practical and
academic
knowledge. Key issues in media management are
presented
and discussed. These include business models,
leadership,
self-management, creativity, technology and
strategic action.
Students are encouraged to interact and share
their
knowledge on and experiences from media industry.

Prerequisites and co-requisites

A bachelor degree and at least three years work
experience
gained after completing the higher education degree

Additional information

Attendance in lectures is compulsory

Recommended or required reading

Lowe, G & Brown, C. (2016) Managing Media Firms
and
industries. What's so special about media
management?
- Malmelin, N & Villi, M (2015) Mediajohtaminen.
Näkökulmia
uudistuvaan media-alaan.
- Nylund, M. (2013) Towards Creativity
Management: Idea
generation and newsroom meetings. International
Journal of
Media Management 3.
-Nylund, M. (2016) Television Format as a
Transnational
production Model. In: New Patterns in Global
Television
Formats
- Nylund, M. & Milden, P (2012) New strategies in
Finnish
Independent TV production. Journal of Media
Business
Studies 1, 85-100.
Hallgren, N & Nylund, M (2017) Online Videos at
Newspaper
Websites: A Literature Review. Journal of Media
Innovation.
Rohn, U & Nylund, M (2017/forthc.) Developing TV
Business
Models: The
Relevance of Sharing. In: Business Models in
Media.

Study activities

  • Lectures - 16 hours
  • Small-group work - 8 hours
  • Individual studies - 100 hours

Workload

  • Total workload of the course: 124 hours
  • Of which autonomous studies: 124 hours
  • Of which scheduled studies: 0 hours

Mode of Delivery

Participation in tuition

Assessment methods

  • Exams (written-, oral-, home-)
  • Demonstrations and proficiency exams
  • Essays, reports, productions and portfolio

Assessment requirements

To pass the course the student should pass the
following
examinations: Assignment 1-3.

Required reading: One of the following two books:
- Doyle, G. (2013) Understanding Media Economics.
2nd
edition.
- Kung, L. (2017) Strategic management in the
media. From
theory to practice. 2nd edition.

Teacher

Nylund Mats

Examiner

Nylund Mats

Home page of the course

Group size

No limit (19 students enrolled)

Assignments valid until

12 months after course has ended

Course enrolment period

2019-09-17 to 2019-09-30

Assessment methods

  • 2019-09-17 - Exams
  • Date will be announced later - Demonstrations and presentations
  • Date will be announced later - Reports and productions
Room reservations
Date Time Room Title Description Organizer
2019-08-27 16:30 - 20:00 A311 Management and Leadership
2019-08-28 16:30 - 20:00 A311 Management and Leadership
2019-08-29 16:30 - 20:00 A311 Management and Leadership
2019-09-17 16:30 - 20:00 A311 Management and Leadership
2019-09-17 17:15 - 19:00 A303 Management and Leadership
2019-09-18 16:30 - 20:00 A311 Management and Leadership
2019-09-19 16:30 - 20:00 A311 Management and Leadership

Course and curriculum search