KP-2-012

• Cultural management 2012 - Manager/leadership
• Cultural management 2011 - Manager/leadership
• Cultural management 2010 - Manager/leadership
• Cultural management 2009 - Manager/leadership

Swedish

Compulsory

2

3 cr

It is important for the Cultural manager to mediate the artist's
products.
In order to
successfully conduct the sales process it is important to know
the
market
and the target
groups.

During this course you will learn how to conduct market
research,
and
how to use available statistics and research

At the end of the course the student is expected to be able to

* identify target and customer groups for different projects.
* knows segmentation and is able to identify niches in the
creative
industry
* is able to effectively market an artist or group of artists
* masters the basics of marketing and communication in a
cultural
production
perspective

During the course you will make a definition of a customer group
and make a quantitative market research

The course Branding and Storytelling passed

not relevant

Marknadsundersökning - en handbok, Christens et. al
Studentlitteratur
www.stat.fi External link
www.luovasuomi.fi External link
articles on itslearning

• Lectures - 20 hours
• Individual- and group instruction - 10 hours
• Individual studies - 30 hours
• Internet-based studies - 20 hours

• Total workload of the course: 80 hours
• Of which autonomous studies: 80 hours
• Of which scheduled studies: 0 hours

Participation in tuition

• Exams (written-, oral-, home-)
• Essays, reports, productions and portfolio

To pass the course the student should pass the following
examinations:

* marketresearch
* written examination
* obligatory presence

The examinations contribute to the final grade equally.

Bäck Maria

Bäck Maria

https://arcada.itslearning.com/ External link

No limit

12 months after course has ended

Kursen går 18.3 - 26.3

• 2013-03-26 - Exams
• 2013-03-26 - Reports and productions